Preserving Item Semantics for Free: Rethinking Token Initialization in LLM-Based Generative Recommendation

Recent advances in generative recommendation (GR) leverage large language models (LLMs) as recommender backbones, enabling LLMs to directly generate recommendations conditioned on item-interaction histories. In these systems, items are often represented through semantic IDs (SIDs) added to the LLM vocabulary as special tokens. Ideally, SIDs imbue item token representations with semantic priors, thereby improving model generalization. However, standard vocabulary expansion typically initializes these tokens as random Gaussian vectors, discarding the SIDs' underlying continuous geometry and forcing the LLM to relearn token relationships from interaction data. To demonstrate the consequences of this design, we first show that training from this initialization tends to organize SID embeddings around item popularity rather than semantics. We further show that, despite partially reducing the reliance on popularity and improving cold item performance, the computationally expensive process of continual pretraining (CPT) fails to reliably recover the original semantic geometry. To address these findings, we propose a simple, parameter-free intervention that initializes SID token embeddings directly from their corresponding centroids in the semantic embedding space. Requiring only a few lines of code and no additional training or inference overhead, this drop-in approach improves pure-SFT Recall@5 by up to 16%, reaches peak performance with up to 40% fewer SFT steps, and improves cold-item Recall@5 by up to 60%. Moreover, on datasets that benefit from additional CPT, centroid initialization reaches comparable performance while requiring half as many CPT epochs. Together, our findings show that preserving SID geometry, beyond shared-prefix structure, provides a simple and effective semantic prior for LLM-based GR.

LLM-Based Generative Retrieval for Snapchat Content Recommendation

Pretrained large language models (LLMs) are promising retrieval engines because they combine rich semantic priors, strong sequence modeling capabilities, and favorable scaling behavior. However, turning a pretrained LLM into a generative retriever in production deployment raises several challenges: the model must learn an internal item vocabulary that was absent from pretraining, and generate valid item identifiers under strict latency and cost constraints. We address these challenges through the design and launch of SnapLGR, an LLM-based generative retrieval system for short-video recommendation at Snapchat. The system is built around three main designs. First, we construct semantic identifiers (SIDs) from multimodal item embeddings and enhance them with Personalized PageRank (PPR)-based co-engagement contrastive learning, resulting in improved codebook utilization, reduced collisions, and infused collaborative signal. Second, we use continued pretraining (CPT) to ground the introduced SID tokens before supervised fine-tuning (SFT) on user interaction sequences. Third, we make SnapLGR serving practical through TensorRT-LLM CUDA-backed beam search and a decentralized worker-loop architecture. In a live A/B test, the launched system increased View Time by 0.37%, Time Spent by 0.09%, Deep Sessions by 0.18%, and Deep Sessions Unique User by 0.11% relative to the existing TIGER-style generative retrieval baseline. We then decompose this offline gap under a fixed tokenizer and quantify the gains due to model architecture, scaling, and pretraining. Overall, our deployment shows that successful production SnapLGR requires joint design across representation learning, vocabulary grounding, and efficient training and serving.

Beyond Fixed Depths and Widths: Optimizing Textual Decoding Tries in LLM-based Generative Recommendation

Generative recommendation (GR) is an increasingly popular paradigm in recommender systems, with a prominent line of work using LLMs as autoregressive backbones to predict the next item's term IDs (e.g., titles or keywords). The success of autoregressive generation hinges on constrained beam search over a decoding trie to ensure that generated outputs correspond to valid items. However, current research predominantly focuses on generating more comprehensive term IDs to describe items, while largely neglecting the structural design of the decoding trie formed by these terms. This can lead to a trie that is poorly suited to beam search, which degrades performance. To address this, we examine the effectiveness of term IDs from the perspective of decoding trie optimization. Through empirical and theoretical analyses, we identify two desirable properties for a highly performant trie: (1) adaptive and variable ID length, enabling items with varying semantic richness to be represented by IDs of appropriate lengths, and (2) constrained branching factors, especially at shallow levels, which drastically improves the success rate of constrained beam search. Motivated by these properties, we introduce BONSAI: Branching-Optimized Node Structure for Adaptive Identifiers, a novel framework that co-designs textual term IDs and their underlying decoding trie. BONSAI extracts recommendation-informative words from item metadata and employs a minimum set cover formulation to recursively build a trie that satisfies the above properties. Experiments reveal that BONSAI achieves up to a 21.6% relative improvement over state-of-the-art baselines. Further analyses confirm the crucial role of our proposed properties, and demonstrate their generalizability to be applied to enhance the performance of other term ID methods.

