MISS: Multi-Interest Self-Supervised Learning Framework for Click-Through Rate Prediction

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important behavior patterns. Despite the effectiveness, we argue that these methods suffer from the risk of label sparsity (i.e., the user-item interactions are highly sparse with respect to the feature space), label noise (i.e., the collected user-item interactions are usually noisy), and the underuse of domain knowledge (i.e., the pairwise correlations between samples). To address these challenging problems, we propose a novel Multi-Interest Self-Supervised learning (MISS) framework which enhances the feature embeddings with interest-level self-supervision signals. With the help of two novel CNN-based multi-interest extractors,self-supervision signals are discovered with full considerations of different interest representations (point-wise and union-wise), interest dependencies (short-range and long-range), and interest correlations (inter-item and intra-item). Based on that, contrastive learning losses are further applied to the augmented views of interest representations, which effectively improves the feature representation learning. Furthermore, our proposed MISS framework can be used as an plug-in component with existing CTR prediction models and further boost their performances. Extensive experiments on three large-scale datasets show that MISS significantly outperforms the state-of-the-art models, by up to 13.55% in AUC, and also enjoys good compatibility with representative deep CTR models.

QA4PRF: A Question Answering based Framework for Pseudo Relevance Feedback

Pseudo relevance feedback (PRF) automatically performs query expansion based on top-retrieved documents to better represent the user's information need so as to improve the search results. Previous PRF methods mainly select expansion terms with high occurrence frequency in top-retrieved documents or with high semantic similarity with the original query. However, existing PRF methods hardly try to understand the content of documents, which is very important in performing effective query expansion to reveal the user's information need. In this paper, we propose a QA-based framework for PRF called QA4PRF to utilize contextual information in documents. In such a framework, we formulate PRF as a QA task, where the query and each top-retrieved document play the roles of question and context in the corresponding QA system, while the objective is to find some proper terms to expand the original query by utilizing contextual information, which are similar answers in QA task. Besides, an attention-based pointer network is built on understanding the content of top-retrieved documents and selecting the terms to represent the original query better. We also show that incorporating the traditional supervised learning methods, such as LambdaRank, to integrate PRF information will further improve the performance of QA4PRF. Extensive experiments on three real-world datasets demonstrate that QA4PRF significantly outperforms the state-of-the-art methods.

AIM: Automatic Interaction Machine for Click-Through Rate Prediction

Feature embedding learning and feature interaction modeling are two crucial components of deep models for Click-Through Rate (CTR) prediction. Most existing deep CTR models suffer from the following three problems. First, feature interactions are either manually designed or simply enumerated. Second, all the feature interactions are modeled with an identical interaction function. Third, in most existing models, different features share the same embedding size which leads to memory inefficiency. To address these three issues mentioned above, we propose Automatic Interaction Machine (AIM) with three core components, namely, Feature Interaction Search (FIS), Interaction Function Search (IFS) and Embedding Dimension Search (EDS), to select significant feature interactions, appropriate interaction functions and necessary embedding dimensions automatically in a unified framework. Specifically, FIS component automatically identifies different orders of essential feature interactions with useless ones pruned; IFS component selects appropriate interaction functions for each individual feature interaction in a learnable way; EDS component automatically searches proper embedding size for each feature. Offline experiments on three large-scale datasets validate the superior performance of AIM. A three-week online A/B test in the recommendation service of a mainstream app market shows that AIM improves DeepFM model by 4.4% in terms of CTR.

Cross-Batch Negative Sampling for Training Two-Tower Recommenders

The two-tower architecture has been widely applied for learning item and user representations, which is important for large-scale recommender systems. Many two-tower models are trained using various in-batch negative sampling strategies, where the effects of such strategies inherently rely on the size of mini-batches. However, training two-tower models with a large batch size is inefficient, as it demands a large volume of memory for item and user contents and consumes a lot of time for feature encoding. Interestingly, we find that neural encoders can output relatively stable features for the same input after warming up in the training process. Based on such facts, we propose a simple yet effective sampling strategy called Cross-Batch Negative Sampling (CBNS), which takes advantage of the encoded item embeddings from recent mini-batches to boost the model training. Both theoretical analysis and empirical evaluations demonstrate the effectiveness and the efficiency of CBNS.

UltraGCN: Ultra Simplification of Graph Convolutional Networks for Recommendation

With the recent success of graph convolutional networks (GCNs), they have been widely applied for recommendation, and achieved impressive performance gains. The core of GCNs lies in its message passing mechanism to aggregate neighborhood information. However, we observed that message passing largely slows down the convergence of GCNs during training, especially for large-scale recommender systems, which hinders their wide adoption. LightGCN makes an early attempt to simplify GCNs for collaborative filtering by omitting feature transformations and nonlinear activations. In this paper, we take one step further to propose an ultra-simplified formulation of GCNs (dubbed UltraGCN), which skips infinite layers of message passing for efficient recommendation. Instead of explicit message passing, UltraGCN resorts to directly approximate the limit of infinite-layer graph convolutions via a constraint loss. Meanwhile, UltraGCN allows for more appropriate edge weight assignments and flexible adjustment of the relative importances among different types of relationships. This finally yields a simple yet effective UltraGCN model, which is easy to implement and efficient to train. Experimental results on four benchmark datasets show that UltraGCN not only outperforms the state-of-the-art GCN models but also achieves more than 10x speedup over LightGCN.

