Intelligent Online Selling Point Extraction for E-Commerce Recommendation

In the past decade, automatic product description generation for e-commerce have witnessed significant advancement. As the services provided by e-commerce platforms become diverse, it is necessary to dynamically adapt the patterns of descriptions generated. The selling point of products is an important type of product description for which the length should be as short as possible while still conveying key information. In addition, this kind of product description should be eye-catching to the readers. Currently, product selling points are normally written by human experts. Thus, the creation and maintenance of these contents incur high costs. These costs can be significantly reduced if product selling points can be automatically generated by machines. In this paper, we report our experience developing and deploying the Intelligent Online Selling Point Extraction (IOSPE) system to serve the recommendation system in the JD.com e-commerce platform. Since July 2020, IOSPE has become a core service for 62 key categories of products (covering more than 4 million products). So far, it has generated more than 0.1 billion selling points, thereby significantly scaling up the selling point creation operation and saving human labour. These IOSPE generated selling points have increased the click-through rate (CTR) by 1.89\% and the average duration the customers spent on the products by more than 2.03\% compared to the previous practice, which are significant improvements for such a large-scale e-commerce platform.

Automatic Product Copywriting for E-Commerce

Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our in-house platform; and 2) copywriting quality control, which is based on both automatic evaluation and human screening. For selected domains, the models are trained and updated daily with the updated training data. In addition, the model is also used as a real-time writing assistant tool on our live broadcast platform. The APCG system has been deployed in JD.com since Feb 2021. By Sep 2021, it has generated 2.53 million product descriptions, and improved the overall averaged click-through rate (CTR) and the Conversion Rate (CVR) by 4.22% and 3.61%, compared to baselines, respectively on a year-on-year basis. The accumulated Gross Merchandise Volume (GMV) made by our system is improved by 213.42%, compared to the number in Feb 2021.

DSGPT: Domain-Specific Generative Pre-Training of Transformers for Text Generation in E-commerce Title and Review Summarization

We propose a novel domain-specific generative pre-training (DS-GPT) method for text generation and apply it to the product titleand review summarization problems on E-commerce mobile display.First, we adopt a decoder-only transformer architecture, which fitswell for fine-tuning tasks by combining input and output all to-gether. Second, we demonstrate utilizing only small amount of pre-training data in related domains is powerful. Pre-training a languagemodel from a general corpus such as Wikipedia or the CommonCrawl requires tremendous time and resource commitment, andcan be wasteful if the downstream tasks are limited in variety. OurDSGPT is pre-trained on a limited dataset, the Chinese short textsummarization dataset (LCSTS). Third, our model does not requireproduct-related human-labeled data. For title summarization task,the state of art explicitly uses additional background knowledgein training and predicting stages. In contrast, our model implic-itly captures this knowledge and achieves significant improvementover other methods, after fine-tuning on the public Taobao.comdataset. For review summarization task, we utilize JD.com in-housedataset, and observe similar improvement over standard machinetranslation methods which lack the flexibility of fine-tuning. Ourproposed work can be simply extended to other domains for a widerange of text generation tasks.

TriTransNet: RGB-D Salient Object Detection with a Triplet Transformer Embedding Network

Salient object detection is the pixel-level dense prediction task which can highlight the prominent object in the scene. Recently U-Net framework is widely used, and continuous convolution and pooling operations generate multi-level features which are complementary with each other. In view of the more contribution of high-level features for the performance, we propose a triplet transformer embedding module to enhance them by learning long-range dependencies across layers. It is the first to use three transformer encoders with shared weights to enhance multi-level features. By further designing scale adjustment module to process the input, devising three-stream decoder to process the output and attaching depth features to color features for the multi-modal fusion, the proposed triplet transformer embedding network (TriTransNet) achieves the state-of-the-art performance in RGB-D salient object detection, and pushes the performance to a new level. Experimental results demonstrate the effectiveness of the proposed modules and the competition of TriTransNet.

SearchGCN: Powering Embedding Retrieval by Graph Convolution Networks for E-Commerce Search

Graph convolution networks (GCN), which recently becomes new state-of-the-art method for graph node classification, recommendation and other applications, has not been successfully applied to industrial-scale search engine yet. In this proposal, we introduce our approach, namely SearchGCN, for embedding-based candidate retrieval in one of the largest e-commerce search engine in the world. Empirical studies demonstrate that SearchGCN learns better embedding representations than existing methods, especially for long tail queries and items. Thus, SearchGCN has been deployed into JD.com's search production since July 2020.

Joint Learning of Deep Retrieval Model and Product Quantization based Embedding Index

Embedding index that enables fast approximate nearest neighbor(ANN) search, serves as an indispensable component for state-of-the-art deep retrieval systems. Traditional approaches, often separating the two steps of embedding learning and index building, incur additional indexing time and decayed retrieval accuracy. In this paper, we propose a novel method called Poeem, which stands for product quantization based embedding index jointly trained with deep retrieval model, to unify the two separate steps within an end-to-end training, by utilizing a few techniques including the gradient straight-through estimator, warm start strategy, optimal space decomposition and Givens rotation. Extensive experimental results show that the proposed method not only improves retrieval accuracy significantly but also reduces the indexing time to almost none. We have open sourced our approach for the sake of comparison and reproducibility.

Person Search Challenges and Solutions: A Survey

Person search has drawn increasing attention due to its real-world applications and research significance. Person search aims to find a probe person in a gallery of scene images with a wide range of applications, such as criminals search, multicamera tracking, missing person search, etc. Early person search works focused on image-based person search, which uses person image as the search query. Text-based person search is another major person search category that uses free-form natural language as the search query. Person search is challenging, and corresponding solutions are diverse and complex. Therefore, systematic surveys on this topic are essential. This paper surveyed the recent works on image-based and text-based person search from the perspective of challenges and solutions. Specifically, we provide a brief analysis of highly influential person search methods considering the three significant challenges: the discriminative person features, the query-person gap, and the detection-identification inconsistency. We summarise and compare evaluation results. Finally, we discuss open issues and some promising future research directions.

A unified Neural Network Approach to E-CommerceRelevance Learning

Result relevance scoring is critical to e-commerce search user experience. Traditional information retrieval methods focus on keyword matching and hand-crafted or counting-based numeric features, with limited understanding of item semantic relevance. We describe a highly-scalable feed-forward neural model to provide relevance score for (query, item) pairs, using only user query and item title as features, and both user click feedback as well as limited human ratings as labels. Several general enhancements were applied to further optimize eval/test metrics, including Siamese pairwise architecture, random batch negative co-training, and point-wise fine-tuning. We found significant improvement over GBDT baseline as well as several off-the-shelf deep-learning baselines on an independently constructed ratings dataset. The GBDT model relies on 10 times more features. We also present metrics for select subset combinations of techniques mentioned above.

From Semantic Retrieval to Pairwise Ranking: Applying Deep Learning in E-commerce Search

We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.