On the Memorization Behavior of LLMs in Generative Recommendation: Observations, Implications, and Training Strategies

Generative recommendation (GR) has emerged as a promising direction for recommender systems. Recently, large language models (LLMs) have been increasingly adopted for GR, as their rich pretrained knowledge is expected to help them generalize beyond common user behavior patterns that traditional memorization-oriented baselines can capture. However, existing LLM-based GR works largely ignore LLMs' well-known tendency to memorize, which, if present in LLMs fine-tuned for GR, would restrict their utilization of pretrained knowledge. In this work, we investigate this concern by examining one-hop memorization, where a model recommends items that are direct successors of items in the training data. We show that LLMs do this more than non-LLM-based GR models-in fact, the vast majority of their gains over GR baselines are actually on users whose target items can be predicted through one-hop memorization. We intuit that improving performance on the remaining users requires LLMs to learn richer item-item relations beyond one-hop transitions. To achieve this, we propose IIRG, a novel training strategy that teaches LLMs to capture: (1) collaborative relations derived from item co-occurrences across multiple hops in user sequences, and (2) semantic relations among items with similar themes, both of which can serve as useful recommendation signals. We show that IIRG significantly improves over LLMs trained solely with standard next-item prediction, with especially large gains for users whose test items are not covered by train-time one-hop transitions.

Implicit Reasoning for Large Language Model-based Generative Recommendation

Large Language Models (LLMs) are increasingly adopted as backbones for Generative Recommendation (GR), promising access to pretrained world knowledge. Yet reliably invoking this knowledge for GR remains poorly understood. A key obstacle is that LLM-based GR typically represents items with Semantic IDs (SIDs), disrupting LLMs' natural-language reasoning interface because these tokens are unseen by the LLM during pretraining. Existing approaches address this with expensive multi-stage pipelines that ground SIDs and elicit explicit rationales, but offer limited insight into when and why each stage is necessary. In this work, we systematically decompose explicit reasoning training pipelines for LLM-based GR, revealing three key limitations: weakened world-knowledge verbalization, misalignment between SID and natural-language token embedding spaces, and sensitivity to rationale quality, all of which hurt explicit reasoning performance. To circumvent these issues, we propose PauseRec, a lightweight implicit reasoning paradigm tailored for GR. PauseRec is exceptionally practical, avoiding costly reasoning trace acquisition and reasoning alignment training, leading to a multitude of benefits: (1) it outperforms standard explicit CoT methods by up to 6.22%, (2) it reduces training cost by up to 65% GPU hours, and (3) it speeds up inference by up to 71.3%. These results position PauseRec as a lightweight alternative to explicit rationale generation, enabling more effective and efficient LLM-based GR.

CoSearch: Joint Training of Reasoning and Document Ranking via Reinforcement Learning for Agentic Search

Agentic search -- the task of training agents that iteratively reason, issue queries, and synthesize retrieved information to answer complex questions -- has achieved remarkable progress through reinforcement learning (RL). However, existing approaches such as Search-R1, treat the retrieval system as a fixed tool, optimizing only the reasoning agent while the retrieval component remains unchanged. A preliminary experiment reveals that the gap between an oracle and a fixed retrieval system reaches up to +26.8% relative F1 improvement across seven QA benchmarks, suggesting that the retrieval system is a key bottleneck in scaling agentic search performance. Motivated by this finding, we propose CoSearch, a framework that jointly trains a multi-step reasoning agent and a generative document ranking model via Group Relative Policy Optimization (GRPO). To enable effective GRPO training for the ranker -- whose inputs vary across reasoning trajectories -- we introduce a semantic grouping strategy that clusters sub-queries by token-level similarity, forming valid optimization groups without additional rollouts. We further design a composite reward combining ranking quality signals with trajectory-level outcome feedback, providing the ranker with both immediate and long-term learning signals. Experiments on seven single-hop and multi-hop QA benchmarks demonstrate consistent improvements over strong baselines, with ablation studies validating each design choice. Our results show that joint training of the reasoning agent and retrieval system is both feasible and strongly performant, pointing to a key ingredient for future search agents.

