Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads

Video-based ads are a vital medium for brands to engage consumers, with social media platforms leveraging user data to optimize ad delivery and boost engagement. A crucial but under-explored aspect is the 'hooking period', the first three seconds that capture viewer attention and influence engagement metrics. Analyzing this brief window is challenging due to the multimodal nature of video content, which blends visual, auditory, and textual elements. Traditional methods often miss the nuanced interplay of these components, requiring advanced frameworks for thorough evaluation. This study presents a framework using transformer-based multimodal large language models (MLLMs) to analyze the hooking period of video ads. It tests two frame sampling strategies, uniform random sampling and key frame selection, to ensure balanced and representative acoustic feature extraction, capturing the full range of design elements. The hooking video is processed by state-of-the-art MLLMs to generate descriptive analyses of the ad's initial impact, which are distilled into coherent topics using BERTopic for high-level abstraction. The framework also integrates features such as audio attributes and aggregated ad targeting information, enriching the feature set for further analysis. Empirical validation on large-scale real-world data from social media platforms demonstrates the efficacy of our framework, revealing correlations between hooking period features and key performance metrics like conversion per investment. The results highlight the practical applicability and predictive power of the approach, offering valuable insights for optimizing video ad strategies. This study advances video ad analysis by providing a scalable methodology for understanding and enhancing the initial moments of video advertisements.

DeepVision-103K: A Visually Diverse, Broad-Coverage, and Verifiable Mathematical Dataset for Multimodal Reasoning

Reinforcement Learning with Verifiable Rewards (RLVR) has been shown effective in enhancing the visual reflection and reasoning capabilities of Large Multimodal Models (LMMs). However, existing datasets are predominantly derived from either small-scale manual construction or recombination of prior resources, which limits data diversity and coverage, thereby constraining further gains in model performance. To this end, we introduce \textbf{DeepVision-103K}, a comprehensive dataset for RLVR training that covers diverse K12 mathematical topics, extensive knowledge points, and rich visual elements. Models trained on DeepVision achieve strong performance on multimodal mathematical benchmarks, and generalize effectively to general multimodal reasoning tasks. Further analysis reveals enhanced visual perception, reflection and reasoning capabilities in trained models, validating DeepVision's effectiveness for advancing multimodal reasoning. Data: \href{https://huggingface.co/datasets/skylenage/DeepVision-103K}{this url}.

Crowdsourcing Piedmontese to Test LLMs on Non-Standard Orthography

We present a crowdsourced dataset for Piedmontese, an endangered Romance language of northwestern Italy. The dataset comprises 145 Italian-Piedmontese parallel sentences derived from Flores+, with translations produced by speakers writing in their natural orthographic style rather than adhering to standardized conventions, along with manual word alignment. We use this resource to benchmark several large language models on tokenization parity, topic classification, and machine translation. Our analysis reveals that Piedmontese incurs a tokenization penalty relative to higher-resource Romance languages, yet LLMs achieve classification performance approaching that of Italian, French, and English. Machine translation results are asymmetric: models translate adequately from Piedmontese into high-resource languages, but generation into Piedmontese remains challenging. The dataset and code are publicly released.

X-MAP: eXplainable Misclassification Analysis and Profiling for Spam and Phishing Detection

Misclassifications in spam and phishing detection are very harmful, as false negatives expose users to attacks while false positives degrade trust. Existing uncertainty-based detectors can flag potential errors, but possibly be deceived and offer limited interpretability. This paper presents X-MAP, an eXplainable Misclassification Analysis and Profilling framework that reveals topic-level semantic patterns behind model failures. X-MAP combines SHAP-based feature attributions with non-negative matrix factorization to build interpretable topic profiles for reliably classified spam/phishing and legitimate messages, and measures each message's deviation from these profiles using Jensen-Shannon divergence. Experiments on SMS and phishing datasets show that misclassified messages exhibit at least two times larger divergence than correctly classified ones. As a detector, X-MAP achieves up to 0.98 AUROC and lowers the false-rejection rate at 95% TRR to 0.089 on positive predictions. When used as a repair layer on base detectors, it recovers up to 97% of falsely rejected correct predictions with moderate leakage. These results demonstrate X-MAP's effectiveness and interpretability for improving spam and phishing detection.

Analytical Derivation of Quantization Error in Threshold Level Quantizers Using Bipolar PFM

Uniform quantization is a topic that has been extensively studied. However and although an analytical description of quantization noise has been proposed, most descriptions of the spectral properties of quantization error resort to statistical descriptions. In this paper, we show how the spectrum of a quantized signal can be expressed using pulse frequency modulation. We first establish the equivalence of a uniform quantizer with a system based on the bipolar pulse frequency modulation and we define afterwards the Fourier transform of the quantized signal using pulse frequency modulation properties. This model brings a more intuitive understanding of the spectral structure of quantization noise and complements prior research in the topic. The results of the paper can be directly applied to level crossing ADCs with zero-order-hold interpolators, giving an accurate estimation of their performance.

