Graph Neural Network with Two Uplift Estimators for Label-Scarcity Individual Uplift Modeling

Uplift modeling aims to measure the incremental effect, which we call uplift, of a strategy or action on the users from randomized experiments or observational data. Most existing uplift methods only use individual data, which are usually not informative enough to capture the unobserved and complex hidden factors regarding the uplift. Furthermore, uplift modeling scenario usually has scarce labeled data, especially for the treatment group, which also poses a great challenge for model training. Considering that the neighbors' features and the social relationships are very informative to characterize a user's uplift, we propose a graph neural network-based framework with two uplift estimators, called GNUM, to learn from the social graph for uplift estimation. Specifically, we design the first estimator based on a class-transformed target. The estimator is general for all types of outcomes, and is able to comprehensively model the treatment and control group data together to approach the uplift. When the outcome is discrete, we further design the other uplift estimator based on our defined partial labels, which is able to utilize more labeled data from both the treatment and control groups, to further alleviate the label scarcity problem. Comprehensive experiments on a public dataset and two industrial datasets show a superior performance of our proposed framework over state-of-the-art methods under various evaluation metrics. The proposed algorithms have been deployed online to serve real-world uplift estimation scenarios.

Financial Default Prediction via Motif-preserving Graph Neural Network with Curriculum Learning

User financial default prediction plays a critical role in credit risk forecasting and management. It aims at predicting the probability that the user will fail to make the repayments in the future. Previous methods mainly extract a set of user individual features regarding his own profiles and behaviors and build a binary-classification model to make default predictions. However, these methods cannot get satisfied results, especially for users with limited information. Although recent efforts suggest that default prediction can be improved by social relations, they fail to capture the higher-order topology structure at the level of small subgraph patterns. In this paper, we fill in this gap by proposing a motif-preserving Graph Neural Network with curriculum learning (MotifGNN) to jointly learn the lower-order structures from the original graph and higherorder structures from multi-view motif-based graphs for financial default prediction. Specifically, to solve the problem of weak connectivity in motif-based graphs, we design the motif-based gating mechanism. It utilizes the information learned from the original graph with good connectivity to strengthen the learning of the higher-order structure. And considering that the motif patterns of different samples are highly unbalanced, we propose a curriculum learning mechanism on the whole learning process to more focus on the samples with uncommon motif distributions. Extensive experiments on one public dataset and two industrial datasets all demonstrate the effectiveness of our proposed method.

Adversarially Robust Neural Architecture Search for Graph Neural Networks

Graph Neural Networks (GNNs) obtain tremendous success in modeling relational data. Still, they are prone to adversarial attacks, which are massive threats to applying GNNs to risk-sensitive domains. Existing defensive methods neither guarantee performance facing new data/tasks or adversarial attacks nor provide insights to understand GNN robustness from an architectural perspective. Neural Architecture Search (NAS) has the potential to solve this problem by automating GNN architecture designs. Nevertheless, current graph NAS approaches lack robust design and are vulnerable to adversarial attacks. To tackle these challenges, we propose a novel Robust Neural Architecture search framework for GNNs (G-RNA). Specifically, we design a robust search space for the message-passing mechanism by adding graph structure mask operations into the search space, which comprises various defensive operation candidates and allows us to search for defensive GNNs. Furthermore, we define a robustness metric to guide the search procedure, which helps to filter robust architectures. In this way, G-RNA helps understand GNN robustness from an architectural perspective and effectively searches for optimal adversarial robust GNNs. Extensive experimental results on benchmark datasets show that G-RNA significantly outperforms manually designed robust GNNs and vanilla graph NAS baselines by 12.1% to 23.4% under adversarial attacks.

Revisiting Adversarial Attacks on Graph Neural Networks for Graph Classification

Graph neural networks (GNNs) have achieved tremendous success in the task of graph classification and diverse downstream real-world applications. Despite their success, existing approaches are either limited to structure attacks or restricted to local information. This calls for a more general attack framework on graph classification, which faces significant challenges due to the complexity of generating local-node-level adversarial examples using the global-graph-level information. To address this "global-to-local" problem, we present a general framework CAMA to generate adversarial examples by manipulating graph structure and node features in a hierarchical style. Specifically, we make use of Graph Class Activation Mapping and its variant to produce node-level importance corresponding to the graph classification task. Then through a heuristic design of algorithms, we can perform both feature and structure attacks under unnoticeable perturbation budgets with the help of both node-level and subgraph-level importance. Experiments towards attacking four state-of-the-art graph classification models on six real-world benchmarks verify the flexibility and effectiveness of our framework.

