Trustworthy Recommendation in the Era of Large Language Models: Opportunities and Challenges

The field of recommender systems (RS) is currently undergoing two profound paradigm shifts. From the perspective of objectives, the goal has shifted beyond mere recommendation accuracy to comprehensive trustworthiness, encompassing multiple dimensions such as robustness, fairness, and privacy preservation. From a technical perspective, Large Language Models (LLMs) have been extensively integrated into RS, reshaping the foundations of recommendation through richer semantic understanding, stronger intent reasoning, and more flexible user interactions. The convergence of these two shifts prompts a timely and pivotal question: how does the integration of LLMs reshape the landscape of trustworthy recommendation? In this work, we present a systematic review of trustworthy LLM-empowered recommendation. By comprehensively analyzing over 200 recent studies, we reveal that the introduction of LLMs acts as a double-edged sword. While their advanced mechanisms and user-friendly interfaces offer unprecedented opportunities to enhance trustworthiness, they simultaneously introduce new risks, such as novel forms of bias and hallucination-induced issues. To characterize this dual impact, we systematically identify 13 opportunities and 18 challenges across six fundamental dimensions of trustworthiness, and accordingly organize the existing literature into a novel taxonomy. We also provide a comprehensive review of commonly used datasets and evaluation metrics to facilitate empirical validation. Finally, we identify critical open challenges and outline future directions, hoping to inspire future research on this emerging topic.

SimInsert: Seamless Video Object Insertion via Regional Sparse Attention Fusion

Video object insertion requires ensuring spatio-temporal coherence and interactive realism, extending far beyond simple content placement. However, current approaches are often hindered by a reliance on explicit motion engineering or resource-intensive retraining, restricting their flexibility and generalization. To bridge this gap, we present \textit{SimInsert}, a training-free paradigm that efficiently decouples the task into intuitive single-frame editing and semantic motion description. By harnessing the robust generative priors of image-to-video diffusion models, SimInsert propagates edits temporally, strictly preserving background invariance while enabling plausible, text-driven interactions between the inserted object and the dynamic environment. Our approach hinges on non-invasive guidance mechanisms that enforce structural consistency, facilitate seamless boundary fusion, and counteract the fidelity drift that typically accumulates during the denoising trajectory. Extensive quantitative experiments validate our efficacy: SimInsert surpasses state-of-the-art methods with an 18.8\% gain in PSNR, 20.1\% in SSIM, and a 44.1\% decrease in LPIPS, offering a streamlined solution for high-fidelity video editing.

Towards Sample-Efficient and Stable Reinforcement Learning for LLM-based Recommendation

While Long Chain-of-Thought (Long CoT) reasoning has shown promise in Large Language Models (LLMs), its adoption for enhancing recommendation quality is growing rapidly. In this work, we critically examine this trend and argue that Long CoT is inherently ill-suited for the sequential recommendation domain. We attribute this misalignment to two primary factors: excessive inference latency and the lack of explicit cognitive reasoning patterns in user behavioral data. Driven by these observations, we propose pivoting away from the CoT structure to directly leverage its underlying mechanism: Reinforcement Learning (RL), to explore the item space. However, applying RL directly faces significant obstacles, notably low sample efficiency-where most actions fail to provide learning signals-and training instability. To overcome these limitations, we propose RISER, a novel Reinforced Item Space Exploration framework for Recommendation. RISER is designed to transform non-learnable trajectories into effective pairwise preference data for optimization. Furthermore, it incorporates specific strategies to ensure stability, including the prevention of redundant rollouts and the constraint of token-level update magnitudes. Extensive experiments on three real-world datasets show that RISER significantly outperforms competitive baselines, establishing a robust paradigm for RL-enhanced LLM recommendation. Our code will be available at https://anonymous.4open.science/r/RISER/.

FreeControl: Efficient, Training-Free Structural Control via One-Step Attention Extraction

Controlling the spatial and semantic structure of diffusion-generated images remains a challenge. Existing methods like ControlNet rely on handcrafted condition maps and retraining, limiting flexibility and generalization. Inversion-based approaches offer stronger alignment but incur high inference cost due to dual-path denoising. We present FreeControl, a training-free framework for semantic structural control in diffusion models. Unlike prior methods that extract attention across multiple timesteps, FreeControl performs one-step attention extraction from a single, optimally chosen key timestep and reuses it throughout denoising. This enables efficient structural guidance without inversion or retraining. To further improve quality and stability, we introduce Latent-Condition Decoupling (LCD): a principled separation of the key timestep and the noised latent used in attention extraction. LCD provides finer control over attention quality and eliminates structural artifacts. FreeControl also supports compositional control via reference images assembled from multiple sources - enabling intuitive scene layout design and stronger prompt alignment. FreeControl introduces a new paradigm for test-time control, enabling structurally and semantically aligned, visually coherent generation directly from raw images, with the flexibility for intuitive compositional design and compatibility with modern diffusion models at approximately 5 percent additional cost.

