A General Framework for Multimodal LLM-Based Multimedia Understanding in Large-Scale Recommendation Systems

Conventional recommendation systems frequently fail to fully exploit the high-dimensional semantic signals inherent in multimedia content, thereby limiting the fidelity of user preference modeling. While Multimodal Large Language Models (MM-LLMs) offer robust mechanisms for interpreting such complex data, their integration into latency-constrained, industrial-scale architectures remains a significant challenge. To address this, we propose a generalized framework for MM-LLM-driven multimedia understanding. Our methodology employs a tripartite architecture encompassing content interpretation, representation extraction, and systematic pipeline integration, instantiated via a LLaMA2-based model that generates descriptive captions subsequently ingested as tokenized categorical features. Empirical evaluation demonstrates the efficacy of this approach, yielding a $0.35\%$ increase in offline AUC and a $0.02\%$ improvement in online metrics at scale, substantiating the practical viability of leveraging MM-LLMs to enhance large-scale recommendation performance.

Making Pre-trained Language Models End-to-end Few-shot Learners with Contrastive Prompt Tuning

Pre-trained Language Models (PLMs) have achieved remarkable performance for various language understanding tasks in IR systems, which require the fine-tuning process based on labeled training data. For low-resource scenarios, prompt-based learning for PLMs exploits prompts as task guidance and turns downstream tasks into masked language problems for effective few-shot fine-tuning. In most existing approaches, the high performance of prompt-based learning heavily relies on handcrafted prompts and verbalizers, which may limit the application of such approaches in real-world scenarios. To solve this issue, we present CP-Tuning, the first end-to-end Contrastive Prompt Tuning framework for fine-tuning PLMs without any manual engineering of task-specific prompts and verbalizers. It is integrated with the task-invariant continuous prompt encoding technique with fully trainable prompt parameters. We further propose the pair-wise cost-sensitive contrastive learning procedure to optimize the model in order to achieve verbalizer-free class mapping and enhance the task-invariance of prompts. It explicitly learns to distinguish different classes and makes the decision boundary smoother by assigning different costs to easy and hard cases. Experiments over a variety of language understanding tasks used in IR systems and different PLMs show that CP-Tuning outperforms state-of-the-art methods.