Frozen LVLMs for Micro-Video Recommendation: A Systematic Study of Feature Extraction and Fusion

Frozen Large Video Language Models (LVLMs) are increasingly employed in micro-video recommendation due to their strong multimodal understanding. However, their integration lacks systematic empirical evaluation: practitioners typically deploy LVLMs as fixed black-box feature extractors without systematically comparing alternative representation strategies. To address this gap, we present the first systematic empirical study along two key design dimensions: (i) integration strategies with ID embeddings, specifically replacement versus fusion, and (ii) feature extraction paradigms, comparing LVLM-generated captions with intermediate decoder hidden states. Extensive experiments on representative LVLMs reveal three key principles: (1) intermediate hidden states consistently outperform caption-based representations, as natural-language summarization inevitably discards fine-grained visual semantics crucial for recommendation; (2) ID embeddings capture irreplaceable collaborative signals, rendering fusion strictly superior to replacement; and (3) the effectiveness of intermediate decoder features varies significantly across layers. Guided by these insights, we propose the Dual Feature Fusion (DFF) Framework, a lightweight and plug-and-play approach that adaptively fuses multi-layer representations from frozen LVLMs with item ID embeddings. DFF achieves state-of-the-art performance on two real-world micro-video recommendation benchmarks, consistently outperforming strong baselines and providing a principled approach to integrating off-the-shelf large vision-language models into micro-video recommender systems.

CEMG: Collaborative-Enhanced Multimodal Generative Recommendation

Generative recommendation models often struggle with two key challenges: (1) the superficial integration of collaborative signals, and (2) the decoupled fusion of multimodal features. These limitations hinder the creation of a truly holistic item representation. To overcome this, we propose CEMG, a novel Collaborative-Enhaned Multimodal Generative Recommendation framework. Our approach features a Multimodal Fusion Layer that dynamically integrates visual and textual features under the guidance of collaborative signals. Subsequently, a Unified Modality Tokenization stage employs a Residual Quantization VAE (RQ-VAE) to convert this fused representation into discrete semantic codes. Finally, in the End-to-End Generative Recommendation stage, a large language model is fine-tuned to autoregressively generate these item codes. Extensive experiments demonstrate that CEMG significantly outperforms state-of-the-art baselines.

Selective LLM-Guided Regularization for Enhancing Recommendation Models

Large language models provide rich semantic priors and strong reasoning capabilities, making them promising auxiliary signals for recommendation. However, prevailing approaches either deploy LLMs as standalone recommender or apply global knowledge distillation, both of which suffer from inherent drawbacks. Standalone LLM recommender are costly, biased, and unreliable across large regions of the user item space, while global distillation forces the downstream model to imitate LLM predictions even when such guidance is inaccurate. Meanwhile, recent studies show that LLMs excel particularly in re-ranking and challenging scenarios, rather than uniformly across all contexts.We introduce Selective LLM Guided Regularization, a model-agnostic and computation efficient framework that activates LLM based pairwise ranking supervision only when a trainable gating mechanism informing by user history length, item popularity, and model uncertainty predicts the LLM to be reliable. All LLM scoring is performed offline, transferring knowledge without increasing inference cost. Experiments across multiple datasets show that this selective strategy consistently improves overall accuracy and yields substantial gains in cold start and long tail regimes, outperforming global distillation baselines.

A Knowledge Graph and Deep Learning-Based Semantic Recommendation Database System for Advertisement Retrieval and Personalization

In modern digital marketing, the growing complexity of advertisement data demands intelligent systems capable of understanding semantic relationships among products, audiences, and advertising content. To address this challenge, this paper proposes a Knowledge Graph and Deep Learning-Based Semantic Recommendation Database System (KGSR-ADS) for advertisement retrieval and personalization. The proposed framework integrates a heterogeneous Ad-Knowledge Graph (Ad-KG) that captures multi-relational semantics, a Semantic Embedding Layer that leverages large language models (LLMs) such as GPT and LLaMA to generate context-aware vector representations, a GNN + Attention Model that infers cross-entity dependencies, and a Database Optimization & Retrieval Layer based on vector indexing (FAISS/Milvus) for efficient semantic search. This layered architecture enables both accurate semantic matching and scalable retrieval, allowing personalized ad recommendations under large-scale heterogeneous workloads.

