Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads

Video-based ads are a vital medium for brands to engage consumers, with social media platforms leveraging user data to optimize ad delivery and boost engagement. A crucial but under-explored aspect is the 'hooking period', the first three seconds that capture viewer attention and influence engagement metrics. Analyzing this brief window is challenging due to the multimodal nature of video content, which blends visual, auditory, and textual elements. Traditional methods often miss the nuanced interplay of these components, requiring advanced frameworks for thorough evaluation. This study presents a framework using transformer-based multimodal large language models (MLLMs) to analyze the hooking period of video ads. It tests two frame sampling strategies, uniform random sampling and key frame selection, to ensure balanced and representative acoustic feature extraction, capturing the full range of design elements. The hooking video is processed by state-of-the-art MLLMs to generate descriptive analyses of the ad's initial impact, which are distilled into coherent topics using BERTopic for high-level abstraction. The framework also integrates features such as audio attributes and aggregated ad targeting information, enriching the feature set for further analysis. Empirical validation on large-scale real-world data from social media platforms demonstrates the efficacy of our framework, revealing correlations between hooking period features and key performance metrics like conversion per investment. The results highlight the practical applicability and predictive power of the approach, offering valuable insights for optimizing video ad strategies. This study advances video ad analysis by providing a scalable methodology for understanding and enhancing the initial moments of video advertisements.

A data-driven model-free physical-informed deep operator network for solving nonlinear dynamic system

The existing physical-informed Deep Operator Networks are mostly based on either the well-known mathematical formula of the system or huge amounts of data for different scenarios. However, in some cases, it is difficult to get the exact mathematical formula and vast amounts of data in some dynamic systems, we can only get a few experimental data or limited mathematical information. To address the cases, we propose a data-driven model-free physical-informed Deep Operator Network (DeepOnet) framework to learn the nonlinear dynamic systems from few available data. We first explore the short-term dependence of the available data and use a surrogate machine learning model to extract the short-term dependence. Then, the surrogate machine learning model is incorporated into the DeepOnet as the physical information part. Then, the constructed DeepOnet is trained to simulate the system's dynamic response for given control inputs and initial conditions. Numerical experiments on different systems confirm that our DeepOnet framework learns to approximate the dynamic response of some nonlinear dynamic systems effectively.

Exploring the Utility of MALDI-TOF Mass Spectrometry and Antimicrobial Resistance in Hospital Outbreak Detection

Accurate and timely identification of hospital outbreak clusters is crucial for preventing the spread of infections that have epidemic potential. While assessing pathogen similarity through whole genome sequencing (WGS) is considered the gold standard for outbreak detection, its high cost and lengthy turnaround time preclude routine implementation in clinical laboratories. We explore the utility of two rapid and cost-effective alternatives to WGS, matrix-assisted laser desorption ionization-time of flight (MALDI-TOF) mass spectrometry and antimicrobial resistance (AR) patterns. We develop a machine learning framework that extracts informative representations from MALDI-TOF spectra and AR patterns for outbreak detection and explore their fusion. Through multi-species analyses, we demonstrate that in some cases MALDI-TOF and AR have the potential to reduce reliance on WGS, enabling more accessible and rapid outbreak surveillance.

PIS: A Physics-Informed System for Accurate State Partitioning of $Aβ_{42}$ Protein Trajectories

Understanding the conformational evolution of $β$-amyloid ($Aβ$), particularly the $Aβ_{42}$ isoform, is fundamental to elucidating the pathogenic mechanisms underlying Alzheimer's disease. However, existing end-to-end deep learning models often struggle to capture subtle state transitions in protein trajectories due to a lack of explicit physical constraints. In this work, we introduce PIS, a Physics-Informed System designed for robust metastable state partitioning. By integrating pre-computed physical priors, such as the radius of gyration and solvent-accessible surface area, into the extraction of topological features, our model achieves superior performance on the $Aβ_{42}$ dataset. Furthermore, PIS provides an interactive platform that features dynamic monitoring of physical characteristics and multi-dimensional result validation. This system offers biological researchers a powerful set of analytical tools with physically grounded interpretability. A demonstration video of PIS is available on https://youtu.be/AJHGzUtRCg0.

