Contrastive Balancing Representation Learning for Heterogeneous Dose-Response Curves Estimation

Estimating the individuals' potential response to varying treatment doses is crucial for decision-making in areas such as precision medicine and management science. Most recent studies predict counterfactual outcomes by learning a covariate representation that is independent of the treatment variable. However, such independence constraints neglect much of the covariate information that is useful for counterfactual prediction, especially when the treatment variables are continuous. To tackle the above issue, in this paper, we first theoretically demonstrate the importance of the balancing and prognostic representations for unbiased estimation of the heterogeneous dose-response curves, that is, the learned representations are constrained to satisfy the conditional independence between the covariates and both of the treatment variables and the potential responses. Based on this, we propose a novel Contrastive balancing Representation learning Network using a partial distance measure, called CRNet, for estimating the heterogeneous dose-response curves without losing the continuity of treatments. Extensive experiments are conducted on synthetic and real-world datasets demonstrating that our proposal significantly outperforms previous methods.

Long-term Causal Effects Estimation via Latent Surrogates Representation Learning

Estimating long-term causal effects based on short-term surrogates is a significant but challenging problem in many real-world applications, e.g., marketing and medicine. Despite its success in certain domains, most existing methods estimate causal effects in an idealistic and simplistic way - ignoring the causal structure among short-term outcomes and treating all of them as surrogates. However, such methods cannot be well applied to real-world scenarios, in which the partially observed surrogates are mixed with their proxies among short-term outcomes. To this end, we develop our flexible method, Laser, to estimate long-term causal effects in the more realistic situation that the surrogates are observed or have observed proxies.Given the indistinguishability between the surrogates and proxies, we utilize identifiable variational auto-encoder (iVAE) to recover the whole valid surrogates on all the surrogates candidates without the need of distinguishing the observed surrogates or the proxies of latent surrogates. With the help of the recovered surrogates, we further devise an unbiased estimation of long-term causal effects. Extensive experimental results on the real-world and semi-synthetic datasets demonstrate the effectiveness of our proposed method.

GCF: Generalized Causal Forest for Heterogeneous Treatment Effect Estimation in Online Marketplace

Uplift modeling is a rapidly growing approach that utilizes machine learning and causal inference methods to estimate the heterogeneous treatment effects. It has been widely adopted and applied to online marketplaces to assist large-scale decision-making in recent years. The existing popular methods, like forest-based modeling, either work only for discrete treatments or make partially linear or parametric assumptions that may suffer from model misspecification. To alleviate these problems, we extend causal forest (CF) with non-parametric dose-response functions (DRFs) that can be estimated locally using a kernel-based doubly robust estimator. Moreover, we propose a distance-based splitting criterion in the functional space of conditional DRFs to capture the heterogeneity for the continuous treatments. We call the proposed algorithm generalized causal forest (GCF) as it generalizes the use case of CF to a much broader setup. We show the effectiveness of GCF by comparing it to popular uplift modeling models on both synthetic and real-world datasets. We implement GCF in Spark and successfully deploy it into DiDi's real-time pricing system. Online A/B testing results further validate the superiority of GCF.