USE: Dynamic User Modeling with Stateful Sequence Models

User embeddings play a crucial role in user engagement forecasting and personalized services. Recent advances in sequence modeling have sparked interest in learning user embeddings from behavioral data. Yet behavior-based user embedding learning faces the unique challenge of dynamic user modeling. As users continuously interact with the apps, user embeddings should be periodically updated to account for users' recent and long-term behavior patterns. Existing methods highly rely on stateless sequence models that lack memory of historical behavior. They have to either discard historical data and use only the most recent data or reprocess the old and new data jointly. Both cases incur substantial computational overhead. To address this limitation, we introduce User Stateful Embedding (USE). USE generates user embeddings and reflects users' evolving behaviors without the need for exhaustive reprocessing by storing previous model states and revisiting them in the future. Furthermore, we introduce a novel training objective named future W-behavior prediction to transcend the limitations of next-token prediction by forecasting a broader horizon of upcoming user behaviors. By combining it with the Same User Prediction, a contrastive learning-based objective that predicts whether different segments of behavior sequences belong to the same user, we further improve the embeddings' distinctiveness and representativeness. We conducted experiments on 8 downstream tasks using Snapchat users' behavioral logs in both static (i.e., fixed user behavior sequences) and dynamic (i.e., periodically updated user behavior sequences) settings. We demonstrate USE's superior performance over established baselines. The results underscore USE's effectiveness and efficiency in integrating historical and recent user behavior sequences into user embeddings in dynamic user modeling.

Designing and Evaluating General-Purpose User Representations Based on Behavioral Logs from a Measurement Process Perspective: A Case Study with Snapchat

In human-computer interaction, understanding user behaviors and tailoring systems accordingly is pivotal. To this end, general-purpose user representation learning based on behavior logs is emerging as a powerful tool in user modeling, offering adaptability to various downstream tasks such as item recommendations and ad conversion prediction, without the need to fine-tune the upstream user model. While this methodology has shown promise in contexts like search engines and e-commerce platforms, its fit for instant messaging apps, a cornerstone of modern digital communication, remains largely uncharted. These apps, with their distinct interaction patterns, data structures, and user expectations, necessitate specialized attention. We explore this user modeling approach with Snapchat data as a case study. Furthermore, we introduce a novel design and evaluation framework rooted in the principles of the Measurement Process Framework from social science research methodology. Using this new framework, we design a Transformer-based user model that can produce high-quality general-purpose user representations for instant messaging platforms like Snapchat.

SuperTweetEval: A Challenging, Unified and Heterogeneous Benchmark for Social Media NLP Research

Despite its relevance, the maturity of NLP for social media pales in comparison with general-purpose models, metrics and benchmarks. This fragmented landscape makes it hard for the community to know, for instance, given a task, which is the best performing model and how it compares with others. To alleviate this issue, we introduce a unified benchmark for NLP evaluation in social media, SuperTweetEval, which includes a heterogeneous set of tasks and datasets combined, adapted and constructed from scratch. We benchmarked the performance of a wide range of models on SuperTweetEval and our results suggest that, despite the recent advances in language modelling, social media remains challenging.

Context-aware Adversarial Attack on Named Entity Recognition

In recent years, large pre-trained language models (PLMs) have achieved remarkable performance on many natural language processing benchmarks. Despite their success, prior studies have shown that PLMs are vulnerable to attacks from adversarial examples. In this work, we focus on the named entity recognition task and study context-aware adversarial attack methods to examine the model's robustness. Specifically, we propose perturbing the most informative words for recognizing entities to create adversarial examples and investigate different candidate replacement methods to generate natural and plausible adversarial examples. Experiments and analyses show that our methods are more effective in deceiving the model into making wrong predictions than strong baselines.