Semantic IDs for Recommender Systems at Snapchat: Use Cases, Technical Challenges, and Design Choices

Effective item identifiers (IDs) are an important component for recommender systems (RecSys) in practice, and are commonly adopted in many use cases such as retrieval and ranking. IDs can encode collaborative filtering signals within training data, such that RecSys models can extrapolate during the inference and personalize the prediction based on users' behavioral histories. Recently, Semantic IDs (SIDs) have become a trending paradigm for RecSys. In comparison to the conventional atomic ID, an SID is an ordered list of codes, derived from tokenizers such as residual quantization, applied to semantic representations commonly extracted from foundation models or collaborative signals. SIDs have drastically smaller cardinality than the atomic counterpart, and induce semantic clustering in the ID space. At Snapchat, we apply SIDs as auxiliary features for ranking models, and also explore SIDs as additional retrieval sources in different ML applications. In this paper, we discuss practical technical challenges we encountered while applying SIDs, experiments we have conducted, and design choices we have iterated to mitigate these challenges. Backed by promising offline results on both internal data and academic benchmarks as well as online A/B studies, SID variants have been launched in multiple production models with positive metrics impact.

Exploiting ID-Text Complementarity via Ensembling for Sequential Recommendation

Modern Sequential Recommendation (SR) models commonly utilize modality features to represent items, motivated in large part by recent advancements in language and vision modeling. To do so, several works completely replace ID embeddings with modality embeddings, claiming that modality embeddings render ID embeddings unnecessary because they can match or even exceed ID embedding performance. On the other hand, many works jointly utilize ID and modality features, but posit that complex fusion strategies, such as multi-stage training and/or intricate alignment architectures, are necessary for this joint utilization. However, underlying both these lines of work is a lack of understanding of the complementarity of ID and modality features. In this work, we address this gap by studying the complementarity of ID- and text-based SR models. We show that these models do learn complementary signals, meaning that either should provide performance gain when used properly alongside the other. Motivated by this, we propose a new SR method that preserves ID-text complementarity through independent model training, then harnesses it through a simple ensembling strategy. Despite this method's simplicity, we show it outperforms several competitive SR baselines, implying that both ID and text features are necessary to achieve state-of-the-art SR performance but complex fusion architectures are not.

Hierarchical Token Prepending: Enhancing Information Flow in Decoder-based LLM Embeddings

Large language models produce powerful text embeddings, but their causal attention mechanism restricts the flow of information from later to earlier tokens, degrading representation quality. While recent methods attempt to solve this by prepending a single summary token, they over-compress information, hence harming performance on long documents. We propose Hierarchical Token Prepending (HTP), a method that resolves two critical bottlenecks. To mitigate attention-level compression, HTP partitions the input into blocks and prepends block-level summary tokens to subsequent blocks, creating multiple pathways for backward information flow. To address readout-level over-squashing, we replace last-token pooling with mean-pooling, a choice supported by theoretical analysis. HTP achieves consistent performance gains across 11 retrieval datasets and 30 general embedding benchmarks, especially in long-context settings. As a simple, architecture-agnostic method, HTP enhances both zero-shot and finetuned models, offering a scalable route to superior long-document embeddings.

A Fourier-Based Global Denoising Model for Smart Artifacts Removing of Microscopy Images

Microscopy such as Scanning Tunneling Microscopy (STM), Atomic Force Microscopy (AFM) and Scanning Electron Microscopy (SEM) are essential tools in material imaging at micro- and nanoscale resolutions to extract physical knowledge and materials structure-property relationships. However, tuning microscopy controls (e.g. scanning speed, current setpoint, tip bias etc.) to obtain a high-quality of images is a non-trivial and time-consuming effort. On the other hand, with sub-standard images, the key features are not accurately discovered due to noise and artifacts, leading to erroneous analysis. Existing denoising models mostly build on generalizing the weak signals as noises while the strong signals are enhanced as key features, which is not always the case in microscopy images, thus can completely erase a significant amount of hidden physical information. To address these limitations, we propose a global denoising model (GDM) to smartly remove artifacts of microscopy images while preserving weaker but physically important features. The proposed model is developed based on 1) first designing a two-imaging input channel of non-pair and goal specific pre-processed images with user-defined trade-off information between two channels and 2) then integrating a loss function of pixel- and fast Fourier-transformed (FFT) based on training the U-net model. We compared the proposed GDM with the non-FFT denoising model over STM-generated images of Copper(Cu) and Silicon(Si) materials, AFM-generated Pantoea sp.YR343 bio-film images and SEM-generated plastic degradation images. We believe this proposed workflow can be extended to improve other microscopy image quality and will benefit the experimentalists with the proposed design flexibility to smartly tune via domain-experts preferences.