OpenVO: Open-World Visual Odometry with Temporal Dynamics Awareness

We introduce OpenVO, a novel framework for Open-world Visual Odometry (VO) with temporal awareness under limited input conditions. OpenVO effectively estimates real-world-scale ego-motion from monocular dashcam footage with varying observation rates and uncalibrated cameras, enabling robust trajectory dataset construction from rare driving events recorded in dashcam. Existing VO methods are trained on fixed observation frequency (e.g., 10Hz or 12Hz), completely overlooking temporal dynamics information. Many prior methods also require calibrated cameras with known intrinsic parameters. Consequently, their performance degrades when (1) deployed under unseen observation frequencies or (2) applied to uncalibrated cameras. These significantly limit their generalizability to many downstream tasks, such as extracting trajectories from dashcam footage. To address these challenges, OpenVO (1) explicitly encodes temporal dynamics information within a two-frame pose regression framework and (2) leverages 3D geometric priors derived from foundation models. We validate our method on three major autonomous-driving benchmarks - KITTI, nuScenes, and Argoverse 2 - achieving more than 20 performance improvement over state-of-the-art approaches. Under varying observation rate settings, our method is significantly more robust, achieving 46%-92% lower errors across all metrics. These results demonstrate the versatility of OpenVO for real-world 3D reconstruction and diverse downstream applications.

Topology of Reasoning: Retrieved Cell Complex-Augmented Generation for Textual Graph Question Answering

Retrieval-Augmented Generation (RAG) enhances the reasoning ability of Large Language Models (LLMs) by dynamically integrating external knowledge, thereby mitigating hallucinations and strengthening contextual grounding for structured data such as graphs. Nevertheless, most existing RAG variants for textual graphs concentrate on low-dimensional structures -- treating nodes as entities (0-dimensional) and edges or paths as pairwise or sequential relations (1-dimensional), but overlook cycles, which are crucial for reasoning over relational loops. Such cycles often arise in questions requiring closed-loop inference about similar objects or relative positions. This limitation often results in incomplete contextual grounding and restricted reasoning capability. In this work, we propose Topology-enhanced Retrieval-Augmented Generation (TopoRAG), a novel framework for textual graph question answering that effectively captures higher-dimensional topological and relational dependencies. Specifically, TopoRAG first lifts textual graphs into cellular complexes to model multi-dimensional topological structures. Leveraging these lifted representations, a topology-aware subcomplex retrieval mechanism is proposed to extract cellular complexes relevant to the input query, providing compact and informative topological context. Finally, a multi-dimensional topological reasoning mechanism operates over these complexes to propagate relational information and guide LLMs in performing structured, logic-aware inference. Empirical evaluations demonstrate that our method consistently surpasses existing baselines across diverse textual graph tasks.

LongVideo-R1: Smart Navigation for Low-cost Long Video Understanding

This paper addresses the critical and underexplored challenge of long video understanding with low computational budgets. We propose LongVideo-R1, an active, reasoning-equipped multimodal large language model (MLLM) agent designed for efficient video context navigation, avoiding the redundancy of exhaustive search. At the core of LongVideo-R1 lies a reasoning module that leverages high-level visual cues to infer the most informative video clip for subsequent processing. During inference, the agent initiates traversal from top-level visual summaries and iteratively refines its focus, immediately halting the exploration process upon acquiring sufficient knowledge to answer the query. To facilitate training, we first extract hierarchical video captions from CGBench, a video corpus with grounding annotations, and guide GPT-5 to generate 33K high-quality chain-of-thought-with-tool trajectories. The LongVideo-R1 agent is fine-tuned upon the Qwen-3-8B model through a two-stage paradigm: supervised fine-tuning (SFT) followed by reinforcement learning (RL), where RL employs a specifically designed reward function to maximize selective and efficient clip navigation. Experiments on multiple long video benchmarks validate the effectiveness of name, which enjoys superior tradeoff between QA accuracy and efficiency. All curated data and source code are provided in the supplementary material and will be made publicly available. Code and data are available at: https://github.com/qiujihao19/LongVideo-R1

