Know Your Needs Better: Towards Structured Understanding of Marketer Demands with Analogical Reasoning Augmented LLMs

In this paper, we explore a new way for user targeting, where non-expert marketers could select their target users solely given demands in natural language form. The key to this issue is how to transform natural languages into practical structured logical languages, i.e., the structured understanding of marketer demands. Considering the impressive natural language processing ability of large language models (LLMs), we try to leverage LLMs to solve this issue. Past research indicates that the reasoning ability of LLMs can be effectively enhanced through chain-of-thought (CoT) prompting. But existing methods still have some limitations: (1) Previous methods either use simple "Let's think step by step" spells or provide fixed examples in demonstrations without considering compatibility between prompts and questions, making LLMs ineffective in some complex reasoning tasks such as structured language transformation. (2) Previous methods are often implemented in closed-source models or excessively large models, which is not suitable in industrial practical scenarios. Based on these, we propose ARALLM (i.e., Analogical Reasoning Augmented Large Language Models) consisting of two modules: Analogical Reasoning based Prompting and Reasoning-Augmented Multi-Task Model Distillation.

Temporal-Spatial Entropy Balancing for Causal Continuous Treatment-Effect Estimation

In the field of intracity freight transportation, changes in order volume are significantly influenced by temporal and spatial factors. When building subsidy and pricing strategies, predicting the causal effects of these strategies on order volume is crucial. In the process of calculating causal effects, confounding variables can have an impact. Traditional methods to control confounding variables handle data from a holistic perspective, which cannot ensure the precision of causal effects in specific temporal and spatial dimensions. However, temporal and spatial dimensions are extremely critical in the logistics field, and this limitation may directly affect the precision of subsidy and pricing strategies. To address these issues, this study proposes a technique based on flexible temporal-spatial grid partitioning. Furthermore, based on the flexible grid partitioning technique, we further propose a continuous entropy balancing method in the temporal-spatial domain, which named TS-EBCT (Temporal-Spatial Entropy Balancing for Causal Continue Treatments). The method proposed in this paper has been tested on two simulation datasets and two real datasets, all of which have achieved excellent performance. In fact, after applying the TS-EBCT method to the intracity freight transportation field, the prediction accuracy of the causal effect has been significantly improved. It brings good business benefits to the company's subsidy and pricing strategies.

Making Large Language Models Better Knowledge Miners for Online Marketing with Progressive Prompting Augmentation

Nowadays, the rapid development of mobile economy has promoted the flourishing of online marketing campaigns, whose success greatly hinges on the efficient matching between user preferences and desired marketing campaigns where a well-established Marketing-oriented Knowledge Graph (dubbed as MoKG) could serve as the critical "bridge" for preference propagation. In this paper, we seek to carefully prompt a Large Language Model (LLM) with domain-level knowledge as a better marketing-oriented knowledge miner for marketing-oriented knowledge graph construction, which is however non-trivial, suffering from several inevitable issues in real-world marketing scenarios, i.e., uncontrollable relation generation of LLMs,insufficient prompting ability of a single prompt, the unaffordable deployment cost of LLMs. To this end, we propose PAIR, a novel Progressive prompting Augmented mIning fRamework for harvesting marketing-oriented knowledge graph with LLMs. In particular, we reduce the pure relation generation to an LLM based adaptive relation filtering process through the knowledge-empowered prompting technique. Next, we steer LLMs for entity expansion with progressive prompting augmentation,followed by a reliable aggregation with comprehensive consideration of both self-consistency and semantic relatedness. In terms of online serving, we specialize in a small and white-box PAIR (i.e.,LightPAIR),which is fine-tuned with a high-quality corpus provided by a strong teacher-LLM. Extensive experiments and practical applications in audience targeting verify the effectiveness of the proposed (Light)PAIR.

