SORT: A Systematically Optimized Ranking Transformer for Industrial-scale Recommenders

While Transformers have achieved remarkable success in LLMs through superior scalability, their application in industrial-scale ranking models remains nascent, hindered by the challenges of high feature sparsity and low label density. In this paper, we propose SORT (Systematically Optimized Ranking Transformer), a scalable model designed to bridge the gap between Transformers and industrial-scale ranking models. We address the high feature sparsity and low label density challenges through a series of optimizations, including request-centric sample organization, local attention, query pruning and generative pre-training. Furthermore, we introduce a suite of refinements to the tokenization, multi-head attention (MHA), and feed-forward network (FFN) modules, which collectively stabilize the training process and enlarge the model capacity. To maximize hardware efficiency, we optimize our training system to elevate the model FLOPs utilization (MFU) to 22%. Extensive experiments demonstrate that SORT outperforms strong baselines and exhibits excellent scalability across data size, model size and sequence length, while remaining flexible at integrating diverse features. Finally, online A/B testing in large-scale e-commerce scenarios confirms that SORT achieves significant gains in key business metrics, including orders (+6.35%), buyers (+5.97%) and GMV (+5.47%), while simultaneously halving latency (-44.67%) and doubling throughput (+121.33%).

CAMMSR: Category-Guided Attentive Mixture of Experts for Multimodal Sequential Recommendation

The explosion of multimedia data in information-rich environments has intensified the challenges of personalized content discovery, positioning recommendation systems as an essential form of passive data management. Multimodal sequential recommendation, which leverages diverse item information such as text and images, has shown great promise in enriching item representations and deepening the understanding of user interests. However, most existing models rely on heuristic fusion strategies that fail to capture the dynamic and context-sensitive nature of user-modal interactions. In real-world scenarios, user preferences for modalities vary not only across individuals but also within the same user across different items or categories. Moreover, the synergistic effects between modalities-where combined signals trigger user interest in ways isolated modalities cannot-remain largely underexplored. To this end, we propose CAMMSR, a Category-guided Attentive Mixture of Experts model for Multimodal Sequential Recommendation. At its core, CAMMSR introduces a category-guided attentive mixture of experts (CAMoE) module, which learns specialized item representations from multiple perspectives and explicitly models inter-modal synergies. This component dynamically allocates modality weights guided by an auxiliary category prediction task, enabling adaptive fusion of multimodal signals. Additionally, we design a modality swap contrastive learning task to enhance cross-modal representation alignment through sequence-level augmentation. Extensive experiments on four public datasets demonstrate that CAMMSR consistently outperforms state-of-the-art baselines, validating its effectiveness in achieving adaptive, synergistic, and user-centric multimodal sequential recommendation.

Fine-grained Image Aesthetic Assessment: Learning Discriminative Scores from Relative Ranks

Image aesthetic assessment (IAA) has extensive applications in content creation, album management, and recommendation systems, etc. In such applications, it is commonly needed to pick out the most aesthetically pleasing image from a series of images with subtle aesthetic variations, a topic we refer to as fine-grained IAA. Unfortunately, state-of-the-art IAA models are typically designed for coarse-grained evaluation, where images with notable aesthetic differences are evaluated independently on an absolute scale. These models are inherently limited in discriminating fine-grained aesthetic differences. To address the dilemma, we contribute FGAesthetics, a fine-grained IAA database with 32,217 images organized into 10,028 series, which are sourced from diverse categories including Natural, AIGC, and Cropping. Annotations are collected via pairwise comparisons within each series. We also devise Series Refinement and Rank Calibration to ensure the reliability of data and labels. Based on FGAesthetics, we further propose FGAesQ, a novel IAA framework that learns discriminative aesthetic scores from relative ranks through Difference-preserved Tokenization (DiffToken), Comparative Text-assisted Alignment (CTAlign), and Rank-aware Regression (RankReg). FGAesQ enables accurate aesthetic assessment in fine-grained scenarios while still maintains competitive performance in coarse-grained evaluation. Extensive experiments and comparisons demonstrate the superiority of the proposed method.

