High Precision Audience Expansion via Extreme Classification in a Two-Sided Marketplace

Airbnb search must balance a worldwide, highly varied supply of homes with guests whose location, amenity, style, and price expectations differ widely. Meeting those expectations hinges on an efficient retrieval stage that surfaces only the listings a guest might realistically book, before resource intensive ranking models are applied to determine the best results. Unlike many recommendation engines, our system faces a distinctive challenge, location retrieval, that sits upstream of ranking and determines which geographic areas are queried in order to filter inventory to a candidate set. The preexisting approach employs a deep bayesian bandit based system to predict a rectangular retrieval bounds area that can be used for filtering. The purpose of this paper is to demonstrate the methodology, challenges, and impact of rearchitecting search to retrieve from the subset of most bookable high precision rectangular map cells defined by dividing the world into 25M uniform cells.

Additive Control Variates Dominate Self-Normalisation in Off-Policy Evaluation

Off-policy evaluation (OPE) is essential for assessing ranking and recommendation systems without costly online interventions. Self-Normalised Inverse Propensity Scoring (SNIPS) is a standard tool for variance reduction in OPE, leveraging a multiplicative control variate. Recent advances in off-policy learning suggest that additive control variates (baseline corrections) may offer superior performance, yet theoretical guarantees for evaluation are lacking. This paper provides a definitive answer: we prove that $β^\star$-IPS, an estimator with an optimal additive baseline, asymptotically dominates SNIPS in Mean Squared Error. By analytically decomposing the variance gap, we show that SNIPS is asymptotically equivalent to using a specific -- but generally sub-optimal -- additive baseline. Our results theoretically justify shifting from self-normalisation to optimal baseline corrections for both ranking and recommendation.

Adaptive Autoguidance for Item-Side Fairness in Diffusion Recommender Systems

Diffusion recommender systems achieve strong recommendation accuracy but often suffer from popularity bias, resulting in unequal item exposure. To address this shortcoming, we introduce A2G-DiffRec, a diffusion recommender that incorporates adaptive autoguidance, where the main model is guided by a less-trained version of itself. Instead of using a fixed guidance weight, A2G-DiffRec learns to adaptively weigh the outputs of the main and weak models during training, supervised by a popularity regularization that promotes balanced exposure across items with different popularity levels. Experimental results on the MovieLens-1M, Foursquare-Tokyo, and Music4All-Onion datasets show that A2G-DiffRec is effective in enhancing item-side fairness at a marginal cost of accuracy reduction compared to existing guided diffusion recommenders and other non-diffusion baselines.

Predictive Query Language: A Domain-Specific Language for Predictive Modeling on Relational Databases

The purpose of predictive modeling on relational data is to predict future or missing values in a relational database, for example, future purchases of a user, risk of readmission of the patient, or the likelihood that a financial transaction is fraudulent. Typically powered by machine learning methods, predictive models are used in recommendations, financial fraud detection, supply chain optimization, and other systems, providing billions of predictions every day. However, training a machine learning model requires manual work to extract the required training examples - prediction entities and target labels - from the database, which is slow, laborious, and prone to mistakes. Here, we present the Predictive Query Language (PQL), an SQL-inspired declarative language for defining predictive tasks on relational databases. PQL allows specifying a predictive task in a single declarative query, enabling the automatic computation of training labels for a large variety of machine learning tasks, such as regression, classification, time-series forecasting, and recommender systems. PQL is already successfully integrated and used in a collection of use cases as part of a predictive AI platform. The versatility of the language can be demonstrated through its many ongoing use cases, including financial fraud, item recommendations, and workload prediction. We demonstrate its versatile design through two implementations; one for small-scale, low-latency use and one that can handle large-scale databases.

Learning User Interests via Reasoning and Distillation for Cross-Domain News Recommendation

News recommendation plays a critical role in online news platforms by helping users discover relevant content. Cross-domain news recommendation further requires inferring user's underlying information needs from heterogeneous signals that often extend beyond direct news consumption. A key challenge lies in moving beyond surface-level behaviors to capture deeper, reusable user interests while maintaining scalability in large-scale production systems. In this paper, we present a reinforcement learning framework that trains large language models to generate high-quality lists of interest-driven news search queries from cross-domain user signals. We formulate query-list generation as a policy optimization problem and employ GRPO with multiple reward signals. We systematically study two compute dimensions: inference-time sampling and model capacity, and empirically observe consistent improvements with increased compute that exhibit scaling-like behavior. Finally, we perform on-policy distillation to transfer the learned policy from a large, compute-intensive teacher to a compact student model suitable for scalable deployment. Extensive offline experiments, ablation studies and large-scale online A/B tests in a production news recommendation system demonstrate consistent gains in both interest modeling quality and downstream recommendation performance.

MixFormer: Co-Scaling Up Dense and Sequence in Industrial Recommenders

As industrial recommender systems enter a scaling-driven regime, Transformer architectures have become increasingly attractive for scaling models towards larger capacity and longer sequence. However, existing Transformer-based recommendation models remain structurally fragmented, where sequence modeling and feature interaction are implemented as separate modules with independent parameterization. Such designs introduce a fundamental co-scaling challenge, as model capacity must be suboptimally allocated between dense feature interaction and sequence modeling under a limited computational budget. In this work, we propose MixFormer, a unified Transformer-style architecture tailored for recommender systems, which jointly models sequential behaviors and feature interactions within a single backbone. Through a unified parameterization, MixFormer enables effective co-scaling across both dense capacity and sequence length, mitigating the trade-off observed in decoupled designs. Moreover, the integrated architecture facilitates deep interaction between sequential and non-sequential representations, allowing high-order feature semantics to directly inform sequence aggregation and enhancing overall expressiveness. To ensure industrial practicality, we further introduce a user-item decoupling strategy for efficiency optimizations that significantly reduce redundant computation and inference latency. Extensive experiments on large-scale industrial datasets demonstrate that MixFormer consistently exhibits superior accuracy and efficiency. Furthermore, large-scale online A/B tests on two production recommender systems, Douyin and Douyin Lite, show consistent improvements in user engagement metrics, including active days and in-app usage duration.