Content Filtering Enriched GNN Framework for News Recommendation

Learning accurate users and news representations is critical for news recommendation. Despite great progress, existing methods seem to have a strong bias towards content representation or just capture collaborative filtering relationship. However, these approaches may suffer from the data sparsity problem (user-news interactive behavior sparsity problem) or maybe affected more by news (or user) with high popularity. In this paper, to address such limitations, we propose content filtering enriched GNN framework for news recommendation, ConFRec in short. It is compatible with existing GNN-based approaches for news recommendation and can capture both collaborative and content filtering information simultaneously. Comprehensive experiments are conducted to demonstrate the effectiveness of ConFRec over the state-of-the-art baseline models for news recommendation on real-world datasets for news recommendation.

Context-aware Reranking with Utility Maximization for Recommendation

As a critical task for large-scale commercial recommender systems, reranking has shown the potential of improving recommendation results by uncovering mutual influence among items. Reranking rearranges items in the initial ranking lists from the previous ranking stage to better meet users' demands. However, rather than considering the context of initial lists as most existing methods do, an ideal reranking algorithm should consider the counterfactual context -- the position and the alignment of the items in the reranked lists. In this work, we propose a novel pairwise reranking framework, Context-aware Reranking with Utility Maximization for recommendation (CRUM), which maximizes the overall utility after reranking efficiently. Specifically, we first design a utility-oriented evaluator, which applies Bi-LSTM and graph attention mechanism to estimate the listwise utility via the counterfactual context modeling. Then, under the guidance of the evaluator, we propose a pairwise reranker model to find the most suitable position for each item by swapping misplaced item pairs. Extensive experiments on two benchmark datasets and a proprietary real-world dataset demonstrate that CRUM significantly outperforms the state-of-the-art models in terms of both relevance-based metrics and utility-based metrics.

Why Do We Click: Visual Impression-aware News Recommendation

There is a soaring interest in the news recommendation research scenario due to the information overload. To accurately capture users' interests, we propose to model multi-modal features, in addition to the news titles that are widely used in existing works, for news recommendation. Besides, existing research pays little attention to the click decision-making process in designing multi-modal modeling modules. In this work, inspired by the fact that users make their click decisions mostly based on the visual impression they perceive when browsing news, we propose to capture such visual impression information with visual-semantic modeling for news recommendation. Specifically, we devise the local impression modeling module to simultaneously attend to decomposed details in the impression when understanding the semantic meaning of news title, which could explicitly get close to the process of users reading news. In addition, we inspect the impression from a global view and take structural information, such as the arrangement of different fields and spatial position of different words on the impression, into the modeling of multiple modalities. To accommodate the research of visual impression-aware news recommendation, we extend the text-dominated news recommendation dataset MIND by adding snapshot impression images and will release it to nourish the research field. Extensive comparisons with the state-of-the-art news recommenders along with the in-depth analyses demonstrate the effectiveness of the proposed method and the promising capability of modeling visual impressions for the content-based recommenders.

SimpleX: A Simple and Strong Baseline for Collaborative Filtering

Collaborative filtering (CF) is a widely studied research topic in recommender systems. The learning of a CF model generally depends on three major components, namely interaction encoder, loss function, and negative sampling. While many existing studies focus on the design of more powerful interaction encoders, the impacts of loss functions and negative sampling ratios have not yet been well explored. In this work, we show that the choice of loss function as well as negative sampling ratio is equivalently important. More specifically, we propose the cosine contrastive loss (CCL) and further incorporate it to a simple unified CF model, dubbed SimpleX. Extensive experiments have been conducted on 11 benchmark datasets and compared with 29 existing CF models in total. Surprisingly, the results show that, under our CCL loss and a large negative sampling ratio, SimpleX can surpass most sophisticated state-of-the-art models by a large margin (e.g., max 48.5% improvement in NDCG@20 over LightGCN). We believe that SimpleX could not only serve as a simple strong baseline to foster future research on CF, but also shed light on the potential research direction towards improving loss function and negative sampling.

Top-N Recommendation with Counterfactual User Preference Simulation

Top-N recommendation, which aims to learn user ranking-based preference, has long been a fundamental problem in a wide range of applications. Traditional models usually motivate themselves by designing complex or tailored architectures based on different assumptions. However, the training data of recommender system can be extremely sparse and imbalanced, which poses great challenges for boosting the recommendation performance. To alleviate this problem, in this paper, we propose to reformulate the recommendation task within the causal inference framework, which enables us to counterfactually simulate user ranking-based preferences to handle the data scarce problem. The core of our model lies in the counterfactual question: "what would be the user's decision if the recommended items had been different?". To answer this question, we firstly formulate the recommendation process with a series of structural equation models (SEMs), whose parameters are optimized based on the observed data. Then, we actively indicate many recommendation lists (called intervention in the causal inference terminology) which are not recorded in the dataset, and simulate user feedback according to the learned SEMs for generating new training samples. Instead of randomly intervening on the recommendation list, we design a learning-based method to discover more informative training samples. Considering that the learned SEMs can be not perfect, we, at last, theoretically analyze the relation between the number of generated samples and the model prediction error, based on which a heuristic method is designed to control the negative effect brought by the prediction error. Extensive experiments are conducted based on both synthetic and real-world datasets to demonstrate the effectiveness of our framework.