An LLM-powered Agentic Recommendation System for Connected TV Content Discovery

Recommendation systems, from traditional multi-stage to recent unified generative architectures, face challenges in incorporating diverse contextual signals, such as trending topics, breaking news, cultural events, and cross-surface user activities, into their ranking pipelines. These systems are designed to consume structured behavioral signals with consistent schemas, and lack the reasoning capability to naturally process unstructured or heterogeneously formatted contextual information. Incorporating such signals typically requires feature engineering, bespoke data pipelines, and carefully tuned heuristics. In this paper, we present an LLM-powered agentic recommendation system designed for Connected TV (CTV) content discovery that addresses these limitations. Our system leverages the reasoning capabilities of large language models to naturally process and synthesize diverse signals across varying schemas and structures, eliminating much of the manual integration inherent in traditional ranking and retrieval systems. Recognizing that current LLM-based solutions still fall short of traditional machine learning models in several recommendation tasks, including retrieval efficiency, personalization precision, and scalability, we adopt an agentic architecture that orchestrates specialized components, allowing each sub-task to be handled by the most suitable method, whether LLM-based or traditional ML. The main contribution of this work is our engineering approach to successfully overcoming the practical limitations of enabling LLM for recommendation, particularly inference latency. We share insights from our work and discuss the trade-offs and lessons learned in building a hybrid system that combines the flexibility of LLMs with the performance of established recommendation techniques.

GR2 Technical Report

Industrial recommendation systems serve billions of users through a multi-stage funnel -- retrieval, early-stage ranking, and re-ranking -- where the final re-ranking step disproportionately shapes user engagement and downstream performance, particularly for carousel and grid display formats. Despite growing enthusiasm for Large Language Models (LLMs) in recommendation, three gaps hinder industrial adoption: (1) most efforts target retrieval and ranking, leaving re-ranking -- the stage closest to the final user experience -- largely underexplored; (2) LLMs are typically deployed zero-shot or via supervised fine-tuning, underutilizing the reasoning capabilities unlocked by reinforcement learning (RL) on verifiable rewards; (3) deployed catalogs index billions of items with non-semantic identifiers that lie outside any base-LLM vocabulary. We present GR2 (Generative Reasoning Re-Ranker), an end-to-end framework that combines (i) mid-training on semantic IDs produced by a tokenizer with >=99% uniqueness, (ii) reasoning-trace distilled from a stronger teacher via targeted prompting and rejection sampling, and (iii) RL with verifiable rewards purpose-built for re-ranking. To make GR2 resource-viable, we further (iv) introduce a context compressor that amortizes training cost, On-Policy Distillation (OPD) as a scalable alternative to SFT -- which we find collapses at industrial scale -- and reasoning distillation for low-latency serving. GR2 delivers +18.7% R@1, +7.1% R@3, and +9.6% N@3 over legacy baselines on industrial-scale traffic. We further find that reward design is critical in re-ranking: LLMs often hack rewards by preserving the incoming order or exploiting position bias, motivating conditional verifiable rewards as essential industrial components.

Generative Reasoning Re-ranker

Recent studies increasingly explore Large Language Models (LLMs) as a new paradigm for recommendation systems due to their scalability and world knowledge. However, existing work has three key limitations: (1) most efforts focus on retrieval and ranking, while the reranking phase, critical for refining final recommendations, is largely overlooked; (2) LLMs are typically used in zero-shot or supervised fine-tuning settings, leaving their reasoning abilities, especially those enhanced through reinforcement learning (RL) and high-quality reasoning data, underexploited; (3) items are commonly represented by non-semantic IDs, creating major scalability challenges in industrial systems with billions of identifiers. To address these gaps, we propose the Generative Reasoning Reranker (GR2), an end-to-end framework with a three-stage training pipeline tailored for reranking. First, a pretrained LLM is mid-trained on semantic IDs encoded from non-semantic IDs via a tokenizer achieving $\ge$99% uniqueness. Next, a stronger larger-scale LLM generates high-quality reasoning traces through carefully designed prompting and rejection sampling, which are used for supervised fine-tuning to impart foundational reasoning skills. Finally, we apply Decoupled Clip and Dynamic sAmpling Policy Optimization (DAPO), enabling scalable RL supervision with verifiable rewards designed specifically for reranking. Experiments on two real-world datasets demonstrate GR2's effectiveness: it surpasses the state-of-the-art OneRec-Think by 2.4% in Recall@5 and 1.3% in NDCG@5. Ablations confirm that advanced reasoning traces yield substantial gains across metrics. We further find that RL reward design is crucial in reranking: LLMs tend to exploit reward hacking by preserving item order, motivating conditional verifiable rewards to mitigate this behavior and optimize reranking performance.

