Automatic Product Copywriting for E-Commerce

Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our in-house platform; and 2) copywriting quality control, which is based on both automatic evaluation and human screening. For selected domains, the models are trained and updated daily with the updated training data. In addition, the model is also used as a real-time writing assistant tool on our live broadcast platform. The APCG system has been deployed in JD.com since Feb 2021. By Sep 2021, it has generated 2.53 million product descriptions, and improved the overall averaged click-through rate (CTR) and the Conversion Rate (CVR) by 4.22% and 3.61%, compared to baselines, respectively on a year-on-year basis. The accumulated Gross Merchandise Volume (GMV) made by our system is improved by 213.42%, compared to the number in Feb 2021.

DSGPT: Domain-Specific Generative Pre-Training of Transformers for Text Generation in E-commerce Title and Review Summarization

We propose a novel domain-specific generative pre-training (DS-GPT) method for text generation and apply it to the product titleand review summarization problems on E-commerce mobile display.First, we adopt a decoder-only transformer architecture, which fitswell for fine-tuning tasks by combining input and output all to-gether. Second, we demonstrate utilizing only small amount of pre-training data in related domains is powerful. Pre-training a languagemodel from a general corpus such as Wikipedia or the CommonCrawl requires tremendous time and resource commitment, andcan be wasteful if the downstream tasks are limited in variety. OurDSGPT is pre-trained on a limited dataset, the Chinese short textsummarization dataset (LCSTS). Third, our model does not requireproduct-related human-labeled data. For title summarization task,the state of art explicitly uses additional background knowledgein training and predicting stages. In contrast, our model implic-itly captures this knowledge and achieves significant improvementover other methods, after fine-tuning on the public Taobao.comdataset. For review summarization task, we utilize JD.com in-housedataset, and observe similar improvement over standard machinetranslation methods which lack the flexibility of fine-tuning. Ourproposed work can be simply extended to other domains for a widerange of text generation tasks.

RDF-to-Text Generation with Reinforcement Learning Based Graph-augmented Structural Neural Encoders

Considering a collection of RDF triples, the RDF-to-text generation task aims to generate a text description. Most previous methods solve this task using a sequence-to-sequence model or using a graph-based model to encode RDF triples and to generate a text sequence. Nevertheless, these approaches fail to clearly model the local and global structural information between and within RDF triples. Moreover, the previous methods also face the non-negligible problem of low faithfulness of the generated text, which seriously affects the overall performance of these models. To solve these problems, we propose a model combining two new graph-augmented structural neural encoders to jointly learn both local and global structural information in the input RDF triples. To further improve text faithfulness, we innovatively introduce a reinforcement learning (RL) reward based on information extraction (IE). We first extract triples from the generated text using a pretrained IE model and regard the correct number of the extracted triples as the additional RL reward. Experimental results on two benchmark datasets demonstrate that our proposed model outperforms the state-of-the-art baselines, and the additional reinforcement learning reward does help to improve the faithfulness of the generated text.

Graph-augmented Learning to Rank for Querying Large-scale Knowledge Graph

Knowledge graph question answering (i.e., KGQA) based on information retrieval aims to answer a question by retrieving answer from a large-scale knowledge graph. Most existing methods first roughly retrieve the knowledge subgraphs (KSG) that may contain candidate answer, and then search for the exact answer in the subgraph. However, the coarsely retrieved KSG may contain thousands of candidate nodes since the knowledge graph involved in querying is often of large scale. To tackle this problem, we first propose to partition the retrieved KSG to several smaller sub-KSGs via a new subgraph partition algorithm and then present a graph-augmented learning to rank model to select the top-ranked sub-KSGs from them. Our proposed model combines a novel subgraph matching networks to capture global interactions in both question and subgraphs and an Enhanced Bilateral Multi-Perspective Matching model to capture local interactions. Finally, we apply an answer selection model on the full KSG and the top-ranked sub-KSGs respectively to validate the effectiveness of our proposed graph-augmented learning to rank method. The experimental results on multiple benchmark datasets have demonstrated the effectiveness of our approach.

Multi-behavior Graph Contextual Aware Network for Session-based Recommendation

Predicting the next interaction of a short-term sequence is a challenging task in session-based recommendation (SBR).Multi-behavior session recommendation considers session sequence with multiple interaction types, such as click and purchase, to capture more effective user intention representation sufficiently.Despite the superior performance of existing multi-behavior based methods for SBR, there are still several severe limitations:(i) Almost all existing works concentrate on single target type of next behavior and fail to model multiplex behavior sessions uniformly.(ii) Previous methods also ignore the semantic relations between various next behavior and historical behavior sequence, which are significant signals to obtain current latent intention for SBR.(iii) The global cross-session item-item graph established by some existing models may incorporate semantics and context level noise for multi-behavior session-based recommendation. To overcome the limitations (i) and (ii), we propose two novel tasks for SBR, which require the incorporation of both historical behaviors and next behaviors into unified multi-behavior recommendation modeling. To this end, we design a Multi-behavior Graph Contextual Aware Network (MGCNet) for multi-behavior session-based recommendation for the two proposed tasks. Specifically, we build a multi-behavior global item transition graph based on all sessions involving all interaction types. Based on the global graph, MGCNet attaches the global interest representation to final item representation based on local contextual intention to address the limitation (iii). In the end, we utilize the next behavior information explicitly to guide the learning of general interest and current intention for SBR. Experiments on three public benchmark datasets show that MGCNet can outperform state-of-the-art models for multi-behavior session-based recommendation.

