NLP for Social Good: A Survey of Challenges, Opportunities, and Responsible Deployment

Recent advancements in large language models (LLMs) have unlocked unprecedented possibilities across a range of applications. However, as a community, we believe that the field of Natural Language Processing (NLP) has a growing need to approach deployment with greater intentionality and responsibility. In alignment with the broader vision of AI for Social Good (Toma\v{s}ev et al., 2020), this paper examines the role of NLP in addressing pressing societal challenges. Through a cross-disciplinary analysis of social goals and emerging risks, we highlight promising research directions and outline challenges that must be addressed to ensure responsible and equitable progress in NLP4SG research.

Are Language Models Consequentialist or Deontological Moral Reasoners?

As AI systems increasingly navigate applications in healthcare, law, and governance, understanding how they handle ethically complex scenarios becomes critical. Previous work has mainly examined the moral judgments in large language models (LLMs), rather than their underlying moral reasoning process. In contrast, we focus on a large-scale analysis of the moral reasoning traces provided by LLMs. Furthermore, unlike prior work that attempted to draw inferences from only a handful of moral dilemmas, our study leverages over 600 distinct trolley problems as probes for revealing the reasoning patterns that emerge within different LLMs. We introduce and test a taxonomy of moral rationales to systematically classify reasoning traces according to two main normative ethical theories: consequentialism and deontology. Our analysis reveals that LLM chains-of-thought tend to favor deontological principles based on moral obligations, while post-hoc explanations shift notably toward consequentialist rationales that emphasize utility. Our framework provides a foundation for understanding how LLMs process and articulate ethical considerations, an important step toward safe and interpretable deployment of LLMs in high-stakes decision-making environments. Our code is available at https://github.com/keenansamway/moral-lens .

When Ethics and Payoffs Diverge: LLM Agents in Morally Charged Social Dilemmas

Recent advances in large language models (LLMs) have enabled their use in complex agentic roles, involving decision-making with humans or other agents, making ethical alignment a key AI safety concern. While prior work has examined both LLMs' moral judgment and strategic behavior in social dilemmas, there is limited understanding of how they act when moral imperatives directly conflict with rewards or incentives. To investigate this, we introduce Moral Behavior in Social Dilemma Simulation (MoralSim) and evaluate how LLMs behave in the prisoner's dilemma and public goods game with morally charged contexts. In MoralSim, we test a range of frontier models across both game structures and three distinct moral framings, enabling a systematic examination of how LLMs navigate social dilemmas in which ethical norms conflict with payoff-maximizing strategies. Our results show substantial variation across models in both their general tendency to act morally and the consistency of their behavior across game types, the specific moral framing, and situational factors such as opponent behavior and survival risks. Crucially, no model exhibits consistently moral behavior in MoralSim, highlighting the need for caution when deploying LLMs in agentic roles where the agent's "self-interest" may conflict with ethical expectations. Our code is available at https://github.com/sbackmann/moralsim.

Evaluation Framework for AI Systems in "the Wild"

Generative AI (GenAI) models have become vital across industries, yet current evaluation methods have not adapted to their widespread use. Traditional evaluations often rely on benchmarks and fixed datasets, frequently failing to reflect real-world performance, which creates a gap between lab-tested outcomes and practical applications. This white paper proposes a comprehensive framework for how we should evaluate real-world GenAI systems, emphasizing diverse, evolving inputs and holistic, dynamic, and ongoing assessment approaches. The paper offers guidance for practitioners on how to design evaluation methods that accurately reflect real-time capabilities, and provides policymakers with recommendations for crafting GenAI policies focused on societal impacts, rather than fixed performance numbers or parameter sizes. We advocate for holistic frameworks that integrate performance, fairness, and ethics and the use of continuous, outcome-oriented methods that combine human and automated assessments while also being transparent to foster trust among stakeholders. Implementing these strategies ensures GenAI models are not only technically proficient but also ethically responsible and impactful.

Revealing Hidden Mechanisms of Cross-Country Content Moderation with Natural Language Processing

The ability of Natural Language Processing (NLP) methods to categorize text into multiple classes has motivated their use in online content moderation tasks, such as hate speech and fake news detection. However, there is limited understanding of how or why these methods make such decisions, or why certain content is moderated in the first place. To investigate the hidden mechanisms behind content moderation, we explore multiple directions: 1) training classifiers to reverse-engineer content moderation decisions across countries; 2) explaining content moderation decisions by analyzing Shapley values and LLM-guided explanations. Our primary focus is on content moderation decisions made across countries, using pre-existing corpora sampled from the Twitter Stream Grab. Our experiments reveal interesting patterns in censored posts, both across countries and over time. Through human evaluations of LLM-generated explanations across three LLMs, we assess the effectiveness of using LLMs in content moderation. Finally, we discuss potential future directions, as well as the limitations and ethical considerations of this work. Our code and data are available at https://github.com/causalNLP/censorship

