The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.
Leveraging Large Multimodal Models (LMMs) to simulate human behaviors when processing multimodal information, especially in the context of social media, has garnered immense interest due to its broad potential and far-reaching implications. Emojis, as one of the most unique aspects of digital communication, are pivotal in enriching and often clarifying the emotional and tonal dimensions. Yet, there is a notable gap in understanding how these advanced models, such as GPT-4V, interpret and employ emojis in the nuanced context of online interaction. This study intends to bridge this gap by examining the behavior of GPT-4V in replicating human-like use of emojis. The findings reveal a discernible discrepancy between human and GPT-4V behaviors, likely due to the subjective nature of human interpretation and the limitations of GPT-4V's English-centric training, suggesting cultural biases and inadequate representation of non-English cultures.
When exploring the development of Artificial General Intelligence (AGI), a critical task for these models involves interpreting and processing information from multiple image inputs. However, Large Multimodal Models (LMMs) encounter two issues in such scenarios: (1) a lack of fine-grained perception, and (2) a tendency to blend information across multiple images. We first extensively investigate the capability of LMMs to perceive fine-grained visual details when dealing with multiple input images. The research focuses on two aspects: first, image-to-image matching (to evaluate whether LMMs can effectively reason and pair relevant images), and second, multi-image-to-text matching (to assess whether LMMs can accurately capture and summarize detailed image information). We conduct evaluations on a range of both open-source and closed-source large models, including GPT-4V, Gemini, OpenFlamingo, and MMICL. To enhance model performance, we further develop a Contrastive Chain-of-Thought (CoCoT) prompting approach based on multi-input multimodal models. This method requires LMMs to compare the similarities and differences among multiple image inputs, and then guide the models to answer detailed questions about multi-image inputs based on the identified similarities and differences. Our experimental results showcase CoCoT's proficiency in enhancing the multi-image comprehension capabilities of large multimodal models.
Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.
Realistic graphs contain both rich self-features of nodes and informative structures of neighborhoods, jointly handled by a GNN in the typical setup. We propose to decouple the two modalities by mixture of weak and strong experts (Mowst), where the weak expert is a light-weight Multi-layer Perceptron (MLP), and the strong expert is an off-the-shelf Graph Neural Network (GNN). To adapt the experts' collaboration to different target nodes, we propose a "confidence" mechanism based on the dispersion of the weak expert's prediction logits. The strong expert is conditionally activated when either the node's classification relies on neighborhood information, or the weak expert has low model quality. We reveal interesting training dynamics by analyzing the influence of the confidence function on loss: our training algorithm encourages the specialization of each expert by effectively generating soft splitting of the graph. In addition, our "confidence" design imposes a desirable bias toward the strong expert to benefit from GNN's better generalization capability. Mowst is easy to optimize and achieves strong expressive power, with a computation cost comparable to a single GNN. Empirically, Mowst shows significant accuracy improvement on 6 standard node classification benchmarks (including both homophilous and heterophilous graphs).
Understanding the framing of political issues is of paramount importance as it significantly shapes how individuals perceive, interpret, and engage with these matters. While prior research has independently explored framing within news media and by social media users, there remains a notable gap in our comprehension of the disparities in framing political issues between these two distinct groups. To address this gap, we conduct a comprehensive investigation, focusing on the nuanced distinctions both qualitatively and quantitatively in the framing of social media and traditional media outlets concerning a series of American Supreme Court rulings on affirmative action, student loans, and abortion rights. Our findings reveal that, while some overlap in framing exists between social media and traditional media outlets, substantial differences emerge both across various topics and within specific framing categories. Compared to traditional news media, social media platforms tend to present more polarized stances across all framing categories. Further, we observe significant polarization in the news media's treatment (i.e., Left vs. Right leaning media) of affirmative action and abortion rights, whereas the topic of student loans tends to exhibit a greater degree of consensus. The disparities in framing between traditional and social media platforms carry significant implications for the formation of public opinion, policy decision-making, and the broader political landscape.
We investigate various prompting strategies for enhancing personalized recommendation performance with large language models (LLMs) through input augmentation. Our proposed approach, termed LLM-Rec, encompasses four distinct prompting strategies: (1) basic prompting, (2) recommendation-driven prompting, (3) engagement-guided prompting, and (4) recommendation-driven + engagement-guided prompting. Our empirical experiments show that incorporating the augmented input text generated by LLM leads to improved recommendation performance. Recommendation-driven and engagement-guided prompting strategies are found to elicit LLM's understanding of global and local item characteristics. This finding highlights the importance of leveraging diverse prompts and input augmentation techniques to enhance the recommendation capabilities with LLMs.
Assessing the artness of AI-generated images continues to be a challenge within the realm of image generation. Most existing metrics cannot be used to perform instance-level and reference-free artness evaluation. This paper presents ArtScore, a metric designed to evaluate the degree to which an image resembles authentic artworks by artists (or conversely photographs), thereby offering a novel approach to artness assessment. We first blend pre-trained models for photo and artwork generation, resulting in a series of mixed models. Subsequently, we utilize these mixed models to generate images exhibiting varying degrees of artness with pseudo-annotations. Each photorealistic image has a corresponding artistic counterpart and a series of interpolated images that range from realistic to artistic. This dataset is then employed to train a neural network that learns to estimate quantized artness levels of arbitrary images. Extensive experiments reveal that the artness levels predicted by ArtScore align more closely with human artistic evaluation than existing evaluation metrics, such as Gram loss and ArtFID.
There is a broad consensus that news media outlets incorporate ideological biases in their news articles. However, prior studies on measuring the discrepancies among media outlets and further dissecting the origins of semantic differences suffer from small sample sizes and limited scope. In this study, we collect a large dataset of 1.8 million news headlines from major U.S. media outlets spanning from 2014 to 2022 to thoroughly track and dissect the semantic discrepancy in U.S. news media. We employ multiple correspondence analysis (MCA) to quantify the semantic discrepancy relating to four prominent topics - domestic politics, economic issues, social issues, and foreign affairs. Additionally, we compare the most frequent n-grams in media headlines to provide further qualitative insights into our analysis. Our findings indicate that on domestic politics and social issues, the discrepancy can be attributed to a certain degree of media bias. Meanwhile, the discrepancy in reporting foreign affairs is largely attributed to the diversity in individual journalistic styles. Finally, U.S. media outlets show consistency and high similarity in their coverage of economic issues.