Can Small Language Models be Good Reasoners for Sequential Recommendation?

Large language models (LLMs) open up new horizons for sequential recommendations, owing to their remarkable language comprehension and generation capabilities. However, there are still numerous challenges that should be addressed to successfully implement sequential recommendations empowered by LLMs. Firstly, user behavior patterns are often complex, and relying solely on one-step reasoning from LLMs may lead to incorrect or task-irrelevant responses. Secondly, the prohibitively resource requirements of LLM (e.g., ChatGPT-175B) are overwhelmingly high and impractical for real sequential recommender systems. In this paper, we propose a novel Step-by-step knowLedge dIstillation fraMework for recommendation (SLIM), paving a promising path for sequential recommenders to enjoy the exceptional reasoning capabilities of LLMs in a "slim" (i.e., resource-efficient) manner. We introduce CoT prompting based on user behavior sequences for the larger teacher model. The rationales generated by the teacher model are then utilized as labels to distill the downstream smaller student model (e.g., LLaMA2-7B). In this way, the student model acquires the step-by-step reasoning capabilities in recommendation tasks. We encode the generated rationales from the student model into a dense vector, which empowers recommendation in both ID-based and ID-agnostic scenarios. Extensive experiments demonstrate the effectiveness of SLIM over state-of-the-art baselines, and further analysis showcasing its ability to generate meaningful recommendation reasoning at affordable costs.

Breaking the Barrier: Utilizing Large Language Models for Industrial Recommendation Systems through an Inferential Knowledge Graph

Recommendation systems are widely used in e-commerce websites and online platforms to address information overload. However, existing systems primarily rely on historical data and user feedback, making it difficult to capture user intent transitions. Recently, Knowledge Base (KB)-based models are proposed to incorporate expert knowledge, but it struggle to adapt to new items and the evolving e-commerce environment. To address these challenges, we propose a novel Large Language Model based Complementary Knowledge Enhanced Recommendation System (LLM-KERec). It introduces an entity extractor that extracts unified concept terms from item and user information. To provide cost-effective and reliable prior knowledge, entity pairs are generated based on entity popularity and specific strategies. The large language model determines complementary relationships in each entity pair, constructing a complementary knowledge graph. Furthermore, a new complementary recall module and an Entity-Entity-Item (E-E-I) weight decision model refine the scoring of the ranking model using real complementary exposure-click samples. Extensive experiments conducted on three industry datasets demonstrate the significant performance improvement of our model compared to existing approaches. Additionally, detailed analysis shows that LLM-KERec enhances users' enthusiasm for consumption by recommending complementary items. In summary, LLM-KERec addresses the limitations of traditional recommendation systems by incorporating complementary knowledge and utilizing a large language model to capture user intent transitions, adapt to new items, and enhance recommendation efficiency in the evolving e-commerce landscape.

Know Your Needs Better: Towards Structured Understanding of Marketer Demands with Analogical Reasoning Augmented LLMs

In this paper, we explore a new way for user targeting, where non-expert marketers could select their target users solely given demands in natural language form. The key to this issue is how to transform natural languages into practical structured logical languages, i.e., the structured understanding of marketer demands. Considering the impressive natural language processing ability of large language models (LLMs), we try to leverage LLMs to solve this issue. Past research indicates that the reasoning ability of LLMs can be effectively enhanced through chain-of-thought (CoT) prompting. But existing methods still have some limitations: (1) Previous methods either use simple "Let's think step by step" spells or provide fixed examples in demonstrations without considering compatibility between prompts and questions, making LLMs ineffective in some complex reasoning tasks such as structured language transformation. (2) Previous methods are often implemented in closed-source models or excessively large models, which is not suitable in industrial practical scenarios. Based on these, we propose ARALLM (i.e., Analogical Reasoning Augmented Large Language Models) consisting of two modules: Analogical Reasoning based Prompting and Reasoning-Augmented Multi-Task Model Distillation.