Scaling Reinforcement Learning for Content Moderation with Large Language Models

Content moderation at scale remains one of the most pressing challenges in today's digital ecosystem, where billions of user- and AI-generated artifacts must be continuously evaluated for policy violations. Although recent advances in large language models (LLMs) have demonstrated strong potential for policy-grounded moderation, the practical challenges of training these systems to achieve expert-level accuracy in real-world settings remain largely unexplored, particularly in regimes characterized by label sparsity, evolving policy definitions, and the need for nuanced reasoning beyond shallow pattern matching. In this work, we present a comprehensive empirical investigation of scaling reinforcement learning (RL) for content classification, systematically evaluating multiple RL training recipes and reward-shaping strategies-including verifiable rewards and LLM-as-judge frameworks-to transform general-purpose language models into specialized, policy-aligned classifiers across three real-world content moderation tasks. Our findings provide actionable insights for industrial-scale moderation systems, demonstrating that RL exhibits sigmoid-like scaling behavior in which performance improves smoothly with increased training data, rollouts, and optimization steps before gradually saturating. Moreover, we show that RL substantially improves performance on tasks requiring complex policy-grounded reasoning while achieving up to 100x higher data efficiency than supervised fine-tuning, making it particularly effective in domains where expert annotations are scarce or costly.

Large Scale Retrieval for the LinkedIn Feed using Causal Language Models

In large scale recommendation systems like the LinkedIn Feed, the retrieval stage is critical for narrowing hundreds of millions of potential candidates to a manageable subset for ranking. LinkedIn's Feed serves suggested content from outside of the member's network (based on the member's topical interests), where 2000 candidates are retrieved from a pool of hundreds of millions candidate with a latency budget of a few milliseconds and inbound QPS of several thousand per second. This paper presents a novel retrieval approach that fine-tunes a large causal language model (Meta's LLaMA 3) as a dual encoder to generate high quality embeddings for both users (members) and content (items), using only textual input. We describe the end to end pipeline, including prompt design for embedding generation, techniques for fine-tuning at LinkedIn's scale, and infrastructure for low latency, cost effective online serving. We share our findings on how quantizing numerical features in the prompt enables the information to get properly encoded in the embedding, facilitating greater alignment between the retrieval and ranking layer. The system was evaluated using offline metrics and an online A/B test, which showed substantial improvements in member engagement. We observed significant gains among newer members, who often lack strong network connections, indicating that high-quality suggested content aids retention. This work demonstrates how generative language models can be effectively adapted for real time, high throughput retrieval in industrial applications.

CoT-ICL Lab: A Petri Dish for Studying Chain-of-Thought Learning from In-Context Demonstrations

We introduce CoT-ICL Lab, a framework and methodology to generate synthetic tokenized datasets and systematically study chain-of-thought (CoT) in-context learning (ICL) in language models. CoT-ICL Lab allows fine grained control over the complexity of in-context examples by decoupling (1) the causal structure involved in chain token generation from (2) the underlying token processing functions. We train decoder-only transformers (up to 700M parameters) on these datasets and show that CoT accelerates the accuracy transition to higher values across model sizes. In particular, we find that model depth is crucial for leveraging CoT with limited in-context examples, while more examples help shallow models match deeper model performance. Additionally, limiting the diversity of token processing functions throughout training improves causal structure learning via ICL. We also interpret these transitions by analyzing transformer embeddings and attention maps. Overall, CoT-ICL Lab serves as a simple yet powerful testbed for theoretical and empirical insights into ICL and CoT in language models.

