ULMA: Unified Language Model Alignment with Demonstration and Point-wise Human Preference

Language model alignment is a cutting-edge technique in large language model training to align the model output to user's intent, e.g., being helpful and harmless. Recent alignment framework consists of two steps: supervised fine-tuning with demonstration data and preference learning with human preference data. Previous preference learning methods, such as RLHF and DPO, mainly focus on pair-wise preference data. However, in many real-world scenarios where human feedbacks are intrinsically point-wise, these methods will suffer from information loss or even fail. To fill this gap, in this paper, we first develop a preference learning method called point-wise DPO to tackle point-wise preference data. Further revelation on the connection between supervised fine-tuning and point-wise preference learning enables us to develop a unified framework for both human demonstration and point-wise preference data, which sheds new light on the construction of preference dataset. Extensive experiments on point-wise datasets with binary or continuous labels demonstrate the superior performance and efficiency of our proposed methods. A new dataset with high-quality demonstration samples on harmlessness is constructed and made publicly available.

Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning

We study the budget allocation problem in online marketing campaigns that utilize previously collected offline data. We first discuss the long-term effect of optimizing marketing budget allocation decisions in the offline setting. To overcome the challenge, we propose a novel game-theoretic offline value-based reinforcement learning method using mixed policies. The proposed method reduces the need to store infinitely many policies in previous methods to only constantly many policies, which achieves nearly optimal policy efficiency, making it practical and favorable for industrial usage. We further show that this method is guaranteed to converge to the optimal policy, which cannot be achieved by previous value-based reinforcement learning methods for marketing budget allocation. Our experiments on a large-scale marketing campaign with tens-of-millions users and more than one billion budget verify the theoretical results and show that the proposed method outperforms various baseline methods. The proposed method has been successfully deployed to serve all the traffic of this marketing campaign.