Towards Open-world Cross-Domain Sequential Recommendation: A Model-Agnostic Contrastive Denoising Approach

Cross-domain sequential recommendation (CDSR) aims to address the data sparsity problems that exist in traditional sequential recommendation (SR) systems. The existing approaches aim to design a specific cross-domain unit that can transfer and propagate information across multiple domains by relying on overlapping users with abundant behaviors. However, in real-world recommender systems, CDSR scenarios usually consist of a majority of long-tailed users with sparse behaviors and cold-start users who only exist in one domain. This leads to a drop in the performance of existing CDSR methods in the real-world industry platform. Therefore, improving the consistency and effectiveness of models in open-world CDSR scenarios is crucial for constructing CDSR models (\textit{1st} CH). Recently, some SR approaches have utilized auxiliary behaviors to complement the information for long-tailed users. However, these multi-behavior SR methods cannot deliver promising performance in CDSR, as they overlook the semantic gap between target and auxiliary behaviors, as well as user interest deviation across domains (\textit{2nd} CH).

Rethinking Cross-Domain Sequential Recommendation under Open-World Assumptions

Cross-Domain Sequential Recommendation (CDSR) methods aim to tackle the data sparsity and cold-start problems present in Single-Domain Sequential Recommendation (SDSR). Existing CDSR works design their elaborate structures relying on overlapping users to propagate the cross-domain information. However, current CDSR methods make closed-world assumptions, assuming fully overlapping users across multiple domains and that the data distribution remains unchanged from the training environment to the test environment. As a result, these methods typically result in lower performance on online real-world platforms due to the data distribution shifts. To address these challenges under open-world assumptions, we design an \textbf{A}daptive \textbf{M}ulti-\textbf{I}nterest \textbf{D}ebiasing framework for cross-domain sequential recommendation (\textbf{AMID}), which consists of a multi-interest information module (\textbf{MIM}) and a doubly robust estimator (\textbf{DRE}). Our framework is adaptive for open-world environments and can improve the model of most off-the-shelf single-domain sequential backbone models for CDSR. Our MIM establishes interest groups that consider both overlapping and non-overlapping users, allowing us to effectively explore user intent and explicit interest. To alleviate biases across multiple domains, we developed the DRE for the CDSR methods. We also provide a theoretical analysis that demonstrates the superiority of our proposed estimator in terms of bias and tail bound, compared to the IPS estimator used in previous work.

Neural Node Matching for Multi-Target Cross Domain Recommendation

Multi-Target Cross Domain Recommendation(CDR) has attracted a surge of interest recently, which intends to improve the recommendation performance in multiple domains (or systems) simultaneously. Most existing multi-target CDR frameworks primarily rely on the existence of the majority of overlapped users across domains. However, general practical CDR scenarios cannot meet the strictly overlapping requirements and only share a small margin of common users across domains}. Additionally, the majority of users have quite a few historical behaviors in such small-overlapping CDR scenarios}. To tackle the aforementioned issues, we propose a simple-yet-effective neural node matching based framework for more general CDR settings, i.e., only (few) partially overlapped users exist across domains and most overlapped as well as non-overlapped users do have sparse interactions. The present framework} mainly contains two modules: (i) intra-to-inter node matching module, and (ii) intra node complementing module. Concretely, the first module conducts intra-knowledge fusion within each domain and subsequent inter-knowledge fusion across domains by fully connected user-user homogeneous graph information aggregating.

Adaptive Pattern Extraction Multi-Task Learning for Multi-Step Conversion Estimations

Multi-task learning (MTL) has been successfully used in many real-world applications, which aims to simultaneously solve multiple tasks with a single model. The general idea of multi-task learning is designing kinds of global parameter sharing mechanism and task-specific feature extractor to improve the performance of all tasks. However, challenge still remains in balancing the trade-off of various tasks since model performance is sensitive to the relationships between them. Less correlated or even conflict tasks will deteriorate the performance by introducing unhelpful or negative information. Therefore, it is important to efficiently exploit and learn fine-grained feature representation corresponding to each task. In this paper, we propose an Adaptive Pattern Extraction Multi-task (APEM) framework, which is adaptive and flexible for large-scale industrial application. APEM is able to fully utilize the feature information by learning the interactions between the input feature fields and extracted corresponding tasks-specific information. We first introduce a DeepAuto Group Transformer module to automatically and efficiently enhance the feature expressivity with a modified set attention mechanism and a Squeeze-and-Excitation operation. Second, explicit Pattern Selector is introduced to further enable selectively feature representation learning by adaptive task-indicator vectors. Empirical evaluations show that APEM outperforms the state-of-the-art MTL methods on public and real-world financial services datasets. More importantly, we explore the online performance of APEM in a real industrial-level recommendation scenario.

Task Aware Feature Extraction Framework for Sequential Dependence Multi-Task Learning

Multi-task learning (MTL) has been successfully implemented in many real-world applications, which aims to simultaneously solve multiple tasks with a single model. The general idea of multi-task learning is designing kinds of global parameter sharing mechanism and task-specific feature extractor to improve the performance of all tasks. However, sequential dependence between tasks are rarely studied but frequently encountered in e-commence online recommendation, e.g. impression, click and conversion on displayed product. There is few theoretical work on this problem and biased optimization object adopted in most MTL methods deteriorates online performance. Besides, challenge still remains in balancing the trade-off between various tasks and effectively learn common and specific representation. In this paper, we first analyze sequential dependence MTL from rigorous mathematical perspective and design a dependence task learning loss to provide an unbiased optimizing object. And we propose a Task Aware Feature Extraction (TAFE) framework for sequential dependence MTL, which enables to selectively reconstruct implicit shared representations from a sample-wise view and extract explicit task-specific information in an more efficient way. Extensive experiments on offline datasets and online A/B implementation demonstrate the effectiveness of our proposed TAFE.

Semi-Supervised Heterogeneous Graph Learning with Multi-level Data Augmentation

In recent years, semi-supervised graph learning with data augmentation (DA) is currently the most commonly used and best-performing method to enhance model robustness in sparse scenarios with few labeled samples. Differing from homogeneous graph, DA in heterogeneous graph has greater challenges: heterogeneity of information requires DA strategies to effectively handle heterogeneous relations, which considers the information contribution of different types of neighbors and edges to the target nodes. Furthermore, over-squashing of information is caused by the negative curvature that formed by the non-uniformity distribution and strong clustering in complex graph. To address these challenges, this paper presents a novel method named Semi-Supervised Heterogeneous Graph Learning with Multi-level Data Augmentation (HG-MDA). For the problem of heterogeneity of information in DA, node and topology augmentation strategies are proposed for the characteristics of heterogeneous graph. And meta-relation-based attention is applied as one of the indexes for selecting augmented nodes and edges. For the problem of over-squashing of information, triangle based edge adding and removing are designed to alleviate the negative curvature and bring the gain of topology. Finally, the loss function consists of the cross-entropy loss for labeled data and the consistency regularization for unlabeled data. In order to effectively fuse the prediction results of various DA strategies, the sharpening is used. Existing experiments on public datasets, i.e., ACM, DBLP, OGB, and industry dataset MB show that HG-MDA outperforms current SOTA models. Additionly, HG-MDA is applied to user identification in internet finance scenarios, helping the business to add 30% key users, and increase loans and balances by 3.6%, 11.1%, and 9.8%.