LLM-I2I: Boost Your Small Item2Item Recommendation Model with Large Language Model

Item-to-Item (I2I) recommendation models are widely used in real-world systems due to their scalability, real-time capabilities, and high recommendation quality. Research to enhance I2I performance focuses on two directions: 1) model-centric approaches, which adopt deeper architectures but risk increased computational costs and deployment complexity, and 2) data-centric methods, which refine training data without altering models, offering cost-effectiveness but struggling with data sparsity and noise. To address these challenges, we propose LLM-I2I, a data-centric framework leveraging Large Language Models (LLMs) to mitigate data quality issues. LLM-I2I includes (1) an LLM-based generator that synthesizes user-item interactions for long-tail items, alleviating data sparsity, and (2) an LLM-based discriminator that filters noisy interactions from real and synthetic data. The refined data is then fused to train I2I models. Evaluated on industry (AEDS) and academic (ARD) datasets, LLM-I2I consistently improves recommendation accuracy, particularly for long-tail items. Deployed on a large-scale cross-border e-commerce platform, it boosts recall number (RN) by 6.02% and gross merchandise value (GMV) by 1.22% over existing I2I models. This work highlights the potential of LLMs in enhancing data-centric recommendation systems without modifying model architectures.

ReaSeq: Unleashing World Knowledge via Reasoning for Sequential Modeling

Industrial recommender systems face two fundamental limitations under the log-driven paradigm: (1) knowledge poverty in ID-based item representations that causes brittle interest modeling under data sparsity, and (2) systemic blindness to beyond-log user interests that constrains model performance within platform boundaries. These limitations stem from an over-reliance on shallow interaction statistics and close-looped feedback while neglecting the rich world knowledge about product semantics and cross-domain behavioral patterns that Large Language Models have learned from vast corpora. To address these challenges, we introduce ReaSeq, a reasoning-enhanced framework that leverages world knowledge in Large Language Models to address both limitations through explicit and implicit reasoning. Specifically, ReaSeq employs explicit Chain-of-Thought reasoning via multi-agent collaboration to distill structured product knowledge into semantically enriched item representations, and latent reasoning via Diffusion Large Language Models to infer plausible beyond-log behaviors. Deployed on Taobao's ranking system serving hundreds of millions of users, ReaSeq achieves substantial gains: >6.0% in IPV and CTR, >2.9% in Orders, and >2.5% in GMV, validating the effectiveness of world-knowledge-enhanced reasoning over purely log-driven approaches.

Tree of Preferences for Diversified Recommendation

Diversified recommendation has attracted increasing attention from both researchers and practitioners, which can effectively address the homogeneity of recommended items. Existing approaches predominantly aim to infer the diversity of user preferences from observed user feedback. Nonetheless, due to inherent data biases, the observed data may not fully reflect user interests, where underexplored preferences can be overwhelmed or remain unmanifested. Failing to capture these preferences can lead to suboptimal diversity in recommendations. To fill this gap, this work aims to study diversified recommendation from a data-bias perspective. Inspired by the outstanding performance of large language models (LLMs) in zero-shot inference leveraging world knowledge, we propose a novel approach that utilizes LLMs' expertise to uncover underexplored user preferences from observed behavior, ultimately providing diverse and relevant recommendations. To achieve this, we first introduce Tree of Preferences (ToP), an innovative structure constructed to model user preferences from coarse to fine. ToP enables LLMs to systematically reason over the user's rationale behind their behavior, thereby uncovering their underexplored preferences. To guide diversified recommendations using uncovered preferences, we adopt a data-centric approach, identifying candidate items that match user preferences and generating synthetic interactions that reflect underexplored preferences. These interactions are integrated to train a general recommender for diversification. Moreover, we scale up overall efficiency by dynamically selecting influential users during optimization. Extensive evaluations of both diversity and relevance show that our approach outperforms existing methods in most cases and achieves near-optimal performance in others, with reasonable inference latency.

