DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation

Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration is prohibitively risky. Offline reinforcement learning and, more recently, Transformer-based sequence modeling have shown promise for learning bidding policies from logged data, but their unimodal and purely parametric formulations often collapse multiple effective bidding strategies into suboptimal averaged actions and perform unreliably under sparse or long-tail traffic. To mitigate these limitations, we propose DRIVE (Distributional and Retrieval-Augmented Bidding with Value Evaluation), a unified Transformer-based framework that decouples candidate action generation from decision making for offline auto-bidding. DRIVE combines distributional action modeling, retrieval-augmented candidate generation from high-quality historical decisions, and value-based evaluation to select the most promising bid at inference time. Extensive experiments on AuctionNet and additional offline reinforcement learning benchmarks demonstrate that DRIVE consistently improves bidding performance and generalizes well across multiple Transformer-based methods.

HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework

In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions. Recent approaches either decouple GD and RTB optimization or rely on heuristic priority rules, and thus fail to effectively balance short-term revenue maximization with long-term contract delivery under complex multi-slot delivery and impression constraints. To address these challenges, we propose HMAF (Hierarchical Multi-Slot Allocation Framework), a unified framework designed to optimize impression allocation in GD--RTB advertising platforms. HMAF employs the Plan--Calibrate--Execute paradigm as its core structure, and integrates offline constraint optimization with online decision-making, balancing offline GD resource planning, dynamically calibrating GD--RTB competitiveness, and making real-time listwise rank decisions across multi-slot environments. HMAF has been implemented in multiple marketing scenarios at Meituan, one of the world's largest online food delivery platforms, leading to a 3.72% increase in GD delivery rate and a 1.59% increase in total advertisement revenue.

Beyond Single Slot: Joint Optimization for Multi-Slot Guaranteed Display Advertising

Guaranteed display advertising is crucial for platform monetization, yet existing methods often operate under a single-slot assumption, limiting their ability to optimize allocation across multi-slot page views. In this paper, we propose a novel joint optimization framework for multi-slot GD allocation, addressing key challenges such as slot-level redundancy, contract imbalance, and exposure concentration. Our approach formulates the allocation as an offline bipartite matching problem with a contract roulette mechanism for slot exclusivity and Page View constraints for impression control, and incorporates a scalable allocation optimization algorithm for efficient large-scale deployment. Extensive online tests on the Meituan advertising platform demonstrate that our method significantly improves merchant ROI, platform revenue efficiency, and contract fulfillment robustness. Specifically, online A/B tests show a 28.99% increase in Average Revenue Per User under 70% traffic, and DID analysis further indicates improved contract stability, demonstrating the strong applicability and effectiveness of our framework in real-world advertising deployments.

Discrimination Is Generation: Unifying Ranking and Retrieval from a Tokenizer Perspective

Semantic IDs (SIDs) define the generation space of generative recommendation and directly determine its personalization ceiling. However, existing tokenizers are trained independently with retrieval objectives, leaving personalization signals fully decoupled from the SID construction process -- a fundamental gap that causes generative retrieval to persistently lag behind discriminative ranking. In this paper, we rethink the essence of SIDs: \emph{ranking seeks argmax in item space while retrieval seeks argmax in token space; both are the same problem solved at different granularities.} Based on this insight, we propose \DIG (\textbf{D}iscrimination \textbf{I}s \textbf{G}eneration), which embeds the tokenizer inside a discriminative ranking model for end-to-end training -- the ranker naturally becomes a retrieval model, yielding two models from a single training run. \DIG is organized around a \emph{feature assignment taxonomy}: item-intrinsic static features are encoded into SIDs, user-item cross features (u2i) implicitly drive codebook boundaries toward recommendation decision boundaries during training, and an MLP$_\mathrm{u2t}$ distillation module approximates u2i at the token level for inference. Experiments on three public benchmarks and two industrial datasets demonstrate that \DIG simultaneously improves ranking, retrieval, and unified retrieval-ranking quality.

Understanding and Mitigating Spurious Signal Amplification in Test-Time Reinforcement Learning for Math Reasoning

Test-time reinforcement learning (TTRL) always adapts models at inference time via pseudo-labeling, leaving it vulnerable to spurious optimization signals from label noise. Through an empirical study, we observe that responses with medium consistency form an ambiguity region and constitute the primary source of reward noise. Crucially, we find that such spurious signals can be even amplified through group-relative advantage estimation. Motivated by these findings, we propose a unified framework, Debiased and Denoised test-time Reinforcement Learning (DDRL), to mitigate spurious signals. Concretely, DDRL first applies a frequency-based sampling strategy to exclude ambiguous samples while maintaining a balanced set of positive and negative examples. It then adopts a debiased advantage estimation with fixed advantages, removing the bias introduced by group-relative policy optimization. Finally, DDRL incorporates a consensus-based off-policy refinement stage, which leverages the rejection-sampled dataset to enable efficient and stable model updates. Experiments on three large language models across multiple mathematical reasoning benchmarks demonstrate that DDRL consistently outperforms existing TTRL baselines. The code will soon be released at https://github.com/yuyongcan/DDRL.