Don't Shoot The Breeze: Topic Continuity Model Using Nonlinear Naive Bayes With Attention

Utilizing Large Language Models (LLM) as chatbots in diverse business scenarios often presents the challenge of maintaining topic continuity. Abrupt shifts in topics can lead to poor user experiences and inefficient utilization of computational resources. In this paper, we present a topic continuity model aimed at assessing whether a response aligns with the initial conversation topic. Our model is built upon the expansion of the corresponding natural language understanding (NLU) model into quantifiable terms using a Naive Bayes approach. Subsequently, we have introduced an attention mechanism and logarithmic nonlinearity to enhance its capability to capture topic continuity. This approach allows us to convert the NLU model into an interpretable analytical formula. In contrast to many NLU models constrained by token limits, our proposed model can seamlessly handle conversations of any length with linear time complexity. Furthermore, the attention mechanism significantly improves the model's ability to identify topic continuity in complex conversations. According to our experiments, our model consistently outperforms traditional methods, particularly in handling lengthy and intricate conversations. This unique capability offers us an opportunity to ensure the responsible and interpretable use of LLMs.

Web-Scale Multimodal Summarization using CLIP-Based Semantic Alignment

We introduce Web-Scale Multimodal Summarization, a lightweight framework for generating summaries by combining retrieved text and image data from web sources. Given a user-defined topic, the system performs parallel web, news, and image searches. Retrieved images are ranked using a fine-tuned CLIP model to measure semantic alignment with topic and text. Optional BLIP captioning enables image-only summaries for stronger multimodal coherence.The pipeline supports features such as adjustable fetch limits, semantic filtering, summary styling, and downloading structured outputs. We expose the system via a Gradio-based API with controllable parameters and preconfigured presets.Evaluation on 500 image-caption pairs with 20:1 contrastive negatives yields a ROC-AUC of 0.9270, an F1-score of 0.6504, and an accuracy of 96.99%, demonstrating strong multimodal alignment. This work provides a configurable, deployable tool for web-scale summarization that integrates language, retrieval, and vision models in a user-extensible pipeline.

PedaCo-Gen: Scaffolding Pedagogical Agency in Human-AI Collaborative Video Authoring

While advancements in Text-to-Video (T2V) generative AI offer a promising path toward democratizing content creation, current models are often optimized for visual fidelity rather than instructional efficacy. This study introduces PedaCo-Gen, a pedagogically-informed human-AI collaborative video generating system for authoring instructional videos based on Mayer's Cognitive Theory of Multimedia Learning (CTML). Moving away from traditional "one-shot" generation, PedaCo-Gen introduces an Intermediate Representation (IR) phase, enabling educators to interactively review and refine video blueprints-comprising scripts and visual descriptions-with an AI reviewer. Our study with 23 education experts demonstrates that PedaCo-Gen significantly enhances video quality across various topics and CTML principles compared to baselines. Participants perceived the AI-driven guidance not merely as a set of instructions but as a metacognitive scaffold that augmented their instructional design expertise, reporting high production efficiency (M=4.26) and guide validity (M=4.04). These findings highlight the importance of reclaiming pedagogical agency through principled co-creation, providing a foundation for future AI authoring tools that harmonize generative power with human professional expertise.

Discovering Semantic Latent Structures in Psychological Scales: A Response-Free Pathway to Efficient Simplification

Psychological scale refinement traditionally relies on response-based methods such as factor analysis, item response theory, and network psychometrics to optimize item composition. Although rigorous, these approaches require large samples and may be constrained by data availability and cross-cultural comparability. Recent advances in natural language processing suggest that the semantic structure of questionnaire items may encode latent construct organization, offering a complementary response-free perspective. We introduce a topic-modeling framework that operationalizes semantic latent structure for scale simplification. Items are encoded using contextual sentence embeddings and grouped via density-based clustering to discover latent semantic factors without predefining their number. Class-based term weighting derives interpretable topic representations that approximate constructs and enable merging of semantically adjacent clusters. Representative items are selected using membership criteria within an integrated reduction pipeline. We benchmarked the framework across DASS, IPIP, and EPOCH, evaluating structural recovery, internal consistency, factor congruence, correlation preservation, and reduction efficiency. The proposed method recovered coherent factor-like groupings aligned with established constructs. Selected items reduced scale length by 60.5% on average while maintaining psychometric adequacy. Simplified scales showed high concordance with original factor structures and preserved inter-factor correlations, indicating that semantic latent organization provides a response-free approximation of measurement structure. Our framework formalizes semantic structure as an inspectable front-end for scale construction and reduction. To facilitate adoption, we provide a visualization-supported tool enabling one-click semantic analysis and structured simplification.

A Long-term Value Prediction Framework In Video Ranking

Accurately modeling long-term value (LTV) at the ranking stage of short-video recommendation remains challenging. While delayed feedback and extended engagement have been explored, fine-grained attribution and robust position normalization at billion-scale are still underdeveloped. We propose a practical ranking-stage LTV framework addressing three challenges: position bias, attribution ambiguity, and temporal limitations. (1) Position bias: We introduce a Position-aware Debias Quantile (PDQ) module that normalizes engagement via quantile-based distributions, enabling position-robust LTV estimation without architectural changes. (2) Attribution ambiguity: We propose a multi-dimensional attribution module that learns continuous attribution strengths across contextual, behavioral, and content signals, replacing static rules to capture nuanced inter-video influence. A customized hybrid loss with explicit noise filtering improves causal clarity. (3) Temporal limitations: We present a cross-temporal author modeling module that builds censoring-aware, day-level LTV targets to capture creator-driven re-engagement over longer horizons; the design is extensible to other dimensions (e.g., topics, styles). Offline studies and online A/B tests show significant improvements in LTV metrics and stable trade-offs with short-term objectives. Implemented as task augmentation within an existing ranking model, the framework supports efficient training and serving, and has been deployed at billion-scale in Taobao's production system, delivering sustained engagement gains while remaining compatible with industrial constraints.