Preventing AI Deepfake Abuse: An Islamic Ethics Framework

The rapid development of deepfake technology powered by AI has raised global concerns regarding the manipulation of information, the usurpation of digital identities, and the erosion of public trust in the authenticity of online content. These challenges extend beyond technical issues and involve complex moral dimensions, rendering conventional, technologically driven, and reactive management approaches insufficient to address underlying causes such as intent, ethical responsibility, and intangible social harm. In response to these challenges, this study aims to formulate a comprehensive Islamic ethical framework as a preventive approach to mitigate the misuse of deepfake technology. This study employed a Systematic Literature Review (SLR) guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), selecting ten primary sources published between 2018 and 2025 to identify ethical gaps, regulatory needs, and appropriate normative solutions. The analysis demonstrates that integrating the principles of Maqasid al-Shariah, particularly hifz al-ird and hifz al-nafs, provides a strong normative foundation for governing the responsible use of digital technology. Based on the findings, this study proposes three strategic recommendations: regulatory reforms that recognize the intangible and psychological harms resulting from reputational damage; strengthened technology governance grounded in moral accountability and the values of adl, amanah, and transparency; and enhanced public digital literacy based on the principle of tabayyun. Overall, the findings suggest that the application of Islamic ethical principles shifts governance paradigms from punitive mechanisms toward preventive approaches that emphasize the protection of human dignity, the prevention of harm, and the promotion of the common good in the digital age.

Agentic Explainable Artificial Intelligence (Agentic XAI) Approach To Explore Better Explanation

Explainable artificial intelligence (XAI) enables data-driven understanding of factor associations with response variables, yet communicating XAI outputs to laypersons remains challenging, hindering trust in AI-based predictions. Large language models (LLMs) have emerged as promising tools for translating technical explanations into accessible narratives, yet the integration of agentic AI, where LLMs operate as autonomous agents through iterative refinement, with XAI remains unexplored. This study proposes an agentic XAI framework combining SHAP-based explainability with multimodal LLM-driven iterative refinement to generate progressively enhanced explanations. As a use case, we tested this framework as an agricultural recommendation system using rice yield data from 26 fields in Japan. The Agentic XAI initially provided a SHAP result and explored how to improve the explanation through additional analysis iteratively across 11 refinement rounds (Rounds 0-10). Explanations were evaluated by human experts (crop scientists) (n=12) and LLMs (n=14) against seven metrics: Specificity, Clarity, Conciseness, Practicality, Contextual Relevance, Cost Consideration, and Crop Science Credibility. Both evaluator groups confirmed that the framework successfully enhanced recommendation quality with an average score increase of 30-33% from Round 0, peaking at Rounds 3-4. However, excessive refinement showed a substantial drop in recommendation quality, indicating a bias-variance trade-off where early rounds lacked explanation depth (bias) while excessive iteration introduced verbosity and ungrounded abstraction (variance), as revealed by metric-specific analysis. These findings suggest that strategic early stopping (regularization) is needed for optimizing practical utility, challenging assumptions about monotonic improvement and providing evidence-based design principles for agentic XAI systems.

Blurb-Refined Inference from Crowdsourced Book Reviews using Hierarchical Genre Mining with Dual-Path Graph Convolutions

Accurate book genre classification is fundamental to digital library organization, content discovery, and personalized recommendation. Existing approaches typically model genre prediction as a flat, single-label task, ignoring hierarchical genre structure and relying heavily on noisy, subjective user reviews, which often degrade classification reliability. We propose HiGeMine, a two-phase hierarchical genre mining framework that robustly integrates user reviews with authoritative book blurbs. In the first phase, HiGeMine employs a zero-shot semantic alignment strategy to filter reviews, retaining only those semantically consistent with the corresponding blurb, thereby mitigating noise, bias, and irrelevance. In the second phase, we introduce a dual-path, two-level graph-based classification architecture: a coarse-grained Level-1 binary classifier distinguishes fiction from non-fiction, followed by Level-2 multi-label classifiers for fine-grained genre prediction. Inter-genre dependencies are explicitly modeled using a label co-occurrence graph, while contextual representations are derived from pretrained language models applied to the filtered textual content. To facilitate systematic evaluation, we curate a new hierarchical book genre dataset. Extensive experiments demonstrate that HiGeMine consistently outperformed strong baselines across hierarchical genre classification tasks. The proposed framework offers a principled and effective solution for leveraging both structured and unstructured textual data in hierarchical book genre analysis.