Deep Situation-Aware Interaction Network for Click-Through Rate Prediction

User behavior sequence modeling plays a significant role in Click-Through Rate (CTR) prediction on e-commerce platforms. Except for the interacted items, user behaviors contain rich interaction information, such as the behavior type, time, location, etc. However, so far, the information related to user behaviors has not yet been fully exploited. In the paper, we propose the concept of a situation and situational features for distinguishing interaction behaviors and then design a CTR model named Deep Situation-Aware Interaction Network (DSAIN). DSAIN first adopts the reparameterization trick to reduce noise in the original user behavior sequences. Then it learns the embeddings of situational features by feature embedding parameterization and tri-directional correlation fusion. Finally, it obtains the embedding of behavior sequence via heterogeneous situation aggregation. We conduct extensive offline experiments on three real-world datasets. Experimental results demonstrate the superiority of the proposed DSAIN model. More importantly, DSAIN has increased the CTR by 2.70\%, the CPM by 2.62\%, and the GMV by 2.16\% in the online A/B test. Now, DSAIN has been deployed on the Meituan food delivery platform and serves the main traffic of the Meituan takeout app.

Next-Scale Generative Reranking: A Tree-based Generative Rerank Method at Meituan

In modern multi-stage recommendation systems, reranking plays a critical role by modeling contextual information. Due to inherent challenges such as the combinatorial space complexity, an increasing number of methods adopt the generative paradigm: the generator produces the optimal list during inference, while an evaluator guides the generator's optimization during the training phase. However, these methods still face two problems. Firstly, these generators fail to produce optimal generation results due to the lack of both local and global perspectives, regardless of whether the generation strategy is autoregressive or non-autoregressive. Secondly, the goal inconsistency problem between the generator and the evaluator during training complicates the guidance signal and leading to suboptimal performance. To address these issues, we propose the \textbf{N}ext-\textbf{S}cale \textbf{G}eneration \textbf{R}eranking (NSGR), a tree-based generative framework. Specifically, we introduce a next-scale generator (NSG) that progressively expands a recommendation list from user interests in a coarse-to-fine manner, balancing global and local perspectives. Furthermore, we design a multi-scale neighbor loss, which leverages a tree-based multi-scale evaluator (MSE) to provide scale-specific guidance to the NSG at each scale. Extensive experiments on public and industrial datasets validate the effectiveness of NSGR. And NSGR has been successfully deployed on the Meituan food delivery platform.

MBGR: Multi-Business Prediction for Generative Recommendation at Meituan

Generative recommendation (GR) has recently emerged as a promising paradigm for industrial recommendations. GR leverages Semantic IDs (SIDs) to reduce the encoding-decoding space and employs the Next Token Prediction (NTP) framework to explore scaling laws. However, existing GR methods suffer from two critical issues: (1) a \textbf{seesaw phenomenon} in multi-business scenarios arises due to NTP's inability to capture complex cross-business behavioral patterns; and (2) a unified SID space causes \textbf{representation confusion} by failing to distinguish distinct semantic information across businesses. To address these issues, we propose Multi-Business Generative Recommendation (MBGR), the first GR framework tailored for multi-business scenarios. Our framework comprises three key components. First, we design a Business-aware semantic ID (BID) module that preserves semantic integrity via domain-aware tokenization. Then, we introduce a Multi-Business Prediction (MBP) structure to provide business-specific prediction capabilities. Furthermore, we develop a Label Dynamic Routing (LDR) module that transforms sparse multi-business labels into dense labels to further enhance the multi-business generation capability. Extensive offline and online experiments on Meituan's food delivery platform validate MBGR's effectiveness, and we have successfully deployed it in production.

OmniXtreme: Breaking the Generality Barrier in High-Dynamic Humanoid Control

High-fidelity motion tracking serves as the ultimate litmus test for generalizable, human-level motor skills. However, current policies often hit a "generality barrier": as motion libraries scale in diversity, tracking fidelity inevitably collapses - especially for real-world deployment of high-dynamic motions. We identify this failure as the result of two compounding factors: the learning bottleneck in scaling multi-motion optimization and the physical executability constraints that arise in real-world actuation. To overcome these challenges, we introduce OmniXtreme, a scalable framework that decouples general motor skill learning from sim-to-real physical skill refinement. Our approach uses a flow-matching policy with high-capacity architectures to scale representation capacity without interference-intensive multi-motion RL optimization, followed by an actuation-aware refinement phase that ensures robust performance on physical hardware. Extensive experiments demonstrate that OmniXtreme maintains high-fidelity tracking across diverse, high-difficulty datasets. On real robots, the unified policy successfully executes multiple extreme motions, effectively breaking the long-standing fidelity-scalability trade-off in high-dynamic humanoid control.

How to Train Your Deep Research Agent? Prompt, Reward, and Policy Optimization in Search-R1

Deep Research agents tackle knowledge-intensive tasks through multi-round retrieval and decision-oriented generation. While reinforcement learning (RL) has been shown to improve performance in this paradigm, its contributions remain underexplored. To fully understand the role of RL, we conduct a systematic study along three decoupled dimensions: prompt template, reward function, and policy optimization. Our study reveals that: 1) the Fast Thinking template yields greater stability and better performance than the Slow Thinking template used in prior work; 2) the F1-based reward underperforms the EM due to training collapse driven by answer avoidance; this can be mitigated by incorporating action-level penalties, ultimately surpassing EM; 3) REINFORCE outperforms PPO while requiring fewer search actions, whereas GRPO shows the poorest stability among policy optimization methods. Building on these insights, we then introduce Search-R1++, a strong baseline that improves the performance of Search-R1 from 0.403 to 0.442 (Qwen2.5-7B) and 0.289 to 0.331 (Qwen2.5-3B). We hope that our findings can pave the way for more principled and reliable RL training strategies in Deep Research systems.