Collaborative-Enhanced Prediction of Spending on Newly Downloaded Mobile Games under Consumption Uncertainty

With the surge in mobile gaming, accurately predicting user spending on newly downloaded games has become paramount for maximizing revenue. However, the inherently unpredictable nature of user behavior poses significant challenges in this endeavor. To address this, we propose a robust model training and evaluation framework aimed at standardizing spending data to mitigate label variance and extremes, ensuring stability in the modeling process. Within this framework, we introduce a collaborative-enhanced model designed to predict user game spending without relying on user IDs, thus ensuring user privacy and enabling seamless online training. Our model adopts a unique approach by separately representing user preferences and game features before merging them as input to the spending prediction module. Through rigorous experimentation, our approach demonstrates notable improvements over production models, achieving a remarkable \textbf{17.11}\% enhancement on offline data and an impressive \textbf{50.65}\% boost in an online A/B test. In summary, our contributions underscore the importance of stable model training frameworks and the efficacy of collaborative-enhanced models in predicting user spending behavior in mobile gaming.

EEG-SVRec: An EEG Dataset with User Multidimensional Affective Engagement Labels in Short Video Recommendation

In recent years, short video platforms have gained widespread popularity, making the quality of video recommendations crucial for retaining users. Existing recommendation systems primarily rely on behavioral data, which faces limitations when inferring user preferences due to issues such as data sparsity and noise from accidental interactions or personal habits. To address these challenges and provide a more comprehensive understanding of user affective experience and cognitive activity, we propose EEG-SVRec, the first EEG dataset with User Multidimensional Affective Engagement Labels in Short Video Recommendation. The study involves 30 participants and collects 3,657 interactions, offering a rich dataset that can be used for a deeper exploration of user preference and cognitive activity. By incorporating selfassessment techniques and real-time, low-cost EEG signals, we offer a more detailed understanding user affective experiences (valence, arousal, immersion, interest, visual and auditory) and the cognitive mechanisms behind their behavior. We establish benchmarks for rating prediction by the recommendation algorithm, showing significant improvement with the inclusion of EEG signals. Furthermore, we demonstrate the potential of this dataset in gaining insights into the affective experience and cognitive activity behind user behaviors in recommender systems. This work presents a novel perspective for enhancing short video recommendation by leveraging the rich information contained in EEG signals and multidimensional affective engagement scores, paving the way for future research in short video recommendation systems.

Aiming at the Target: Filter Collaborative Information for Cross-Domain Recommendation

Cross-domain recommender (CDR) systems aim to enhance the performance of the target domain by utilizing data from other related domains. However, irrelevant information from the source domain may instead degrade target domain performance, which is known as the negative transfer problem. There have been some attempts to address this problem, mostly by designing adaptive representations for overlapped users. Whereas, representation adaptions solely rely on the expressive capacity of the CDR model, lacking explicit constraint to filter the irrelevant source-domain collaborative information for the target domain. In this paper, we propose a novel Collaborative information regularized User Transformation (CUT) framework to tackle the negative transfer problem by directly filtering users' collaborative information. In CUT, user similarity in the target domain is adopted as a constraint for user transformation learning to filter the user collaborative information from the source domain. CUT first learns user similarity relationships from the target domain. Then, source-target information transfer is guided by the user similarity, where we design a user transformation layer to learn target-domain user representations and a contrastive loss to supervise the user collaborative information transferred. The results show significant performance improvement of CUT compared with SOTA single and cross-domain methods. Further analysis of the target-domain results illustrates that CUT can effectively alleviate the negative transfer problem.

Sequential Recommendation with Latent Relations based on Large Language Model

Sequential recommender systems predict items that may interest users by modeling their preferences based on historical interactions. Traditional sequential recommendation methods rely on capturing implicit collaborative filtering signals among items. Recent relation-aware sequential recommendation models have achieved promising performance by explicitly incorporating item relations into the modeling of user historical sequences, where most relations are extracted from knowledge graphs. However, existing methods rely on manually predefined relations and suffer the sparsity issue, limiting the generalization ability in diverse scenarios with varied item relations. In this paper, we propose a novel relation-aware sequential recommendation framework with Latent Relation Discovery (LRD). Different from previous relation-aware models that rely on predefined rules, we propose to leverage the Large Language Model (LLM) to provide new types of relations and connections between items. The motivation is that LLM contains abundant world knowledge, which can be adopted to mine latent relations of items for recommendation. Specifically, inspired by that humans can describe relations between items using natural language, LRD harnesses the LLM that has demonstrated human-like knowledge to obtain language knowledge representations of items. These representations are fed into a latent relation discovery module based on the discrete state variational autoencoder (DVAE). Then the self-supervised relation discovery tasks and recommendation tasks are jointly optimized. Experimental results on multiple public datasets demonstrate our proposed latent relations discovery method can be incorporated with existing relation-aware sequential recommendation models and significantly improve the performance. Further analysis experiments indicate the effectiveness and reliability of the discovered latent relations.

