LoKA: Low-precision Kernel Applications for Recommendation Models At Scale

Recent GPU generations deliver significantly higher FLOPs using lower-precision arithmetic, such as FP8. While successfully applied to large language models (LLMs), its adoption in large recommendation models (LRMs) has been limited. This is because LRMs are numerically sensitive, dominated by small matrix multiplications (GEMMs) followed by normalization, and trained in communication-intensive environments. Applying FP8 directly to LRMs often degrades model quality and prolongs training time. These challenges are inherent to LRM workloads and cannot be resolved merely by introducing better FP8 kernels. Instead, a system-model co-design approach is needed to successfully integrate FP8. We present LoKA (Low-precision Kernel Applications), a framework that makes FP8 practical for LRMs through three principles: profile under realistic distributions to know where low precision is safe, co-design model components with hardware to expand where it is safe, and orchestrate across kernel libraries to maximize the gains. Concretely, LoKA Probe is a statistically grounded, online benchmarking method that learns activation and weight statistics, and quantifies per-layer errors. This process pinpoints safe and unsafe, fast and slow sites for FP8 adoption. LoKA Mods is a set of reusable model adaptations that improve both numerical stability and execution efficiency with FP8. LoKA Dispatch is a runtime that leverages the statistical insights from LoKA Probe to select the fastest FP8 kernel that satisfies the accuracy requirements.

SOLARIS: Speculative Offloading of Latent-bAsed Representation for Inference Scaling

Recent advances in recommendation scaling laws have led to foundation models of unprecedented complexity. While these models offer superior performance, their computational demands make real-time serving impractical, often forcing practitioners to rely on knowledge distillation-compromising serving quality for efficiency. To address this challenge, we present SOLARIS (Speculative Offloading of Latent-bAsed Representation for Inference Scaling), a novel framework inspired by speculative decoding. SOLARIS proactively precomputes user-item interaction embeddings by predicting which user-item pairs are likely to appear in future requests, and asynchronously generating their foundation model representations ahead of time. This approach decouples the costly foundation model inference from the latency-critical serving path, enabling real-time knowledge transfer from models previously considered too expensive for online use. Deployed across Meta's advertising system serving billions of daily requests, SOLARIS achieves 0.67% revenue-driving top-line metrics gain, demonstrating its effectiveness at scale.

Meta Lattice: Model Space Redesign for Cost-Effective Industry-Scale Ads Recommendations

The rapidly evolving landscape of products, surfaces, policies, and regulations poses significant challenges for deploying state-of-the-art recommendation models at industry scale, primarily due to data fragmentation across domains and escalating infrastructure costs that hinder sustained quality improvements. To address this challenge, we propose Lattice, a recommendation framework centered around model space redesign that extends Multi-Domain, Multi-Objective (MDMO) learning beyond models and learning objectives. Lattice addresses these challenges through a comprehensive model space redesign that combines cross-domain knowledge sharing, data consolidation, model unification, distillation, and system optimizations to achieve significant improvements in both quality and cost-efficiency. Our deployment of Lattice at Meta has resulted in 10% revenue-driving top-line metrics gain, 11.5% user satisfaction improvement, 6% boost in conversion rate, with 20% capacity saving.

External Large Foundation Model: How to Efficiently Serve Trillions of Parameters for Online Ads Recommendation

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Personalized Interpolation: An Efficient Method to Tame Flexible Optimization Window Estimation

In the realm of online advertising, optimizing conversions is crucial for delivering relevant products to users and enhancing business outcomes. Predicting conversion events is challenging due to variable delays between user interactions, such as impressions or clicks, and the actual conversions. These delays differ significantly across various advertisers and products, necessitating distinct optimization time windows for targeted conversions. To address this, we introduce a novel approach named the \textit{Personalized Interpolation} method, which innovatively builds upon existing fixed conversion window models to estimate flexible conversion windows. This method allows for the accurate estimation of conversions across a variety of delay ranges, thus meeting the diverse needs of advertisers without increasing system complexity. To validate the efficacy of our proposed method, we conducted comprehensive experiments using ads conversion model. Our experiments demonstrate that this method not only achieves high prediction accuracy but also does so more efficiently than other existing solutions. This validation underscores the potential of our Personalized Interpolation method to significantly enhance conversion optimization in real-world online advertising systems, promising improved targeting and effectiveness in advertising strategies.

Detecting Adversarial Examples with Bayesian Neural Network

In this paper, we propose a new framework to detect adversarial examples motivated by the observations that random components can improve the smoothness of predictors and make it easier to simulate output distribution of deep neural network. With these observations, we propose a novel Bayesian adversarial example detector, short for BATer, to improve the performance of adversarial example detection. In specific, we study the distributional difference of hidden layer output between natural and adversarial examples, and propose to use the randomness of Bayesian neural network (BNN) to simulate hidden layer output distribution and leverage the distribution dispersion to detect adversarial examples. The advantage of BNN is that the output is stochastic while neural networks without random components do not have such characteristics. Empirical results on several benchmark datasets against popular attacks show that the proposed BATer outperforms the state-of-the-art detectors in adversarial example detection.