Making Large Language Models Better Knowledge Miners for Online Marketing with Progressive Prompting Augmentation

Nowadays, the rapid development of mobile economy has promoted the flourishing of online marketing campaigns, whose success greatly hinges on the efficient matching between user preferences and desired marketing campaigns where a well-established Marketing-oriented Knowledge Graph (dubbed as MoKG) could serve as the critical "bridge" for preference propagation. In this paper, we seek to carefully prompt a Large Language Model (LLM) with domain-level knowledge as a better marketing-oriented knowledge miner for marketing-oriented knowledge graph construction, which is however non-trivial, suffering from several inevitable issues in real-world marketing scenarios, i.e., uncontrollable relation generation of LLMs,insufficient prompting ability of a single prompt, the unaffordable deployment cost of LLMs. To this end, we propose PAIR, a novel Progressive prompting Augmented mIning fRamework for harvesting marketing-oriented knowledge graph with LLMs. In particular, we reduce the pure relation generation to an LLM based adaptive relation filtering process through the knowledge-empowered prompting technique. Next, we steer LLMs for entity expansion with progressive prompting augmentation,followed by a reliable aggregation with comprehensive consideration of both self-consistency and semantic relatedness. In terms of online serving, we specialize in a small and white-box PAIR (i.e.,LightPAIR),which is fine-tuned with a high-quality corpus provided by a strong teacher-LLM. Extensive experiments and practical applications in audience targeting verify the effectiveness of the proposed (Light)PAIR.

PEACE: Prototype lEarning Augmented transferable framework for Cross-domain rEcommendation

To help merchants/customers to provide/access a variety of services through miniapps, online service platforms have occupied a critical position in the effective content delivery, in which how to recommend items in the new domain launched by the service provider for customers has become more urgent. However, the non-negligible gap between the source and diversified target domains poses a considerable challenge to cross-domain recommendation systems, which often leads to performance bottlenecks in industrial settings. While entity graphs have the potential to serve as a bridge between domains, rudimentary utilization still fail to distill useful knowledge and even induce the negative transfer issue. To this end, we propose PEACE, a Prototype lEarning Augmented transferable framework for Cross-domain rEcommendation. For domain gap bridging, PEACE is built upon a multi-interest and entity-oriented pre-training architecture which could not only benefit the learning of generalized knowledge in a multi-granularity manner, but also help leverage more structural information in the entity graph. Then, we bring the prototype learning into the pre-training over source domains, so that representations of users and items are greatly improved by the contrastive prototype learning module and the prototype enhanced attention mechanism for adaptive knowledge utilization. To ease the pressure of online serving, PEACE is carefully deployed in a lightweight manner, and significant performance improvements are observed in both online and offline environments.

TextDiff: Mask-Guided Residual Diffusion Models for Scene Text Image Super-Resolution

The goal of scene text image super-resolution is to reconstruct high-resolution text-line images from unrecognizable low-resolution inputs. The existing methods relying on the optimization of pixel-level loss tend to yield text edges that exhibit a notable degree of blurring, thereby exerting a substantial impact on both the readability and recognizability of the text. To address these issues, we propose TextDiff, the first diffusion-based framework tailored for scene text image super-resolution. It contains two modules: the Text Enhancement Module (TEM) and the Mask-Guided Residual Diffusion Module (MRD). The TEM generates an initial deblurred text image and a mask that encodes the spatial location of the text. The MRD is responsible for effectively sharpening the text edge by modeling the residuals between the ground-truth images and the initial deblurred images. Extensive experiments demonstrate that our TextDiff achieves state-of-the-art (SOTA) performance on public benchmark datasets and can improve the readability of scene text images. Moreover, our proposed MRD module is plug-and-play that effectively sharpens the text edges produced by SOTA methods. This enhancement not only improves the readability and recognizability of the results generated by SOTA methods but also does not require any additional joint training. Available Codes:https://github.com/Lenubolim/TextDiff.

