Prospect Personalized Recommendation on Large Language Model-based Agent Platform

The new kind of Agent-oriented information system, exemplified by GPTs, urges us to inspect the information system infrastructure to support Agent-level information processing and to adapt to the characteristics of Large Language Model (LLM)-based Agents, such as interactivity. In this work, we envisage the prospect of the recommender system on LLM-based Agent platforms and introduce a novel recommendation paradigm called Rec4Agentverse, comprised of Agent Items and Agent Recommender. Rec4Agentverse emphasizes the collaboration between Agent Items and Agent Recommender, thereby promoting personalized information services and enhancing the exchange of information beyond the traditional user-recommender feedback loop. Additionally, we prospect the evolution of Rec4Agentverse and conceptualize it into three stages based on the enhancement of the interaction and information exchange among Agent Items, Agent Recommender, and the user. A preliminary study involving several cases of Rec4Agentverse validates its significant potential for application. Lastly, we discuss potential issues and promising directions for future research.

Uplift Modeling for Target User Attacks on Recommender Systems

Recommender systems are vulnerable to injective attacks, which inject limited fake users into the platforms to manipulate the exposure of target items to all users. In this work, we identify that conventional injective attackers overlook the fact that each item has its unique potential audience, and meanwhile, the attack difficulty across different users varies. Blindly attacking all users will result in a waste of fake user budgets and inferior attack performance. To address these issues, we focus on an under-explored attack task called target user attacks, aiming at promoting target items to a particular user group. In addition, we formulate the varying attack difficulty as heterogeneous treatment effects through a causal lens and propose an Uplift-guided Budget Allocation (UBA) framework. UBA estimates the treatment effect on each target user and optimizes the allocation of fake user budgets to maximize the attack performance. Theoretical and empirical analysis demonstrates the rationality of treatment effect estimation methods of UBA. By instantiating UBA on multiple attackers, we conduct extensive experiments on three datasets under various settings with different target items, target users, fake user budgets, victim models, and defense models, validating the effectiveness and robustness of UBA.

Lower-Left Partial AUC: An Effective and Efficient Optimization Metric for Recommendation

Optimization metrics are crucial for building recommendation systems at scale. However, an effective and efficient metric for practical use remains elusive. While Top-K ranking metrics are the gold standard for optimization, they suffer from significant computational overhead. Alternatively, the more efficient accuracy and AUC metrics often fall short of capturing the true targets of recommendation tasks, leading to suboptimal performance. To overcome this dilemma, we propose a new optimization metric, Lower-Left Partial AUC (LLPAUC), which is computationally efficient like AUC but strongly correlates with Top-K ranking metrics. Compared to AUC, LLPAUC considers only the partial area under the ROC curve in the Lower-Left corner to push the optimization focus on Top-K. We provide theoretical validation of the correlation between LLPAUC and Top-K ranking metrics and demonstrate its robustness to noisy user feedback. We further design an efficient point-wise recommendation loss to maximize LLPAUC and evaluate it on three datasets, validating its effectiveness and robustness.

Enhancing Long-Term Recommendation with Bi-level Learnable Large Language Model Planning

Traditional recommendation setting tends to excessively cater to users' immediate interests and neglect their long-term engagement. To address it, it is crucial to incorporate planning capabilities into the recommendation decision-making process to develop policies that take into account both immediate interests and long-term engagement. Despite Reinforcement Learning (RL) can learn planning capacity by maximizing cumulative reward, the scarcity of recommendation data presents challenges such as instability and susceptibility to overfitting when training RL models from scratch. In this context, we propose to leverage the remarkable planning capabilities over sparse data of Large Language Models (LLMs) for long-term recommendation. The key lies in enabling a language model to understand and apply task-solving principles effectively in personalized recommendation scenarios, as the model's pre-training may not naturally encompass these principles, necessitating the need to inspire or teach the model. To achieve this, we propose a Bi-level Learnable LLM Planner framework, which combines macro-learning and micro-learning through a hierarchical mechanism. The framework includes a Planner and Reflector for acquiring high-level guiding principles and an Actor-Critic component for planning personalization. Extensive experiments validate the superiority of the framework in learning to plan for long-term recommendations.