Probabilistic Deep Supervision Network: A Noise-Resilient Approach for QoS Prediction

Quality of Service (QoS) prediction is an essential task in recommendation systems, where accurately predicting unknown QoS values can improve user satisfaction. However, existing QoS prediction techniques may perform poorly in the presence of noise data, such as fake location information or virtual gateways. In this paper, we propose the Probabilistic Deep Supervision Network (PDS-Net), a novel framework for QoS prediction that addresses this issue. PDS-Net utilizes a Gaussian-based probabilistic space to supervise intermediate layers and learns probability spaces for both known features and true labels. Moreover, PDS-Net employs a condition-based multitasking loss function to identify objects with noise data and applies supervision directly to deep features sampled from the probability space by optimizing the Kullback-Leibler distance between the probability space of these objects and the real-label probability space. Thus, PDS-Net effectively reduces errors resulting from the propagation of corrupted data, leading to more accurate QoS predictions. Experimental evaluations on two real-world QoS datasets demonstrate that the proposed PDS-Net outperforms state-of-the-art baselines, validating the effectiveness of our approach.

Deformable Convolutions and LSTM-based Flexible Event Frame Fusion Network for Motion Deblurring

Event cameras differ from conventional RGB cameras in that they produce asynchronous data sequences. While RGB cameras capture every frame at a fixed rate, event cameras only capture changes in the scene, resulting in sparse and asynchronous data output. Despite the fact that event data carries useful information that can be utilized in motion deblurring of RGB cameras, integrating event and image information remains a challenge. Recent state-of-the-art CNN-based deblurring solutions produce multiple 2-D event frames based on the accumulation of event data over a time period. In most of these techniques, however, the number of event frames is fixed and predefined, which reduces temporal resolution drastically, particularly for scenarios when fast-moving objects are present or when longer exposure times are required. It is also important to note that recent modern cameras (e.g., cameras in mobile phones) dynamically set the exposure time of the image, which presents an additional problem for networks developed for a fixed number of event frames. A Long Short-Term Memory (LSTM)-based event feature extraction module has been developed for addressing these challenges, which enables us to use a dynamically varying number of event frames. Using these modules, we constructed a state-of-the-art deblurring network, Deformable Convolutions and LSTM-based Flexible Event Frame Fusion Network (DLEFNet). It is particularly useful for scenarios in which exposure times vary depending on factors such as lighting conditions or the presence of fast-moving objects in the scene. It has been demonstrated through evaluation results that the proposed method can outperform the existing state-of-the-art networks for deblurring task in synthetic and real-world data sets.

Who Would be Interested in Services? An Entity Graph Learning System for User Targeting

With the growing popularity of various mobile devices, user targeting has received a growing amount of attention, which aims at effectively and efficiently locating target users that are interested in specific services. Most pioneering works for user targeting tasks commonly perform similarity-based expansion with a few active users as seeds, suffering from the following major issues: the unavailability of seed users for newcoming services and the unfriendliness of black-box procedures towards marketers. In this paper, we design an Entity Graph Learning (EGL) system to provide explainable user targeting ability meanwhile applicable to addressing the cold-start issue. EGL System follows the hybrid online-offline architecture to satisfy the requirements of scalability and timeliness. Specifically, in the offline stage, the system focuses on the heavyweight entity graph construction and user entity preference learning, in which we propose a Three-stage Relation Mining Procedure (TRMP), breaking loose from the expensive seed users. At the online stage, the system offers the ability of user targeting in real-time based on the entity graph from the offline stage. Since the user targeting process is based on graph reasoning, the whole process is transparent and operation-friendly to marketers. Finally, extensive offline experiments and online A/B testing demonstrate the superior performance of the proposed EGL System.

Exploring Multimodal Sentiment Analysis via CBAM Attention and Double-layer BiLSTM Architecture

Because multimodal data contains more modal information, multimodal sentiment analysis has become a recent research hotspot. However, redundant information is easily involved in feature fusion after feature extraction, which has a certain impact on the feature representation after fusion. Therefore, in this papaer, we propose a new multimodal sentiment analysis model. In our model, we use BERT + BiLSTM as new feature extractor to capture the long-distance dependencies in sentences and consider the position information of input sequences to obtain richer text features. To remove redundant information and make the network pay more attention to the correlation between image and text features, CNN and CBAM attention are added after splicing text features and picture features, to improve the feature representation ability. On the MVSA-single dataset and HFM dataset, compared with the baseline model, the ACC of our model is improved by 1.78% and 1.91%, and the F1 value is enhanced by 3.09% and 2.0%, respectively. The experimental results show that our model achieves a sound effect, similar to the advanced model.

