Knowledge-aware Neural Networks with Personalized Feature Referencing for Cold-start Recommendation

Incorporating knowledge graphs (KGs) as side information in recommendation has recently attracted considerable attention. Despite the success in general recommendation scenarios, prior methods may fall short of performance satisfaction for the cold-start problem in which users are associated with very limited interactive information. Since the conventional methods rely on exploring the interaction topology, they may however fail to capture sufficient information in cold-start scenarios. To mitigate the problem, we propose a novel Knowledge-aware Neural Networks with Personalized Feature Referencing Mechanism, namely KPER. Different from most prior methods which simply enrich the targets' semantics from KGs, e.g., product attributes, KPER utilizes the KGs as a "semantic bridge" to extract feature references for cold-start users or items. Specifically, given cold-start targets, KPER first probes semantically relevant but not necessarily structurally close users or items as adaptive seeds for referencing features. Then a Gated Information Aggregation module is introduced to learn the combinatorial latent features for cold-start users and items. Our extensive experiments over four real-world datasets show that, KPER consistently outperforms all competing methods in cold-start scenarios, whilst maintaining superiority in general scenarios without compromising overall performance, e.g., by achieving 0.81%-16.08% and 1.01%-14.49% performance improvement across all datasets in Top-10 recommendation.

DAGNN: Demand-aware Graph Neural Networks for Session-based Recommendation

Session-based recommendations have been widely adopted for various online video and E-commerce Websites. Most existing approaches are intuitively proposed to discover underlying interests or preferences out of the anonymous session data. This apparently ignores the fact these sequential behaviors usually reflect session user's potential demand, i.e., a semantic level factor, and therefore how to estimate underlying demands from a session is challenging. To address aforementioned issue, this paper proposes a demand-aware graph neural networks (DAGNN). Particularly, a demand modeling component is designed to first extract session demand and the underlying multiple demands of each session is estimated using the global demand matrix. Then, the demand-aware graph neural network is designed to extract session demand graph to learn the demand-aware item embedddings for the later recommendations. The mutual information loss is further designed to enhance the quality of the learnt embeddings. Extensive experiments are evaluated on several real-world datasets and the proposed model achieves the SOTA model performance.

Probing Negative Sampling Strategies to Learn GraphRepresentations via Unsupervised Contrastive Learning

Graph representation learning has long been an important yet challenging task for various real-world applications. However, their downstream tasks are mainly performed in the settings of supervised or semi-supervised learning. Inspired by recent advances in unsupervised contrastive learning, this paper is thus motivated to investigate how the node-wise contrastive learning could be performed. Particularly, we respectively resolve the class collision issue and the imbalanced negative data distribution issue. Extensive experiments are performed on three real-world datasets and the proposed approach achieves the SOTA model performance.