DAIAN: Deep Adaptive Intent-Aware Network for CTR Prediction in Trigger-Induced Recommendation

Recommendation systems are essential for personalizing e-commerce shopping experiences. Among these, Trigger-Induced Recommendation (TIR) has emerged as a key scenario, which utilizes a trigger item (explicitly represents a user's instantaneous interest), enabling precise, real-time recommendations. Although several trigger-based techniques have been proposed, most of them struggle to address the intent myopia issue, that is, a recommendation system overemphasizes the role of trigger items and narrowly focuses on suggesting commodities that are highly relevant to trigger items. Meanwhile, existing methods rely on collaborative behavior patterns between trigger and recommended items to identify the user's preferences, yet the sparsity of ID-based interaction restricts their effectiveness. To this end, we propose the Deep Adaptive Intent-Aware Network (DAIAN) that dynamically adapts to users' intent preferences. In general, we first extract the users' personalized intent representations by analyzing the correlation between a user's click and the trigger item, and accordingly retrieve the user's related historical behaviors to mine the user's diverse intent. Besides, sparse collaborative behaviors constrain the performance in capturing items associated with user intent. Hence, we reinforce similarity by leveraging a hybrid enhancer with ID and semantic information, followed by adaptive selection based on varying intents. Experimental results on public datasets and our industrial e-commerce datasets demonstrate the effectiveness of DAIAN.

Agentic Assistant for 6G: Turn-based Conversations for AI-RAN Hierarchical Co-Management

New generations of radio access networks (RAN), especially with native AI services are increasingly difficult for human engineers to manage in real-time. Enterprise networks are often managed locally, where expertise is scarce. Existing research has focused on creating Retrieval-Augmented Generation (RAG) LLMs that can help to plan and configure RAN and core aspects only. Co-management of RAN and edge AI is the gap, which creates hierarchical and dynamic problems that require turn-based human interactions. Here, we create an agentic network manager and turn-based conversation assistant that can understand human intent-based queries that match hierarchical problems in AI-RAN. The framework constructed consists of: (a) a user interface and evaluation dashboard, (b) an intelligence layer that interfaces with the AI-RAN, and (c) a knowledge layer for providing the basis for evaluations and recommendations. These form 3 layers of capability with the following validation performances (average response time 13s): (1) design and planning a service (78\% accuracy), (2) operating specific AI-RAN tools (89\% accuracy), and (3) tuning AI-RAN performance (67\%). These initial results indicate the universal challenges of hallucination but also fast response performance success that can really reduce OPEX costs for small scale enterprise users.

Experimentation Accelerator: Interpretable Insights and Creative Recommendations for A/B Testing with Content-Aware ranking

Modern online experimentation faces two bottlenecks: scarce traffic forces tough choices on which variants to test, and post-hoc insight extraction is manual, inconsistent, and often content-agnostic. Meanwhile, organizations underuse historical A/B results and rich content embeddings that could guide prioritization and creative iteration. We present a unified framework to (i) prioritize which variants to test, (ii) explain why winners win, and (iii) surface targeted opportunities for new, higher-potential variants. Leveraging treatment embeddings and historical outcomes, we train a CTR ranking model with fixed effects for contextual shifts that scores candidates while balancing value and content diversity. For better interpretability and understanding, we project treatments onto curated semantic marketing attributes and re-express the ranker in this space via a sign-consistent, sparse constrained Lasso, yielding per-attribute coefficients and signed contributions for visual explanations, top-k drivers, and natural-language insights. We then compute an opportunity index combining attribute importance (from the ranker) with under-expression in the current experiment to flag missing, high-impact attributes. Finally, LLMs translate ranked opportunities into concrete creative suggestions and estimate both learning and conversion potential, enabling faster, more informative, and more efficient test cycles. These components have been built into a real Adobe product, called \textit{Experimentation Accelerator}, to provide AI-based insights and opportunities to scale experimentation for customers. We provide an evaluation of the performance of the proposed framework on some real-world experiments by Adobe business customers that validate the high quality of the generation pipeline.

DMESR: Dual-view MLLM-based Enhancing Framework for Multimodal Sequential Recommendation

Sequential Recommender Systems (SRS) aim to predict users' next interaction based on their historical behaviors, while still facing the challenge of data sparsity. With the rapid advancement of Multimodal Large Language Models (MLLMs), leveraging their multimodal understanding capabilities to enrich item semantic representation has emerged as an effective enhancement strategy for SRS. However, existing MLLM-enhanced recommendation methods still suffer from two key limitations. First, they struggle to effectively align multimodal representations, leading to suboptimal utilization of semantic information across modalities. Second, they often overly rely on MLLM-generated content while overlooking the fine-grained semantic cues contained in the original textual data of items. To address these issues, we propose a Dual-view MLLM-based Enhancing framework for multimodal Sequential Recommendation (DMESR). For the misalignment issue, we employ a contrastive learning mechanism to align the cross-modal semantic representations generated by MLLMs. For the loss of fine-grained semantics, we introduce a cross-attention fusion module that integrates the coarse-grained semantic knowledge obtained from MLLMs with the fine-grained original textual semantics. Finally, these two fused representations can be seamlessly integrated into the downstream sequential recommendation models. Extensive experiments conducted on three real-world datasets and three popular sequential recommendation architectures demonstrate the superior effectiveness and generalizability of our proposed approach.