Tweet Insights: A Visualization Platform to Extract Temporal Insights from Twitter

This paper introduces a large collection of time series data derived from Twitter, postprocessed using word embedding techniques, as well as specialized fine-tuned language models. This data comprises the past five years and captures changes in n-gram frequency, similarity, sentiment and topic distribution. The interface built on top of this data enables temporal analysis for detecting and characterizing shifts in meaning, including complementary information to trending metrics, such as sentiment and topic association over time. We release an online demo for easy experimentation, and we share code and the underlying aggregated data for future work. In this paper, we also discuss three case studies unlocked thanks to our platform, showcasing its potential for temporal linguistic analysis.

Style Transfer as Data Augmentation: A Case Study on Named Entity Recognition

In this work, we take the named entity recognition task in the English language as a case study and explore style transfer as a data augmentation method to increase the size and diversity of training data in low-resource scenarios. We propose a new method to effectively transform the text from a high-resource domain to a low-resource domain by changing its style-related attributes to generate synthetic data for training. Moreover, we design a constrained decoding algorithm along with a set of key ingredients for data selection to guarantee the generation of valid and coherent data. Experiments and analysis on five different domain pairs under different data regimes demonstrate that our approach can significantly improve results compared to current state-of-the-art data augmentation methods. Our approach is a practical solution to data scarcity, and we expect it to be applicable to other NLP tasks.

Named Entity Recognition in Twitter: A Dataset and Analysis on Short-Term Temporal Shifts

Recent progress in language model pre-training has led to important improvements in Named Entity Recognition (NER). Nonetheless, this progress has been mainly tested in well-formatted documents such as news, Wikipedia, or scientific articles. In social media the landscape is different, in which it adds another layer of complexity due to its noisy and dynamic nature. In this paper, we focus on NER in Twitter, one of the largest social media platforms, and construct a new NER dataset, TweetNER7, which contains seven entity types annotated over 11,382 tweets from September 2019 to August 2021. The dataset was constructed by carefully distributing the tweets over time and taking representative trends as a basis. Along with the dataset, we provide a set of language model baselines and perform an analysis on the language model performance on the task, especially analyzing the impact of different time periods. In particular, we focus on three important temporal aspects in our analysis: short-term degradation of NER models over time, strategies to fine-tune a language model over different periods, and self-labeling as an alternative to lack of recently-labeled data. TweetNER7 is released publicly (https://huggingface.co/datasets/tner/tweetner7) along with the models fine-tuned on it (NER models have been integrated into TweetNLP and can be found athttps://github.com/asahi417/tner/tree/master/examples/tweetner7_paper).

SemEval 2023 Task 9: Multilingual Tweet Intimacy Analysis

We propose MINT, a new Multilingual INTimacy analysis dataset covering 13,384 tweets in 10 languages including English, French, Spanish, Italian, Portuguese, Korean, Dutch, Chinese, Hindi, and Arabic. We benchmarked a list of popular multilingual pre-trained language models. The dataset is released along with the SemEval 2023 Task 9: Multilingual Tweet Intimacy Analysis (https://sites.google.com/umich.edu/semeval-2023-tweet-intimacy).

Twitter Topic Classification

Social media platforms host discussions about a wide variety of topics that arise everyday. Making sense of all the content and organising it into categories is an arduous task. A common way to deal with this issue is relying on topic modeling, but topics discovered using this technique are difficult to interpret and can differ from corpus to corpus. In this paper, we present a new task based on tweet topic classification and release two associated datasets. Given a wide range of topics covering the most important discussion points in social media, we provide training and testing data from recent time periods that can be used to evaluate tweet classification models. Moreover, we perform a quantitative evaluation and analysis of current general- and domain-specific language models on the task, which provide more insights on the challenges and nature of the task.

TempoWiC: An Evaluation Benchmark for Detecting Meaning Shift in Social Media

Language evolves over time, and word meaning changes accordingly. This is especially true in social media, since its dynamic nature leads to faster semantic shifts, making it challenging for NLP models to deal with new content and trends. However, the number of datasets and models that specifically address the dynamic nature of these social platforms is scarce. To bridge this gap, we present TempoWiC, a new benchmark especially aimed at accelerating research in social media-based meaning shift. Our results show that TempoWiC is a challenging benchmark, even for recently-released language models specialized in social media.