Mind the (Belief) Gap: Group Identity in the World of LLMs

Social biases and belief-driven behaviors can significantly impact Large Language Models (LLMs) decisions on several tasks. As LLMs are increasingly used in multi-agent systems for societal simulations, their ability to model fundamental group psychological characteristics remains critical yet under-explored. In this study, we present a multi-agent framework that simulates belief congruence, a classical group psychology theory that plays a crucial role in shaping societal interactions and preferences. Our findings reveal that LLMs exhibit amplified belief congruence compared to humans, across diverse contexts. We further investigate the implications of this behavior on two downstream tasks: (1) misinformation dissemination and (2) LLM learning, finding that belief congruence in LLMs increases misinformation dissemination and impedes learning. To mitigate these negative impacts, we propose strategies inspired by: (1) contact hypothesis, (2) accuracy nudges, and (3) global citizenship framework. Our results show that the best strategies reduce misinformation dissemination by up to 37% and enhance learning by 11%. Bridging social psychology and AI, our work provides insights to navigate real-world interactions using LLMs while addressing belief-driven biases.

Persuasion at Play: Understanding Misinformation Dynamics in Demographic-Aware Human-LLM Interactions

Existing challenges in misinformation exposure and susceptibility vary across demographic groups, as some populations are more vulnerable to misinformation than others. Large language models (LLMs) introduce new dimensions to these challenges through their ability to generate persuasive content at scale and reinforcing existing biases. This study investigates the bidirectional persuasion dynamics between LLMs and humans when exposed to misinformative content. We analyze human-to-LLM influence using human-stance datasets and assess LLM-to-human influence by generating LLM-based persuasive arguments. Additionally, we use a multi-agent LLM framework to analyze the spread of misinformation under persuasion among demographic-oriented LLM agents. Our findings show that demographic factors influence susceptibility to misinformation in LLMs, closely reflecting the demographic-based patterns seen in human susceptibility. We also find that, similar to human demographic groups, multi-agent LLMs exhibit echo chamber behavior. This research explores the interplay between humans and LLMs, highlighting demographic differences in the context of misinformation and offering insights for future interventions.

Examining Spanish Counseling with MIDAS: a Motivational Interviewing Dataset in Spanish

Cultural and language factors significantly influence counseling, but Natural Language Processing research has not yet examined whether the findings of conversational analysis for counseling conducted in English apply to other languages. This paper presents a first step towards this direction. We introduce MIDAS (Motivational Interviewing Dataset in Spanish), a counseling dataset created from public video sources that contains expert annotations for counseling reflections and questions. Using this dataset, we explore language-based differences in counselor behavior in English and Spanish and develop classifiers in monolingual and multilingual settings, demonstrating its applications in counselor behavioral coding tasks.

Human Decision-making is Susceptible to AI-driven Manipulation

Artificial Intelligence (AI) systems are increasingly intertwined with daily life, assisting users in executing various tasks and providing guidance on decision-making. This integration introduces risks of AI-driven manipulation, where such systems may exploit users' cognitive biases and emotional vulnerabilities to steer them toward harmful outcomes. Through a randomized controlled trial with 233 participants, we examined human susceptibility to such manipulation in financial (e.g., purchases) and emotional (e.g., conflict resolution) decision-making contexts. Participants interacted with one of three AI agents: a neutral agent (NA) optimizing for user benefit without explicit influence, a manipulative agent (MA) designed to covertly influence beliefs and behaviors, or a strategy-enhanced manipulative agent (SEMA) employing explicit psychological tactics to reach its hidden objectives. By analyzing participants' decision patterns and shifts in their preference ratings post-interaction, we found significant susceptibility to AI-driven manipulation. Particularly, across both decision-making domains, participants interacting with the manipulative agents shifted toward harmful options at substantially higher rates (financial, MA: 62.3%, SEMA: 59.6%; emotional, MA: 42.3%, SEMA: 41.5%) compared to the NA group (financial, 35.8%; emotional, 12.8%). Notably, our findings reveal that even subtle manipulative objectives (MA) can be as effective as employing explicit psychological strategies (SEMA) in swaying human decision-making. By revealing the potential for covert AI influence, this study highlights a critical vulnerability in human-AI interactions, emphasizing the need for ethical safeguards and regulatory frameworks to ensure responsible deployment of AI technologies and protect human autonomy.

Are Human Interactions Replicable by Generative Agents? A Case Study on Pronoun Usage in Hierarchical Interactions

As Large Language Models (LLMs) advance in their capabilities, researchers have increasingly employed them for social simulation. In this paper, we investigate whether interactions among LLM agents resemble those of humans. Specifically, we focus on the pronoun usage difference between leaders and non-leaders, examining whether the simulation would lead to human-like pronoun usage patterns during the LLMs' interactions. Our evaluation reveals the significant discrepancies between LLM-based simulations and human pronoun usage, with prompt-based or specialized agents failing to demonstrate human-like pronoun usage patterns. In addition, we reveal that even if LLMs understand the human pronoun usage patterns, they fail to demonstrate them in the actual interaction process. Our study highlights the limitations of social simulations based on LLM agents, urging caution in using such social simulation in practitioners' decision-making process.