Conditional Attention Networks for Distilling Knowledge Graphs in Recommendation

Knowledge graph is generally incorporated into recommender systems to improve overall performance. Due to the generalization and scale of the knowledge graph, most knowledge relationships are not helpful for a target user-item prediction. To exploit the knowledge graph to capture target-specific knowledge relationships in recommender systems, we need to distill the knowledge graph to reserve the useful information and refine the knowledge to capture the users' preferences. To address the issues, we propose Knowledge-aware Conditional Attention Networks (KCAN), which is an end-to-end model to incorporate knowledge graph into a recommender system. Specifically, we use a knowledge-aware attention propagation manner to obtain the node representation first, which captures the global semantic similarity on the user-item network and the knowledge graph. Then given a target, i.e., a user-item pair, we automatically distill the knowledge graph into the target-specific subgraph based on the knowledge-aware attention. Afterward, by applying a conditional attention aggregation on the subgraph, we refine the knowledge graph to obtain target-specific node representations. Therefore, we can gain both representability and personalization to achieve overall performance. Experimental results on real-world datasets demonstrate the effectiveness of our framework over the state-of-the-art algorithms.

RNE: A Scalable Network Embedding for Billion-scale Recommendation

Nowadays designing a real recommendation system has been a critical problem for both academic and industry. However, due to the huge number of users and items, the diversity and dynamic property of the user interest, how to design a scalable recommendation system, which is able to efficiently produce effective and diverse recommendation results on billion-scale scenarios, is still a challenging and open problem for existing methods. In this paper, given the user-item interaction graph, we propose RNE, a data-efficient Recommendation-based Network Embedding method, to give personalized and diverse items to users. Specifically, we propose a diversity- and dynamics-aware neighbor sampling method for network embedding. On the one hand, the method is able to preserve the local structure between the users and items while modeling the diversity and dynamic property of the user interest to boost the recommendation quality. On the other hand the sampling method can reduce the complexity of the whole method theoretically to make it possible for billion-scale recommendation. We also implement the designed algorithm in a distributed way to further improves its scalability. Experimentally, we deploy RNE on a recommendation scenario of Taobao, the largest E-commerce platform in China, and train it on a billion-scale user-item graph. As is shown on several online metrics on A/B testing, RNE is able to achieve both high-quality and diverse results compared with CF-based methods. We also conduct the offline experiments on Pinterest dataset comparing with several state-of-the-art recommendation methods and network embedding methods. The results demonstrate that our method is able to produce a good result while runs much faster than the baseline methods.

A Semi-supervised Graph Attentive Network for Financial Fraud Detection

With the rapid growth of financial services, fraud detection has been a very important problem to guarantee a healthy environment for both users and providers. Conventional solutions for fraud detection mainly use some rule-based methods or distract some features manually to perform prediction. However, in financial services, users have rich interactions and they themselves always show multifaceted information. These data form a large multiview network, which is not fully exploited by conventional methods. Additionally, among the network, only very few of the users are labelled, which also poses a great challenge for only utilizing labeled data to achieve a satisfied performance on fraud detection. To address the problem, we expand the labeled data through their social relations to get the unlabeled data and propose a semi-supervised attentive graph neural network, namedSemiGNN to utilize the multi-view labeled and unlabeled data for fraud detection. Moreover, we propose a hierarchical attention mechanism to better correlate different neighbors and different views. Simultaneously, the attention mechanism can make the model interpretable and tell what are the important factors for the fraud and why the users are predicted as fraud. Experimentally, we conduct the prediction task on the users of Alipay, one of the largest third-party online and offline cashless payment platform serving more than 4 hundreds of million users in China. By utilizing the social relations and the user attributes, our method can achieve a better accuracy compared with the state-of-the-art methods on two tasks. Moreover, the interpretable results also give interesting intuitions regarding the tasks.