Towards Open-world Cross-Domain Sequential Recommendation: A Model-Agnostic Contrastive Denoising Approach

Cross-domain sequential recommendation (CDSR) aims to address the data sparsity problems that exist in traditional sequential recommendation (SR) systems. The existing approaches aim to design a specific cross-domain unit that can transfer and propagate information across multiple domains by relying on overlapping users with abundant behaviors. However, in real-world recommender systems, CDSR scenarios usually consist of a majority of long-tailed users with sparse behaviors and cold-start users who only exist in one domain. This leads to a drop in the performance of existing CDSR methods in the real-world industry platform. Therefore, improving the consistency and effectiveness of models in open-world CDSR scenarios is crucial for constructing CDSR models (\textit{1st} CH). Recently, some SR approaches have utilized auxiliary behaviors to complement the information for long-tailed users. However, these multi-behavior SR methods cannot deliver promising performance in CDSR, as they overlook the semantic gap between target and auxiliary behaviors, as well as user interest deviation across domains (\textit{2nd} CH).

Adaptive Pattern Extraction Multi-Task Learning for Multi-Step Conversion Estimations

Multi-task learning (MTL) has been successfully used in many real-world applications, which aims to simultaneously solve multiple tasks with a single model. The general idea of multi-task learning is designing kinds of global parameter sharing mechanism and task-specific feature extractor to improve the performance of all tasks. However, challenge still remains in balancing the trade-off of various tasks since model performance is sensitive to the relationships between them. Less correlated or even conflict tasks will deteriorate the performance by introducing unhelpful or negative information. Therefore, it is important to efficiently exploit and learn fine-grained feature representation corresponding to each task. In this paper, we propose an Adaptive Pattern Extraction Multi-task (APEM) framework, which is adaptive and flexible for large-scale industrial application. APEM is able to fully utilize the feature information by learning the interactions between the input feature fields and extracted corresponding tasks-specific information. We first introduce a DeepAuto Group Transformer module to automatically and efficiently enhance the feature expressivity with a modified set attention mechanism and a Squeeze-and-Excitation operation. Second, explicit Pattern Selector is introduced to further enable selectively feature representation learning by adaptive task-indicator vectors. Empirical evaluations show that APEM outperforms the state-of-the-art MTL methods on public and real-world financial services datasets. More importantly, we explore the online performance of APEM in a real industrial-level recommendation scenario.

Task Aware Feature Extraction Framework for Sequential Dependence Multi-Task Learning

Multi-task learning (MTL) has been successfully implemented in many real-world applications, which aims to simultaneously solve multiple tasks with a single model. The general idea of multi-task learning is designing kinds of global parameter sharing mechanism and task-specific feature extractor to improve the performance of all tasks. However, sequential dependence between tasks are rarely studied but frequently encountered in e-commence online recommendation, e.g. impression, click and conversion on displayed product. There is few theoretical work on this problem and biased optimization object adopted in most MTL methods deteriorates online performance. Besides, challenge still remains in balancing the trade-off between various tasks and effectively learn common and specific representation. In this paper, we first analyze sequential dependence MTL from rigorous mathematical perspective and design a dependence task learning loss to provide an unbiased optimizing object. And we propose a Task Aware Feature Extraction (TAFE) framework for sequential dependence MTL, which enables to selectively reconstruct implicit shared representations from a sample-wise view and extract explicit task-specific information in an more efficient way. Extensive experiments on offline datasets and online A/B implementation demonstrate the effectiveness of our proposed TAFE.