StruXLIP: Enhancing Vision-language Models with Multimodal Structural Cues

Edge-based representations are fundamental cues for visual understanding, a principle rooted in early vision research and still central today. We extend this principle to vision-language alignment, showing that isolating and aligning structural cues across modalities can greatly benefit fine-tuning on long, detail-rich captions, with a specific focus on improving cross-modal retrieval. We introduce StruXLIP, a fine-tuning alignment paradigm that extracts edge maps (e.g., Canny), treating them as proxies for the visual structure of an image, and filters the corresponding captions to emphasize structural cues, making them "structure-centric". Fine-tuning augments the standard alignment loss with three structure-centric losses: (i) aligning edge maps with structural text, (ii) matching local edge regions to textual chunks, and (iii) connecting edge maps to color images to prevent representation drift. From a theoretical standpoint, while standard CLIP maximizes the mutual information between visual and textual embeddings, StruXLIP additionally maximizes the mutual information between multimodal structural representations. This auxiliary optimization is intrinsically harder, guiding the model toward more robust and semantically stable minima, enhancing vision-language alignment. Beyond outperforming current competitors on cross-modal retrieval in both general and specialized domains, our method serves as a general boosting recipe that can be integrated into future approaches in a plug-and-play manner. Code and pretrained models are publicly available at: https://github.com/intelligolabs/StruXLIP.

Measuring Social Integration Through Participation: Categorizing Organizations and Leisure Activities in the Displaced Karelians Interview Archive using LLMs

Digitized historical archives make it possible to study everyday social life on a large scale, but the information extracted directly from text often does not directly allow one to answer the research questions posed by historians or sociologists in a quantitative manner. We address this problem in a large collection of Finnish World War II Karelian evacuee family interviews. Prior work extracted more than 350K mentions of leisure time activities and organizational memberships from these interviews, yielding 71K unique activity and organization names -- far too many to analyze directly. We develop a categorization framework that captures key aspects of participation (the kind of activity/organization, how social it typically is, how regularly it happens, and how physically demanding it is). We annotate a gold-standard set to allow for a reliable evaluation, and then test whether large language models can apply the same schema at scale. Using a simple voting approach across multiple model runs, we find that an open-weight LLM can closely match expert judgments. Finally, we apply the method to label the 350K entities, producing a structured resource for downstream studies of social integration and related outcomes.

DTBench: A Synthetic Benchmark for Document-to-Table Extraction

Document-to-table (Doc2Table) extraction derives structured tables from unstructured documents under a target schema, enabling reliable and verifiable SQL-based data analytics. Although large language models (LLMs) have shown promise in flexible information extraction, their ability to produce precisely structured tables remains insufficiently understood, particularly for indirect extraction that requires complex capabilities such as reasoning and conflict resolution. Existing benchmarks neither explicitly distinguish nor comprehensively cover the diverse capabilities required in Doc2Table extraction. We argue that a capability-aware benchmark is essential for systematic evaluation. However, constructing such benchmarks using human-annotated document-table pairs is costly, difficult to scale, and limited in capability coverage. To address this, we adopt a reverse Table2Doc paradigm and design a multi-agent synthesis workflow to generate documents from ground-truth tables. Based on this approach, we present DTBench, a synthetic benchmark that adopts a proposed two-level taxonomy of Doc2Table capabilities, covering 5 major categories and 13 subcategories. We evaluate several mainstream LLMs on DTBench, and demonstrate substantial performance gaps across models, as well as persistent challenges in reasoning, faithfulness, and conflict resolution. DTBench provides a comprehensive testbed for data generation and evaluation, facilitating future research on Doc2Table extraction. The benchmark is publicly available at https://github.com/ZJU-DAILY/DTBench.