Turning Trust to Transactions: Tracking Affiliate Marketing and FTC Compliance in YouTube's Influencer Economy

YouTube has evolved into a powerful platform that where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships. Although regulatory agencies like the US Federal Trade Commission (FTC) have issued guidelines to address these issues, non-compliance and consumer harm persist, and the extent of these problems remains unclear. In this paper, we introduce tools, developed with insights from recent advances in Web measurement and NLP research, to examine the state of the affiliate marketing ecosystem on YouTube. We apply these tools to a 10-year dataset of 2 million videos from nearly 540,000 creators, analyzing the prevalence of affiliate marketing on YouTube and the rates of non-compliant behavior. Our findings reveal that affiliate links are widespread, yet dis- closure compliance remains low, with most videos failing to meet FTC standards. Furthermore, we analyze the effects of different stakeholders in improving disclosure behavior. Our study suggests that the platform is highly associated with improved compliance through standardized disclosure features. We recommend that regulators and affiliate partners collaborate with platforms to enhance transparency, accountability, and trust in the influencer economy.

Fairness Begins with State: Purifying Latent Preferences for Hierarchical Reinforcement Learning in Interactive Recommendation

Interactive recommender systems (IRS) are increasingly optimized with Reinforcement Learning (RL) to capture the sequential nature of user-system dynamics. However, existing fairness-aware methods often suffer from a fundamental oversight: they assume the observed user state is a faithful representation of true preferences. In reality, implicit feedback is contaminated by popularity-driven noise and exposure bias, creating a distorted state that misleads the RL agent. We argue that the persistent conflict between accuracy and fairness is not merely a reward-shaping issue, but a state estimation failure. In this work, we propose \textbf{DSRM-HRL}, a framework that reformulates fairness-aware recommendation as a latent state purification problem followed by decoupled hierarchical decision-making. We introduce a Denoising State Representation Module (DSRM) based on diffusion models to recover the low-entropy latent preference manifold from high-entropy, noisy interaction histories. Built upon this purified state, a Hierarchical Reinforcement Learning (HRL) agent is employed to decouple conflicting objectives: a high-level policy regulates long-term fairness trajectories, while a low-level policy optimizes short-term engagement under these dynamic constraints. Extensive experiments on high-fidelity simulators (KuaiRec, KuaiRand) demonstrate that DSRM-HRL effectively breaks the "rich-get-richer" feedback loop, achieving a superior Pareto frontier between recommendation utility and exposure equity.

AgentSelect: Benchmark for Narrative Query-to-Agent Recommendation

LLM agents are rapidly becoming the practical interface for task automation, yet the ecosystem lacks a principled way to choose among an exploding space of deployable configurations. Existing LLM leaderboards and tool/agent benchmarks evaluate components in isolation and remain fragmented across tasks, metrics, and candidate pools, leaving a critical research gap: there is little query-conditioned supervision for learning to recommend end-to-end agent configurations that couple a backbone model with a toolkit. We address this gap with AgentSelect, a benchmark that reframes agent selection as narrative query-to-agent recommendation over capability profiles and systematically converts heterogeneous evaluation artifacts into unified, positive-only interaction data. AgentSelectcomprises 111,179 queries, 107,721 deployable agents, and 251,103 interaction records aggregated from 40+ sources, spanning LLM-only, toolkit-only, and compositional agents. Our analyses reveal a regime shift from dense head reuse to long-tail, near one-off supervision, where popularity-based CF/GNN methods become fragile and content-aware capability matching is essential. We further show that Part~III synthesized compositional interactions are learnable, induce capability-sensitive behavior under controlled counterfactual edits, and improve coverage over realistic compositions; models trained on AgentSelect also transfer to a public agent marketplace (MuleRun), yielding consistent gains on an unseen catalog. Overall, AgentSelect provides the first unified data and evaluation infrastructure for agent recommendation, which establishes a reproducible foundation to study and accelerate the emerging agent ecosystem.

Not All Candidates are Created Equal: A Heterogeneity-Aware Approach to Pre-ranking in Recommender Systems

