ULMA: Unified Language Model Alignment with Demonstration and Point-wise Human Preference

Language model alignment is a cutting-edge technique in large language model training to align the model output to user's intent, e.g., being helpful and harmless. Recent alignment framework consists of two steps: supervised fine-tuning with demonstration data and preference learning with human preference data. Previous preference learning methods, such as RLHF and DPO, mainly focus on pair-wise preference data. However, in many real-world scenarios where human feedbacks are intrinsically point-wise, these methods will suffer from information loss or even fail. To fill this gap, in this paper, we first develop a preference learning method called point-wise DPO to tackle point-wise preference data. Further revelation on the connection between supervised fine-tuning and point-wise preference learning enables us to develop a unified framework for both human demonstration and point-wise preference data, which sheds new light on the construction of preference dataset. Extensive experiments on point-wise datasets with binary or continuous labels demonstrate the superior performance and efficiency of our proposed methods. A new dataset with high-quality demonstration samples on harmlessness is constructed and made publicly available.

Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning

We study the budget allocation problem in online marketing campaigns that utilize previously collected offline data. We first discuss the long-term effect of optimizing marketing budget allocation decisions in the offline setting. To overcome the challenge, we propose a novel game-theoretic offline value-based reinforcement learning method using mixed policies. The proposed method reduces the need to store infinitely many policies in previous methods to only constantly many policies, which achieves nearly optimal policy efficiency, making it practical and favorable for industrial usage. We further show that this method is guaranteed to converge to the optimal policy, which cannot be achieved by previous value-based reinforcement learning methods for marketing budget allocation. Our experiments on a large-scale marketing campaign with tens-of-millions users and more than one billion budget verify the theoretical results and show that the proposed method outperforms various baseline methods. The proposed method has been successfully deployed to serve all the traffic of this marketing campaign.

Model-free Reinforcement Learning with Stochastic Reward Stabilization for Recommender Systems

Model-free RL-based recommender systems have recently received increasing research attention due to their capability to handle partial feedback and long-term rewards. However, most existing research has ignored a critical feature in recommender systems: one user's feedback on the same item at different times is random. The stochastic rewards property essentially differs from that in classic RL scenarios with deterministic rewards, which makes RL-based recommender systems much more challenging. In this paper, we first demonstrate in a simulator environment where using direct stochastic feedback results in a significant drop in performance. Then to handle the stochastic feedback more efficiently, we design two stochastic reward stabilization frameworks that replace the direct stochastic feedback with that learned by a supervised model. Both frameworks are model-agnostic, i.e., they can effectively utilize various supervised models. We demonstrate the superiority of the proposed frameworks over different RL-based recommendation baselines with extensive experiments on a recommendation simulator as well as an industrial-level recommender system.

A Policy Efficient Reduction Approach to Convex Constrained Deep Reinforcement Learning

Although well-established in general reinforcement learning (RL), value-based methods are rarely explored in constrained RL (CRL) for their incapability of finding policies that can randomize among multiple actions. To apply value-based methods to CRL, a recent groundbreaking line of game-theoretic approaches uses the mixed policy that randomizes among a set of carefully generated policies to converge to the desired constraint-satisfying policy. However, these approaches require storing a large set of policies, which is not policy efficient, and may incur prohibitive memory costs in constrained deep RL. To address this problem, we propose an alternative approach. Our approach first reformulates the CRL to an equivalent distance optimization problem. With a specially designed linear optimization oracle, we derive a meta-algorithm that solves it using any off-the-shelf RL algorithm and any conditional gradient (CG) type algorithm as subroutines. We then propose a new variant of the CG-type algorithm, which generalizes the minimum norm point (MNP) method. The proposed method matches the convergence rate of the existing game-theoretic approaches and achieves the worst-case optimal policy efficiency. The experiments on a navigation task show that our method reduces the memory costs by an order of magnitude, and meanwhile achieves better performance, demonstrating both its effectiveness and efficiency.

LinkLouvain: Link-Aware A/B Testing and Its Application on Online Marketing Campaign

A lot of online marketing campaigns aim to promote user interaction. The average treatment effect (ATE) of campaign strategies need to be monitored throughout the campaign. A/B testing is usually conducted for such needs, whereas the existence of user interaction can introduce interference to normal A/B testing. With the help of link prediction, we design a network A/B testing method LinkLouvain to minimize graph interference and it gives an accurate and sound estimate of the campaign's ATE. In this paper, we analyze the network A/B testing problem under a real-world online marketing campaign, describe our proposed LinkLouvain method, and evaluate it on real-world data. Our method achieves significant performance compared with others and is deployed in the online marketing campaign.