BSL: Understanding and Improving Softmax Loss for Recommendation

Loss functions steer the optimization direction of recommendation models and are critical to model performance, but have received relatively little attention in recent recommendation research. Among various losses, we find Softmax loss (SL) stands out for not only achieving remarkable accuracy but also better robustness and fairness. Nevertheless, the current literature lacks a comprehensive explanation for the efficacy of SL. Toward addressing this research gap, we conduct theoretical analyses on SL and uncover three insights: 1) Optimizing SL is equivalent to performing Distributionally Robust Optimization (DRO) on the negative data, thereby learning against perturbations on the negative distribution and yielding robustness to noisy negatives. 2) Comparing with other loss functions, SL implicitly penalizes the prediction variance, resulting in a smaller gap between predicted values and and thus producing fairer results. Building on these insights, we further propose a novel loss function Bilateral SoftMax Loss (BSL) that extends the advantage of SL to both positive and negative sides. BSL augments SL by applying the same Log-Expectation-Exp structure to positive examples as is used for negatives, making the model robust to the noisy positives as well. Remarkably, BSL is simple and easy-to-implement -- requiring just one additional line of code compared to SL. Experiments on four real-world datasets and three representative backbones demonstrate the effectiveness of our proposal. The code is available at https://github.com/junkangwu/BSL

Understanding Contrastive Learning via Distributionally Robust Optimization

This study reveals the inherent tolerance of contrastive learning (CL) towards sampling bias, wherein negative samples may encompass similar semantics (\eg labels). However, existing theories fall short in providing explanations for this phenomenon. We bridge this research gap by analyzing CL through the lens of distributionally robust optimization (DRO), yielding several key insights: (1) CL essentially conducts DRO over the negative sampling distribution, thus enabling robust performance across a variety of potential distributions and demonstrating robustness to sampling bias; (2) The design of the temperature $\tau$ is not merely heuristic but acts as a Lagrange Coefficient, regulating the size of the potential distribution set; (3) A theoretical connection is established between DRO and mutual information, thus presenting fresh evidence for ``InfoNCE as an estimate of MI'' and a new estimation approach for $\phi$-divergence-based generalized mutual information. We also identify CL's potential shortcomings, including over-conservatism and sensitivity to outliers, and introduce a novel Adjusted InfoNCE loss (ADNCE) to mitigate these issues. It refines potential distribution, improving performance and accelerating convergence. Extensive experiments on various domains (image, sentence, and graphs) validate the effectiveness of the proposal. The code is available at \url{https://github.com/junkangwu/ADNCE}.

On the Theories Behind Hard Negative Sampling for Recommendation

Negative sampling has been heavily used to train recommender models on large-scale data, wherein sampling hard examples usually not only accelerates the convergence but also improves the model accuracy. Nevertheless, the reasons for the effectiveness of Hard Negative Sampling (HNS) have not been revealed yet. In this work, we fill the research gap by conducting thorough theoretical analyses on HNS. Firstly, we prove that employing HNS on the Bayesian Personalized Ranking (BPR) learner is equivalent to optimizing One-way Partial AUC (OPAUC). Concretely, the BPR equipped with Dynamic Negative Sampling (DNS) is an exact estimator, while with softmax-based sampling is a soft estimator. Secondly, we prove that OPAUC has a stronger connection with Top-K evaluation metrics than AUC and verify it with simulation experiments. These analyses establish the theoretical foundation of HNS in optimizing Top-K recommendation performance for the first time. On these bases, we offer two insightful guidelines for effective usage of HNS: 1) the sampling hardness should be controllable, e.g., via pre-defined hyper-parameters, to adapt to different Top-K metrics and datasets; 2) the smaller the $K$ we emphasize in Top-K evaluation metrics, the harder the negative samples we should draw. Extensive experiments on three real-world benchmarks verify the two guidelines.

FFHR: Fully and Flexible Hyperbolic Representation for Knowledge Graph Completion

Learning hyperbolic embeddings for knowledge graph (KG) has gained increasing attention due to its superiority in capturing hierarchies. However, some important operations in hyperbolic space still lack good definitions, making existing methods unable to fully leverage the merits of hyperbolic space. Specifically, they suffer from two main limitations: 1) existing Graph Convolutional Network (GCN) methods in hyperbolic space rely on tangent space approximation, which would incur approximation error in representation learning, and 2) due to the lack of inner product operation definition in hyperbolic space, existing methods can only measure the plausibility of facts (links) with hyperbolic distance, which is difficult to capture complex data patterns. In this work, we contribute: 1) a Full Poincar\'{e} Multi-relational GCN that achieves graph information propagation in hyperbolic space without requiring any approximation, and 2) a hyperbolic generalization of Euclidean inner product that is beneficial to capture both hierarchical and complex patterns. On this basis, we further develop a \textbf{F}ully and \textbf{F}lexible \textbf{H}yperbolic \textbf{R}epresentation framework (\textbf{FFHR}) that is able to transfer recent Euclidean-based advances to hyperbolic space. We demonstrate it by instantiating FFHR with four representative KGC methods. Extensive experiments on benchmark datasets validate the superiority of our FFHRs over their Euclidean counterparts as well as state-of-the-art hyperbolic embedding methods.