Most large-scale recommender systems follow a multi-stage cascade of retrieval, pre-ranking, ranking, and re-ranking. A key challenge at the pre-ranking stage arises from the heterogeneity of training instances sampled from coarse-grained retrieval results, fine-grained ranking signals, and exposure feedback. Our analysis reveals that prevailing pre-ranking methods, which indiscriminately mix heterogeneous samples, suffer from gradient conflicts: hard samples dominate training while easy ones remain underutilized, leading to suboptimal performance. We further show that the common practice of uniformly scaling model complexity across all samples is inefficient, as it overspends computation on easy cases and slows training without proportional gains. To address these limitations, this paper presents Heterogeneity-Aware Adaptive Pre-ranking (HAP), a unified framework that mitigates gradient conflicts through conflict-sensitive sampling coupled with tailored loss design, while adaptively allocating computational budgets across candidates. Specifically, HAP disentangles easy and hard samples, directing each subset along dedicated optimization paths. Building on this separation, it first applies lightweight models to all candidates for efficient coverage, and further engages stronger models on the hard ones, maintaining accuracy while reducing cost. This approach not only improves pre-ranking effectiveness but also provides a practical perspective on scaling strategies in industrial recommender systems. HAP has been deployed in the Toutiao production system for 9 months, yielding up to 0.4% improvement in user app usage duration and 0.05% in active days, without additional computational cost. We also release a large-scale industrial hybrid-sample dataset to enable the systematic study of source-driven candidate heterogeneity in pre-ranking.

PinCLIP: Large-scale Foundational Multimodal Representation at Pinterest

While multi-modal Visual Language Models (VLMs) have demonstrated significant success across various domains, the integration of VLMs into recommendation and retrieval systems remains a challenge, due to issues like training objective discrepancies and serving efficiency bottlenecks. This paper introduces PinCLIP, a large-scale visual representation learning approach developed to enhance retrieval and ranking models at Pinterest by leveraging VLMs to learn image-text alignment. We propose a novel hybrid Vision Transformer architecture that utilizes a VLM backbone and a hybrid fusion mechanism to capture multi-modality content representation at varying granularities. Beyond standard image-to-text alignment objectives, we introduce a neighbor alignment objective to model the cross-fusion of multi-modal representations within the Pinterest Pin-Board graph. Offline evaluations show that PinCLIP outperforms state-of-the-art baselines, such as Qwen, by 20% in multi-modal retrieval tasks. Online A/B testing demonstrates significant business impact, including substantial engagement gains across all major surfaces in Pinterest. Notably, PinCLIP significantly addresses the "cold-start" problem, enhancing fresh content distribution with a 15% Repin increase in organic content and 8.7% higher click for new Ads.

Proactive Guiding Strategy for Item-side Fairness in Interactive Recommendation

Item-side fairness is crucial for ensuring the fair exposure of long-tail items in interactive recommender systems. Existing approaches promote the exposure of long-tail items by directly incorporating them into recommended results. This causes misalignment between user preferences and the recommended long-tail items, which hinders long-term user engagement and reduces the effectiveness of recommendations. We aim for a proactive fairness-guiding strategy, which actively guides user preferences toward long-tail items while preserving user satisfaction during the interactive recommendation process. To this end, we propose HRL4PFG, an interactive recommendation framework that leverages hierarchical reinforcement learning to guide user preferences toward long-tail items progressively. HRL4PFG operates through a macro-level process that generates fairness-guided targets based on multi-step feedback, and a micro-level process that fine-tunes recommendations in real time according to both these targets and evolving user preferences. Extensive experiments show that HRL4PFG improves cumulative interaction rewards and maximum user interaction length by a larger margin when compared with state-of-the-art methods in interactive recommendation environments.

S2CDR: Smoothing-Sharpening Process Model for Cross-Domain Recommendation

User cold-start problem is a long-standing challenge in recommendation systems. Fortunately, cross-domain recommendation (CDR) has emerged as a highly effective remedy for the user cold-start challenge, with recently developed diffusion models (DMs) demonstrating exceptional performance. However, these DMs-based CDR methods focus on dealing with user-item interactions, overlooking correlations between items across the source and target domains. Meanwhile, the Gaussian noise added in the forward process of diffusion models would hurt user's personalized preference, leading to the difficulty in transferring user preference across domains. To this end, we propose a novel paradigm of Smoothing-Sharpening Process Model for CDR to cold-start users, termed as S2CDR which features a corruption-recovery architecture and is solved with respect to ordinary differential equations (ODEs). Specifically, the smoothing process gradually corrupts the original user-item/item-item interaction matrices derived from both domains into smoothed preference signals in a noise-free manner, and the sharpening process iteratively sharpens the preference signals to recover the unknown interactions for cold-start users. Wherein, for the smoothing process, we introduce the heat equation on the item-item similarity graph to better capture the correlations between items across domains, and further build the tailor-designed low-pass filter to filter out the high-frequency noise information for capturing user's intrinsic preference, in accordance with the graph signal processing (GSP) theory. Extensive experiments on three real-world CDR scenarios confirm that our S2CDR significantly outperforms previous SOTA methods in a training-free manner.