Auctions with LLM Summaries

We study an auction setting in which bidders bid for placement of their content within a summary generated by a large language model (LLM), e.g., an ad auction in which the display is a summary paragraph of multiple ads. This generalizes the classic ad settings such as position auctions to an LLM generated setting, which allows us to handle general display formats. We propose a novel factorized framework in which an auction module and an LLM module work together via a prediction model to provide welfare maximizing summary outputs in an incentive compatible manner. We provide a theoretical analysis of this framework and synthetic experiments to demonstrate the feasibility and validity of the system together with welfare comparisons.

User Response in Ad Auctions: An MDP Formulation of Long-Term Revenue Optimization

We propose a new Markov Decision Process (MDP) model for ad auctions to capture the user response to the quality of ads, with the objective of maximizing the long-term discounted revenue. By incorporating user response, our model takes into consideration all three parties involved in the auction (advertiser, auctioneer, and user). The state of the user is modeled as a user-specific click-through rate (CTR) with the CTR changing in the next round according to the set of ads shown to the user in the current round. We characterize the optimal mechanism for this MDP as a Myerson's auction with a notion of modified virtual value, which relies on the value distribution of the advertiser, the current user state, and the future impact of showing the ad to the user. Moreover, we propose a simple mechanism built upon second price auctions with personalized reserve prices and show it can achieve a constant-factor approximation to the optimal long term discounted revenue.

Learning Robust Algorithms for Online Allocation Problems Using Adversarial Training

We address the challenge of finding algorithms for online allocation (i.e. bipartite matching) using a machine learning approach. In this paper, we focus on the AdWords problem, which is a classical online budgeted matching problem of both theoretical and practical significance. In contrast to existing work, our goal is to accomplish algorithm design {\em tabula rasa}, i.e., without any human-provided insights or expert-tuned training data beyond specifying the objective and constraints of the optimization problem. We construct a framework based on insights and ideas from game theory, adversarial training and GANs Key to our approach is to generate adversarial examples that expose the weakness of any given algorithm. A unique challenge in our context is to generate complete examples from scratch rather than perturbing given examples and we demonstrate this can be accomplished for the Adwords problem. We use this framework to co-train an algorithm network and an adversarial network against each other until they converge to an equilibrium. This approach finds algorithms and adversarial examples that are consistent with known optimal results. Secondly, we address the question of robustness of the algorithm, namely can we design algorithms that are both strong under practical distributions, as well as exhibit robust performance against adversarial instances. To accomplish this, we train algorithm networks using a mixture of adversarial and practical distributions like power-laws; the resulting networks exhibit a smooth trade-off between the two input regimes.