Weakly Supervised Patch Label Inference Networks for Efficient Pavement Distress Detection and Recognition in the Wild

Automatic image-based pavement distress detection and recognition are vital for pavement maintenance and management. However, existing deep learning-based methods largely omit the specific characteristics of pavement images, such as high image resolution and low distress area ratio, and are not end-to-end trainable. In this paper, we present a series of simple yet effective end-to-end deep learning approaches named Weakly Supervised Patch Label Inference Networks (WSPLIN) for efficiently addressing these tasks under various application settings. To fully exploit the resolution and scale information, WSPLIN first divides the pavement image under different scales into patches with different collection strategies and then employs a Patch Label Inference Network (PLIN) to infer the labels of these patches. Notably, we design a patch label sparsity constraint based on the prior knowledge of distress distribution, and leverage the Comprehensive Decision Network (CDN) to guide the training of PLIN in a weakly supervised way. Therefore, the patch labels produced by PLIN provide interpretable intermediate information, such as the rough location and the type of distress. We evaluate our method on a large-scale bituminous pavement distress dataset named CQU-BPDD. Extensive results demonstrate the superiority of our method over baselines in both performance and efficiency.

Dizygotic Conditional Variational AutoEncoder for Multi-Modal and Partial Modality Absent Few-Shot Learning

Data augmentation is a powerful technique for improving the performance of the few-shot classification task. It generates more samples as supplements, and then this task can be transformed into a common supervised learning issue for solution. However, most mainstream data augmentation based approaches only consider the single modality information, which leads to the low diversity and quality of generated features. In this paper, we present a novel multi-modal data augmentation approach named Dizygotic Conditional Variational AutoEncoder (DCVAE) for addressing the aforementioned issue. DCVAE conducts feature synthesis via pairing two Conditional Variational AutoEncoders (CVAEs) with the same seed but different modality conditions in a dizygotic symbiosis manner. Subsequently, the generated features of two CVAEs are adaptively combined to yield the final feature, which can be converted back into its paired conditions while ensuring these conditions are consistent with the original conditions not only in representation but also in function. DCVAE essentially provides a new idea of data augmentation in various multi-modal scenarios by exploiting the complement of different modality prior information. Extensive experimental results demonstrate our work achieves state-of-the-art performances on miniImageNet, CIFAR-FS and CUB datasets, and is able to work well in the partial modality absence case.

Plot2API: Recommending Graphic API from Plot via Semantic Parsing Guided Neural Network

Plot-based Graphic API recommendation (Plot2API) is an unstudied but meaningful issue, which has several important applications in the context of software engineering and data visualization, such as the plotting guidance of the beginner, graphic API correlation analysis, and code conversion for plotting. Plot2API is a very challenging task, since each plot is often associated with multiple APIs and the appearances of the graphics drawn by the same API can be extremely varied due to the different settings of the parameters. Additionally, the samples of different APIs also suffer from extremely imbalanced. Considering the lack of technologies in Plot2API, we present a novel deep multi-task learning approach named Semantic Parsing Guided Neural Network (SPGNN) which translates the Plot2API issue as a multi-label image classification and an image semantic parsing tasks for the solution. In SPGNN, the recently advanced Convolutional Neural Network (CNN) named EfficientNet is employed as the backbone network for API recommendation. Meanwhile, a semantic parsing module is complemented to exploit the semantic relevant visual information in feature learning and eliminate the appearance-relevant visual information which may confuse the visual-information-based API recommendation. Moreover, the recent data augmentation technique named random erasing is also applied for alleviating the imbalance of API categories. We collect plots with the graphic APIs used to drawn them from Stack Overflow, and release three new Plot2API datasets corresponding to the graphic APIs of R and Python programming languages for evaluating the effectiveness of Plot2API techniques. Extensive experimental results not only demonstrate the superiority of our method over the recent deep learning baselines but also show the practicability of our method in the recommendation of graphic APIs.