Boosting Parameter Efficiency in LLM-Based Recommendation through Sophisticated Pruning

LLM-based recommender systems have made significant progress; however, the deployment cost associated with the large parameter volume of LLMs still hinders their real-world applications. This work explores parameter pruning to improve parameter efficiency while maintaining recommendation quality, thereby enabling easier deployment. Unlike existing approaches that focus primarily on inter-layer redundancy, we uncover intra-layer redundancy within components such as self-attention and MLP modules. Building on this analysis, we propose a more fine-grained pruning approach that integrates both intra-layer and layer-wise pruning. Specifically, we introduce a three-stage pruning strategy that progressively prunes parameters at different levels and parts of the model, moving from intra-layer to layer-wise pruning, or from width to depth. Each stage also includes a performance restoration step using distillation techniques, helping to strike a balance between performance and parameter efficiency. Empirical results demonstrate the effectiveness of our approach: across three datasets, our models achieve an average of 88% of the original model's performance while pruning more than 95% of the non-embedding parameters. This underscores the potential of our method to significantly reduce resource requirements without greatly compromising recommendation quality. Our code will be available at: https://github.com/zheng-sl/PruneRec

Leveraging Memory Retrieval to Enhance LLM-based Generative Recommendation

Leveraging Large Language Models (LLMs) to harness user-item interaction histories for item generation has emerged as a promising paradigm in generative recommendation. However, the limited context window of LLMs often restricts them to focusing on recent user interactions only, leading to the neglect of long-term interests involved in the longer histories. To address this challenge, we propose a novel Automatic Memory-Retrieval framework (AutoMR), which is capable of storing long-term interests in the memory and extracting relevant information from it for next-item generation within LLMs. Extensive experimental results on two real-world datasets demonstrate the effectiveness of our proposed AutoMR framework in utilizing long-term interests for generative recommendation.

Real-Time Personalization for LLM-based Recommendation with Customized In-Context Learning

Frequently updating Large Language Model (LLM)-based recommender systems to adapt to new user interests -- as done for traditional ones -- is impractical due to high training costs, even with acceleration methods. This work explores adapting to dynamic user interests without any model updates by leveraging In-Context Learning (ICL), which allows LLMs to learn new tasks from few-shot examples provided in the input. Using new-interest examples as the ICL few-shot examples, LLMs may learn real-time interest directly, avoiding the need for model updates. However, existing LLM-based recommenders often lose the in-context learning ability during recommendation tuning, while the original LLM's in-context learning lacks recommendation-specific focus. To address this, we propose RecICL, which customizes recommendation-specific in-context learning for real-time recommendations. RecICL organizes training examples in an in-context learning format, ensuring that in-context learning ability is preserved and aligned with the recommendation task during tuning. Extensive experiments demonstrate RecICL's effectiveness in delivering real-time recommendations without requiring model updates. Our code is available at https://github.com/ym689/rec_icl.

Causality-Enhanced Behavior Sequence Modeling in LLMs for Personalized Recommendation

Recent advancements in recommender systems have focused on leveraging Large Language Models (LLMs) to improve user preference modeling, yielding promising outcomes. However, current LLM-based approaches struggle to fully leverage user behavior sequences, resulting in suboptimal preference modeling for personalized recommendations. In this study, we propose a novel Counterfactual Fine-Tuning (CFT) method to address this issue by explicitly emphasizing the role of behavior sequences when generating recommendations. Specifically, we employ counterfactual reasoning to identify the causal effects of behavior sequences on model output and introduce a task that directly fits the ground-truth labels based on these effects, achieving the goal of explicit emphasis. Additionally, we develop a token-level weighting mechanism to adjust the emphasis strength for different item tokens, reflecting the diminishing influence of behavior sequences from earlier to later tokens during predicting an item. Extensive experiments on real-world datasets demonstrate that CFT effectively improves behavior sequence modeling. Our codes are available at https://github.com/itsmeyjt/CFT.

FLOW: A Feedback LOop FrameWork for Simultaneously Enhancing Recommendation and User Agents

Agents powered by large language models have shown remarkable reasoning and execution capabilities, attracting researchers to explore their potential in the recommendation domain. Previous studies have primarily focused on enhancing the capabilities of either recommendation agents or user agents independently, but have not considered the interaction and collaboration between recommendation agents and user agents. To address this gap, we propose a novel framework named FLOW, which achieves collaboration between the recommendation agent and the user agent by introducing a feedback loop. Specifically, the recommendation agent refines its understanding of the user's preferences by analyzing the user agent's feedback on previously suggested items, while the user agent leverages suggested items to uncover deeper insights into the user's latent interests. This iterative refinement process enhances the reasoning capabilities of both the recommendation agent and the user agent, enabling more precise recommendations and a more accurate simulation of user behavior. To demonstrate the effectiveness of the feedback loop, we evaluate both recommendation performance and user simulation performance on three widely used recommendation domain datasets. The experimental results indicate that the feedback loop can simultaneously improve the performance of both the recommendation and user agents.

Debias Can be Unreliable: Mitigating Bias Issue in Evaluating Debiasing Recommendation

Recent work has improved recommendation models remarkably by equipping them with debiasing methods. Due to the unavailability of fully-exposed datasets, most existing approaches resort to randomly-exposed datasets as a proxy for evaluating debiased models, employing traditional evaluation scheme to represent the recommendation performance. However, in this study, we reveal that traditional evaluation scheme is not suitable for randomly-exposed datasets, leading to inconsistency between the Recall performance obtained using randomly-exposed datasets and that obtained using fully-exposed datasets. Such inconsistency indicates the potential unreliability of experiment conclusions on previous debiasing techniques and calls for unbiased Recall evaluation using randomly-exposed datasets. To bridge the gap, we propose the Unbiased Recall Evaluation (URE) scheme, which adjusts the utilization of randomly-exposed datasets to unbiasedly estimate the true Recall performance on fully-exposed datasets. We provide theoretical evidence to demonstrate the rationality of URE and perform extensive experiments on real-world datasets to validate its soundness.