DocDiff: Document Enhancement via Residual Diffusion Models

Removing degradation from document images not only improves their visual quality and readability, but also enhances the performance of numerous automated document analysis and recognition tasks. However, existing regression-based methods optimized for pixel-level distortion reduction tend to suffer from significant loss of high-frequency information, leading to distorted and blurred text edges. To compensate for this major deficiency, we propose DocDiff, the first diffusion-based framework specifically designed for diverse challenging document enhancement problems, including document deblurring, denoising, and removal of watermarks and seals. DocDiff consists of two modules: the Coarse Predictor (CP), which is responsible for recovering the primary low-frequency content, and the High-Frequency Residual Refinement (HRR) module, which adopts the diffusion models to predict the residual (high-frequency information, including text edges), between the ground-truth and the CP-predicted image. DocDiff is a compact and computationally efficient model that benefits from a well-designed network architecture, an optimized training loss objective, and a deterministic sampling process with short time steps. Extensive experiments demonstrate that DocDiff achieves state-of-the-art (SOTA) performance on multiple benchmark datasets, and can significantly enhance the readability and recognizability of degraded document images. Furthermore, our proposed HRR module in pre-trained DocDiff is plug-and-play and ready-to-use, with only 4.17M parameters. It greatly sharpens the text edges generated by SOTA deblurring methods without additional joint training. Available codes: https://github.com/Royalvice/DocDiff

COUPA: An Industrial Recommender System for Online to Offline Service Platforms

Aiming at helping users locally discovery retail services (e.g., entertainment and dinning), Online to Offline (O2O) service platforms have become popular in recent years, which greatly challenge current recommender systems. With the real data in Alipay, a feeds-like scenario for O2O services, we find that recurrence based temporal patterns and position biases commonly exist in our scenarios, which seriously threaten the recommendation effectiveness. To this end, we propose COUPA, an industrial system targeting for characterizing user preference with following two considerations: (1) Time aware preference: we employ the continuous time aware point process equipped with an attention mechanism to fully capture temporal patterns for recommendation. (2) Position aware preference: a position selector component equipped with a position personalization module is elaborately designed to mitigate position bias in a personalized manner. Finally, we carefully implement and deploy COUPA on Alipay with a cooperation of edge, streaming and batch computing, as well as a two-stage online serving mode, to support several popular recommendation scenarios. We conduct extensive experiments to demonstrate that COUPA consistently achieves superior performance and has potential to provide intuitive evidences for recommendation

A Benchmark for Understanding and Generating Dialogue between Characters in Stories

Many classical fairy tales, fiction, and screenplays leverage dialogue to advance story plots and establish characters. We present the first study to explore whether machines can understand and generate dialogue in stories, which requires capturing traits of different characters and the relationships between them. To this end, we propose two new tasks including Masked Dialogue Generation and Dialogue Speaker Recognition, i.e., generating missing dialogue turns and predicting speakers for specified dialogue turns, respectively. We build a new dataset DialStory, which consists of 105k Chinese stories with a large amount of dialogue weaved into the plots to support the evaluation. We show the difficulty of the proposed tasks by testing existing models with automatic and manual evaluation on DialStory. Furthermore, we propose to learn explicit character representations to improve performance on these tasks. Extensive experiments and case studies show that our approach can generate more coherent and informative dialogue, and achieve higher speaker recognition accuracy than strong baselines.

A Corpus for Understanding and Generating Moral Stories

Teaching morals is one of the most important purposes of storytelling. An essential ability for understanding and writing moral stories is bridging story plots and implied morals. Its challenges mainly lie in: (1) grasping knowledge about abstract concepts in morals, (2) capturing inter-event discourse relations in stories, and (3) aligning value preferences of stories and morals concerning good or bad behavior. In this paper, we propose two understanding tasks and two generation tasks to assess these abilities of machines. We present STORAL, a new dataset of Chinese and English human-written moral stories. We show the difficulty of the proposed tasks by testing various models with automatic and manual evaluation on STORAL. Furthermore, we present a retrieval-augmented algorithm that effectively exploits related concepts or events in training sets as additional guidance to improve performance on these tasks.