Shape Your Feed: An LLM-based Agentic System for Conversational Recommendation

Industrial recommendation systems predominantly adopt a passive ranking paradigm that infers user preferences from implicit behavioral signals (e.g., clicks, dwell time) rather than explicit, natural language inputs. As a result, users experience a persistent discrepancy between their explicit interests and what passive behavioral algorithms deliver, limiting their ability to express nuanced preferences or steer their feed in real time. To address this growing gap between how recommendations are optimized and how users wish to articulate their interests, we present Shape Your Feed (SYF), an LLM-based agentic recommendation framework that enables real-time, multimodal co-curation of content. SYF employs a three-tier architecture: (i) a Perception Flow that captures fine-grained user intent from text prompts, voice commands, and UI interactions; (ii) a Serving Flow that performs real-time agentic re-ranking and pruning of candidate items, grounded in a persistent Semantic Profile encoding evolving user preferences; and (iii) a Self-Evolution Flow that aligns system behavior with human judgments via Direct Preference Optimization (DPO) and an LLM-as-a-Judge ensemble. Offline evaluations show that SYF's alignment scoring module achieves 98.85% accuracy, substantially improving over strong few-shot baselines. Large-scale online A/B experiments on production traffic further demonstrate that SYF improves feed relevance and user sentiment, indicating a practical and scalable path toward interactive, user-steerable recommendation in industrial settings.

A General Framework for Multimodal LLM-Based Multimedia Understanding in Large-Scale Recommendation Systems

Conventional recommendation systems frequently fail to fully exploit the high-dimensional semantic signals inherent in multimedia content, thereby limiting the fidelity of user preference modeling. While Multimodal Large Language Models (MM-LLMs) offer robust mechanisms for interpreting such complex data, their integration into latency-constrained, industrial-scale architectures remains a significant challenge. To address this, we propose a generalized framework for MM-LLM-driven multimedia understanding. Our methodology employs a tripartite architecture encompassing content interpretation, representation extraction, and systematic pipeline integration, instantiated via a LLaMA2-based model that generates descriptive captions subsequently ingested as tokenized categorical features. Empirical evaluation demonstrates the efficacy of this approach, yielding a $0.35\%$ increase in offline AUC and a $0.02\%$ improvement in online metrics at scale, substantiating the practical viability of leveraging MM-LLMs to enhance large-scale recommendation performance.

Objective Shaping with Hard Negatives: Windowed Partial AUC Optimization for RL-based LLM Recommenders

Reinforcement learning (RL) effectively optimizes Large Language Model (LLM)-based recommenders by contrasting positive and negative items. Empirically, training with beam-search negatives consistently outperforms random negatives, yet the mechanism is not well understood. We address this gap by analyzing the induced optimization objective and show that: (i) Under binary reward feedback, optimizing LLM recommenders with Group Relative Policy Optimization (GRPO) is theoretically equivalent to maximizing the Area Under the ROC Curve (AUC), which is often misaligned with Top-$K$ recommendation; and (ii) Replacing random negatives with beam-search negatives reshapes the objective toward partial AUC, improving alignment with Top-$K$ metrics. Motivated by this perspective, we introduce Windowed Partial AUC (WPAUC), which constrains the false positive rate (FPR) to a window [$α,α+d$] to more directly align with Top-$K$ metrics. We further propose an efficient Threshold-Adjusted Windowed reweighting (TAWin) RL method for its optimization, enabling explicit control over the targeted Top-$K$ performance. Experiments on four real-world datasets validate the theory and deliver consistent state-of-the-art performance.