Efficient AI in Practice: Training and Deployment of Efficient LLMs for Industry Applications

Large language models (LLMs) have demonstrated remarkable performance across a wide range of industrial applications, from search and recommendations to generative tasks. Although scaling laws indicate that larger models generally yield better generalization and performance, their substantial computational requirements often render them impractical for many real-world scenarios at scale. In this paper, we present methods and insights for training small language models (SLMs) that deliver high performance and efficiency in deployment. We focus on two key techniques: (1) knowledge distillation and (2) model compression via quantization and pruning. These approaches enable SLMs to retain much of the quality of their larger counterparts while significantly reducing training, serving costs, and latency. We detail the impact of these techniques on a variety of use cases at a large professional social network platform and share deployment lessons - including hardware optimization strategies that enhance speed and throughput for both predictive and reasoning-based applications.

360Brew: A Decoder-only Foundation Model for Personalized Ranking and Recommendation

Ranking and recommendation systems are the foundation for numerous online experiences, ranging from search results to personalized content delivery. These systems have evolved into complex, multilayered architectures that leverage vast datasets and often incorporate thousands of predictive models. The maintenance and enhancement of these models is a labor intensive process that requires extensive feature engineering. This approach not only exacerbates technical debt but also hampers innovation in extending these systems to emerging problem domains. In this report, we present our research to address these challenges by utilizing a large foundation model with a textual interface for ranking and recommendation tasks. We illustrate several key advantages of our approach: (1) a single model can manage multiple predictive tasks involved in ranking and recommendation, (2) decoder models with textual interface due to their comprehension of reasoning capabilities, can generalize to new recommendation surfaces and out-of-domain problems, and (3) by employing natural language interfaces for task definitions and verbalizing member behaviors and their social connections, we eliminate the need for feature engineering and the maintenance of complex directed acyclic graphs of model dependencies. We introduce our research pre-production model, 360Brew V1.0, a 150B parameter, decoder-only model that has been trained and fine-tuned on LinkedIn's data and tasks. This model is capable of solving over 30 predictive tasks across various segments of the LinkedIn platform, achieving performance levels comparable to or exceeding those of current production systems based on offline metrics, without task-specific fine-tuning. Notably, each of these tasks is conventionally addressed by dedicated models that have been developed and maintained over multiple years by teams of a similar or larger size than our own.

Lost-in-Distance: Impact of Contextual Proximity on LLM Performance in Graph Tasks

Despite significant advancements, Large Language Models (LLMs) exhibit blind spots that impair their ability to retrieve and process relevant contextual data effectively. We demonstrate that LLM performance in graph tasks with complexities beyond the "needle-in-a-haystack" scenario-where solving the problem requires cross-referencing and reasoning across multiple subproblems jointly-is influenced by the proximity of relevant information within the context, a phenomenon we term "lost-in-distance". We examine two fundamental graph tasks: identifying common connections between two nodes and assessing similarity among three nodes, and show that the model's performance in these tasks significantly depends on the relative positioning of common edges. We evaluate three publicly available LLMs-Llama-3-8B, Llama-3-70B, and GPT-4-using various graph encoding techniques that represent graph structures for LLM input. We propose a formulation for the lost-in-distance phenomenon and demonstrate that lost-in-distance and lost-in-the middle phenomenas occur independently. Results indicate that model accuracy can decline by up to 6x as the distance between node connections increases, independent of graph encoding and model size.

Enhancing Stability for Large Models Training in Constrained Bandwidth Networks

Training extremely large language models with billions of parameters is a computationally intensive task that pushes the limits of current data parallel training systems. While techniques like ZeRO++ have enabled efficient distributed training of such giant models on inexpensive low-bandwidth clusters, they can suffer from convergence issues due to potential race conditions in the hierarchical partitioning (hpZ) scheme employed to reduce cross-machine communication. In this work, we first show how these race conditions cause instability when training models with billions of parameters. We then propose a modification to the partitioning algorithm that addresses these convergence challenges while maintaining competitive training efficiency. Empirical evaluation on training the multi-billion parameters Falcon Models and Llama-2 models demonstrates the updated algorithm's ability to achieve reliable convergence on these massive models, where stock ZeRO++ hpZ fails to converge. The updated algorithm enables robust training of larger models with 98\% throughput and model training speed improvement without sacrificing the quality of convergence.