Graph Learning Augmented Heterogeneous Graph Neural Network for Social Recommendation

Social recommendation based on social network has achieved great success in improving the performance of recommendation system. Since social network (user-user relations) and user-item interactions are both naturally represented as graph-structured data, Graph Neural Networks (GNNs) have thus been widely applied for social recommendation. In this work, we propose an end-to-end heterogeneous global graph learning framework, namely Graph Learning Augmented Heterogeneous Graph Neural Network (GL-HGNN) for social recommendation. GL-HGNN aims to learn a heterogeneous global graph that makes full use of user-user relations, user-item interactions and item-item similarities in a unified perspective. To this end, we design a Graph Learner (GL) method to learn and optimize user-user and item-item connections separately. Moreover, we employ a Heterogeneous Graph Neural Network (HGNN) to capture the high-order complex semantic relations from our learned heterogeneous global graph. To scale up the computation of graph learning, we further present the Anchor-based Graph Learner (AGL) to reduce computational complexity. Extensive experiments on four real-world datasets demonstrate the effectiveness of our model.

Deep Natural Language Processing for LinkedIn Search

Many search systems work with large amounts of natural language data, e.g., search queries, user profiles, and documents. Building a successful search system requires a thorough understanding of textual data semantics, where deep learning based natural language processing techniques (deep NLP) can be of great help. In this paper, we introduce a comprehensive study for applying deep NLP techniques to five representative tasks in search systems: query intent prediction (classification), query tagging (sequential tagging), document ranking (ranking), query auto completion (language modeling), and query suggestion (sequence to sequence). We also introduce BERT pre-training as a sixth task that can be applied to many of the other tasks. Through the model design and experiments of the six tasks, readers can find answers to four important questions: (1). When is deep NLP helpful/not helpful in search systems? (2). How to address latency challenges? (3). How to ensure model robustness? This work builds on existing efforts of LinkedIn search, and is tested at scale on LinkedIn's commercial search engines. We believe our experiences can provide useful insights for the industry and research communities.

Deep Natural Language Processing for LinkedIn Search Systems

Many search systems work with large amounts of natural language data, e.g., search queries, user profiles and documents, where deep learning based natural language processing techniques (deep NLP) can be of great help. In this paper, we introduce a comprehensive study of applying deep NLP techniques to five representative tasks in search engines. Through the model design and experiments of the five tasks, readers can find answers to three important questions: (1) When is deep NLP helpful/not helpful in search systems? (2) How to address latency challenges? (3) How to ensure model robustness? This work builds on existing efforts of LinkedIn search, and is tested at scale on a commercial search engine. We believe our experiences can provide useful insights for the industry and research communities.

Heterogeneous Global Graph Neural Networks for Personalized Session-based Recommendation

Predicting the next interaction of a short-term interaction session is a challenging task in session-based recommendation. Almost all existing works rely on item transition patterns, and neglect the impact of user historical sessions while modeling user preference, which often leads to non-personalized recommendation. Additionally, existing personalized session-based recommenders capture user preference only based on the sessions of the current user, but ignore the useful item-transition patterns from other user's historical sessions. To address these issues, we propose a novel Heterogeneous Global Graph Neural Networks (HG-GNN) to exploit the item transitions over all sessions in a subtle manner for better inferring user preference from the current and historical sessions. To effectively exploit the item transitions over all sessions from users, we propose a novel heterogeneous global graph that contains item transitions of sessions, user-item interactions and global co-occurrence items. Moreover, to capture user preference from sessions comprehensively, we propose to learn two levels of user representations from the global graph via two graph augmented preference encoders. Specifically, we design a novel heterogeneous graph neural network (HGNN) on the heterogeneous global graph to learn the long-term user preference and item representations with rich semantics. Based on the HGNN, we propose the Current Preference Encoder and the Historical Preference Encoder to capture the different levels of user preference from the current and historical sessions, respectively. To achieve personalized recommendation, we integrate the representations of the user current preference and historical interests to generate the final user preference representation. Extensive experimental results on three real-world datasets show that our model outperforms other state-of-the-art methods.

SearchGCN: Powering Embedding Retrieval by Graph Convolution Networks for E-Commerce Search

Graph convolution networks (GCN), which recently becomes new state-of-the-art method for graph node classification, recommendation and other applications, has not been successfully applied to industrial-scale search engine yet. In this proposal, we introduce our approach, namely SearchGCN, for embedding-based candidate retrieval in one of the largest e-commerce search engine in the world. Empirical studies demonstrate that SearchGCN learns better embedding representations than existing methods, especially for long tail queries and items. Thus, SearchGCN has been deployed into JD.com's search production since July 2020.