Common Sense Enhanced Knowledge-based Recommendation with Large Language Model

Knowledge-based recommendation models effectively alleviate the data sparsity issue leveraging the side information in the knowledge graph, and have achieved considerable performance. Nevertheless, the knowledge graphs used in previous work, namely metadata-based knowledge graphs, are usually constructed based on the attributes of items and co-occurring relations (e.g., also buy), in which the former provides limited information and the latter relies on sufficient interaction data and still suffers from cold start issue. Common sense, as a form of knowledge with generality and universality, can be used as a supplement to the metadata-based knowledge graph and provides a new perspective for modeling users' preferences. Recently, benefiting from the emergent world knowledge of the large language model, efficient acquisition of common sense has become possible. In this paper, we propose a novel knowledge-based recommendation framework incorporating common sense, CSRec, which can be flexibly coupled to existing knowledge-based methods. Considering the challenge of the knowledge gap between the common sense-based knowledge graph and metadata-based knowledge graph, we propose a knowledge fusion approach based on mutual information maximization theory. Experimental results on public datasets demonstrate that our approach significantly improves the performance of existing knowledge-based recommendation models.

A Situation-aware Enhancer for Personalized Recommendation

When users interact with Recommender Systems (RecSys), current situations, such as time, location, and environment, significantly influence their preferences. Situations serve as the background for interactions, where relationships between users and items evolve with situation changes. However, existing RecSys treat situations, users, and items on the same level. They can only model the relations between situations and users/items respectively, rather than the dynamic impact of situations on user-item associations (i.e., user preferences). In this paper, we provide a new perspective that takes situations as the preconditions for users' interactions. This perspective allows us to separate situations from user/item representations, and capture situations' influences over the user-item relationship, offering a more comprehensive understanding of situations. Based on it, we propose a novel Situation-Aware Recommender Enhancer (SARE), a pluggable module to integrate situations into various existing RecSys. Since users' perception of situations and situations' impact on preferences are both personalized, SARE includes a Personalized Situation Fusion (PSF) and a User-Conditioned Preference Encoder (UCPE) to model the perception and impact of situations, respectively. We conduct experiments of applying SARE on seven backbones in various settings on two real-world datasets. Experimental results indicate that SARE improves the recommendation performances significantly compared with backbones and SOTA situation-aware baselines.

Recommender for Its Purpose: Repeat and Exploration in Food Delivery Recommendations

Recommender systems have been widely used for various scenarios, such as e-commerce, news, and music, providing online contents to help and enrich users' daily life. Different scenarios hold distinct and unique characteristics, calling for domain-specific investigations and corresponding designed recommender systems. Therefore, in this paper, we focus on food delivery recommendations to unveil unique features in this domain, where users order food online and enjoy their meals shortly after delivery. We first conduct an in-depth analysis on food delivery datasets. The analysis shows that repeat orders are prevalent for both users and stores, and situations' differently influence repeat and exploration consumption in the food delivery recommender systems. Moreover, we revisit the ability of existing situation-aware methods for repeat and exploration recommendations respectively, and find them unable to effectively solve both tasks simultaneously. Based on the analysis and experiments, we have designed two separate recommendation models -- ReRec for repeat orders and ExpRec for exploration orders; both are simple in their design and computation. We conduct experiments on three real-world food delivery datasets, and our proposed models outperform various types of baselines on repeat, exploration, and combined recommendation tasks. This paper emphasizes the importance of dedicated analyses and methods for domain-specific characteristics for the recommender system studies.

Neighborhood-Enhanced Supervised Contrastive Learning for Collaborative Filtering

While effective in recommendation tasks, collaborative filtering (CF) techniques face the challenge of data sparsity. Researchers have begun leveraging contrastive learning to introduce additional self-supervised signals to address this. However, this approach often unintentionally distances the target user/item from their collaborative neighbors, limiting its efficacy. In response, we propose a solution that treats the collaborative neighbors of the anchor node as positive samples within the final objective loss function. This paper focuses on developing two unique supervised contrastive loss functions that effectively combine supervision signals with contrastive loss. We analyze our proposed loss functions through the gradient lens, demonstrating that different positive samples simultaneously influence updating the anchor node's embeddings. These samples' impact depends on their similarities to the anchor node and the negative samples. Using the graph-based collaborative filtering model as our backbone and following the same data augmentation methods as the existing contrastive learning model SGL, we effectively enhance the performance of the recommendation model. Our proposed Neighborhood-Enhanced Supervised Contrastive Loss (NESCL) model substitutes the contrastive loss function in SGL with our novel loss function, showing marked performance improvement. On three real-world datasets, Yelp2018, Gowalla, and Amazon-Book, our model surpasses the original SGL by 10.09%, 7.09%, and 35.36% on NDCG@20, respectively.

Intersectional Two-sided Fairness in Recommendation

Fairness of recommender systems (RS) has attracted increasing attention recently. Based on the involved stakeholders, the fairness of RS can be divided into user fairness, item fairness, and two-sided fairness which considers both user and item fairness simultaneously. However, we argue that the intersectional two-sided unfairness may still exist even if the RS is two-sided fair, which is observed and shown by empirical studies on real-world data in this paper, and has not been well-studied previously. To mitigate this problem, we propose a novel approach called Intersectional Two-sided Fairness Recommendation (ITFR). Our method utilizes a sharpness-aware loss to perceive disadvantaged groups, and then uses collaborative loss balance to develop consistent distinguishing abilities for different intersectional groups. Additionally, predicted score normalization is leveraged to align positive predicted scores to fairly treat positives in different intersectional groups. Extensive experiments and analyses on three public datasets show that our proposed approach effectively alleviates the intersectional two-sided unfairness and consistently outperforms previous state-of-the-art methods.