BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

Words as Trigger Points in Social Media Discussions

Trigger points are a concept introduced by Mau, Lux, and Westheuser (2023) to study qualitative focus group interviews and understand polarisation in Germany. When people communicate, trigger points represent moments when individuals feel that their understanding of what is fair, normal, or appropriate in society is questioned. In the original studies, individuals react affectively to such triggers and show strong and negative emotional responses. In this paper, we introduce the first systematic study of the large-scale effect of individual words as trigger points by analysing a large amount of social media posts. We examine online deliberations on Reddit between 2020 and 2022 and collect >100 million posts from subreddits related to a set of words identified as trigger points in UK politics. We find that such trigger words affect user engagement and have noticeable consequences on animosity in online discussions. We share empirical evidence of trigger words causing animosity, and how they provide incentives for hate speech, adversarial debates, and disagreements. Our work is the first to introduce trigger points to computational studies of online communication. Our findings are relevant to researchers interested in online harms and who examine how citizens debate politics and society in light of affective polarisation.

SuperTweetEval: A Challenging, Unified and Heterogeneous Benchmark for Social Media NLP Research

Despite its relevance, the maturity of NLP for social media pales in comparison with general-purpose models, metrics and benchmarks. This fragmented landscape makes it hard for the community to know, for instance, given a task, which is the best performing model and how it compares with others. To alleviate this issue, we introduce a unified benchmark for NLP evaluation in social media, SuperTweetEval, which includes a heterogeneous set of tasks and datasets combined, adapted and constructed from scratch. We benchmarked the performance of a wide range of models on SuperTweetEval and our results suggest that, despite the recent advances in language modelling, social media remains challenging.

Robust Hate Speech Detection in Social Media: A Cross-Dataset Empirical Evaluation

The automatic detection of hate speech online is an active research area in NLP. Most of the studies to date are based on social media datasets that contribute to the creation of hate speech detection models trained on them. However, data creation processes contain their own biases, and models inherently learn from these dataset-specific biases. In this paper, we perform a large-scale cross-dataset comparison where we fine-tune language models on different hate speech detection datasets. This analysis shows how some datasets are more generalisable than others when used as training data. Crucially, our experiments show how combining hate speech detection datasets can contribute to the development of robust hate speech detection models. This robustness holds even when controlling by data size and compared with the best individual datasets.

Twitter Topic Classification

Social media platforms host discussions about a wide variety of topics that arise everyday. Making sense of all the content and organising it into categories is an arduous task. A common way to deal with this issue is relying on topic modeling, but topics discovered using this technique are difficult to interpret and can differ from corpus to corpus. In this paper, we present a new task based on tweet topic classification and release two associated datasets. Given a wide range of topics covering the most important discussion points in social media, we provide training and testing data from recent time periods that can be used to evaluate tweet classification models. Moreover, we perform a quantitative evaluation and analysis of current general- and domain-specific language models on the task, which provide more insights on the challenges and nature of the task.

TweetNLP: Cutting-Edge Natural Language Processing for Social Media

In this paper we present TweetNLP, an integrated platform for Natural Language Processing (NLP) in social media. TweetNLP supports a diverse set of NLP tasks, including generic focus areas such as sentiment analysis and named entity recognition, as well as social media-specific tasks such as emoji prediction and offensive language identification. Task-specific systems are powered by reasonably-sized Transformer-based language models specialized on social media text (in particular, Twitter) which can be run without the need for dedicated hardware or cloud services. The main contributions of TweetNLP are: (1) an integrated Python library for a modern toolkit supporting social media analysis using our various task-specific models adapted to the social domain; (2) an interactive online demo for codeless experimentation using our models; and (3) a tutorial covering a wide variety of typical social media applications.

Politics and Virality in the Time of Twitter: A Large-Scale Cross-Party Sentiment Analysis in Greece, Spain and United Kingdom

Social media has become extremely influential when it comes to policy making in modern societies especially in the western world (e.g., 48% of Europeans use social media every day or almost every day). Platforms such as Twitter allow users to follow politicians, thus making citizens more involved in political discussion. In the same vein, politicians use Twitter to express their opinions, debate among others on current topics and promote their political agenda aiming to influence voter behaviour. Previous studies have shown that tweets conveying negative sentiment are likely to be retweeted more frequently. In this paper, we attempt to analyse tweets from politicians from different countries and explore if their tweets follow the same trend. Utilising state-of-the-art pre-trained language models we performed sentiment analysis on multilingual tweets collected from members of parliament of Greece, Spain and United Kingdom, including devolved administrations. We achieved this by systematically exploring and analysing the differences between influential and less popular tweets. Our analysis indicates that politicians' negatively charged tweets spread more widely, especially in more recent times, and highlights interesting trends in the intersection of sentiment and popularity.

Deriving Disinformation Insights from Geolocalized Twitter Callouts

This paper demonstrates a two-stage method for deriving insights from social media data relating to disinformation by applying a combination of geospatial classification and embedding-based language modelling across multiple languages. In particular, the analysis in centered on Twitter and disinformation for three European languages: English, French and Spanish. Firstly, Twitter data is classified into European and non-European sets using BERT. Secondly, Word2vec is applied to the classified texts resulting in Eurocentric, non-Eurocentric and global representations of the data for the three target languages. This comparative analysis demonstrates not only the efficacy of the classification method but also highlights geographic, temporal and linguistic differences in the disinformation-related media. Thus, the contributions of the work are threefold: (i) a novel language-independent transformer-based geolocation method; (ii) an analytical approach that exploits lexical specificity and word embeddings to interrogate user-generated content; and (iii) a dataset of 36 million disinformation related tweets in English, French and Spanish.