A Survey on Data Markets

Data is the new oil of the 21st century. The growing trend of trading data for greater welfare has led to the emergence of data markets. A data market is any mechanism whereby the exchange of data products including datasets and data derivatives takes place as a result of data buyers and data sellers being in contact with one another, either directly or through mediating agents. It serves as a coordinating mechanism by which several functions, including the pricing and the distribution of data as the most important ones, interact to make the value of data fully exploited and enhanced. In this article, we present a comprehensive survey of this important and emerging direction from the aspects of data search, data productization, data transaction, data pricing, revenue allocation as well as privacy, security, and trust issues. We also investigate the government policies and industry status of data markets across different countries and different domains. Finally, we identify the unresolved challenges and discuss possible future directions for the development of data markets.

Unveiling User Satisfaction and Creator Productivity Trade-Offs in Recommendation Platforms

On User-Generated Content (UGC) platforms, recommendation algorithms significantly impact creators' motivation to produce content as they compete for algorithmically allocated user traffic. This phenomenon subtly shapes the volume and diversity of the content pool, which is crucial for the platform's sustainability. In this work, we demonstrate, both theoretically and empirically, that a purely relevance-driven policy with low exploration strength boosts short-term user satisfaction but undermines the long-term richness of the content pool. In contrast, a more aggressive exploration policy may slightly compromise user satisfaction but promote higher content creation volume. Our findings reveal a fundamental trade-off between immediate user satisfaction and overall content production on UGC platforms. Building on this finding, we propose an efficient optimization method to identify the optimal exploration strength, balancing user and creator engagement. Our model can serve as a pre-deployment audit tool for recommendation algorithms on UGC platforms, helping to align their immediate objectives with sustainable, long-term goals.

Contractual Reinforcement Learning: Pulling Arms with Invisible Hands

The agency problem emerges in today's large scale machine learning tasks, where the learners are unable to direct content creation or enforce data collection. In this work, we propose a theoretical framework for aligning economic interests of different stakeholders in the online learning problems through contract design. The problem, termed \emph{contractual reinforcement learning}, naturally arises from the classic model of Markov decision processes, where a learning principal seeks to optimally influence the agent's action policy for their common interests through a set of payment rules contingent on the realization of next state. For the planning problem, we design an efficient dynamic programming algorithm to determine the optimal contracts against the far-sighted agent. For the learning problem, we introduce a generic design of no-regret learning algorithms to untangle the challenges from robust design of contracts to the balance of exploration and exploitation, reducing the complexity analysis to the construction of efficient search algorithms. For several natural classes of problems, we design tailored search algorithms that provably achieve $\tilde{O}(\sqrt{T})$ regret. We also present an algorithm with $\tilde{O}(T^{2/3})$ for the general problem that improves the existing analysis in online contract design with mild technical assumptions.

How to Strategize Human Content Creation in the Era of GenAI?

Generative AI (GenAI) will have significant impact on content creation platforms. In this paper, we study the dynamic competition between a GenAI and a human contributor. Unlike the human, the GenAI's content only improves when more contents are created by human over the time; however, GenAI has the advantage of generating content at a lower cost. We study the algorithmic problem in this dynamic competition model about how the human contributor can maximize her utility when competing against the GenAI for content generation over a set of topics. In time-sensitive content domains (e.g., news or pop music creation) where contents' value diminishes over time, we show that there is no polynomial time algorithm for finding the human's optimal (dynamic) strategy, unless the randomized exponential time hypothesis is false. Fortunately, we are able to design a polynomial time algorithm that naturally cycles between myopically optimizing over a short time window and pausing and provably guarantees an approximation ratio of $\frac{1}{2}$. We then turn to time-insensitive content domains where contents do not lose their value (e.g., contents on history facts). Interestingly, we show that this setting permits a polynomial time algorithm that maximizes the human's utility in the long run.

Strategic Linear Contextual Bandits

Motivated by the phenomenon of strategic agents gaming a recommender system to maximize the number of times they are recommended to users, we study a strategic variant of the linear contextual bandit problem, where the arms can strategically misreport their privately observed contexts to the learner. We treat the algorithm design problem as one of mechanism design under uncertainty and propose the Optimistic Grim Trigger Mechanism (OptGTM) that incentivizes the agents (i.e., arms) to report their contexts truthfully while simultaneously minimizing regret. We also show that failing to account for the strategic nature of the agents results in linear regret. However, a trade-off between mechanism design and regret minimization appears to be unavoidable. More broadly, this work aims to provide insight into the intersection of online learning and mechanism design.

Learning from Imperfect Human Feedback: a Tale from Corruption-Robust Dueling

This paper studies Learning from Imperfect Human Feedback (LIHF), motivated by humans' potential irrationality or imperfect perception of true preference. We revisit the classic dueling bandit problem as a model of learning from comparative human feedback, and enrich it by casting the imperfection in human feedback as agnostic corruption to user utilities. We start by identifying the fundamental limits of LIHF and prove a regret lower bound of $\Omega(\max\{T^{1/2},C\})$, even when the total corruption $C$ is known and when the corruption decays gracefully over time (i.e., user feedback becomes increasingly more accurate). We then turn to design robust algorithms applicable in real-world scenarios with arbitrary corruption and unknown $C$. Our key finding is that gradient-based algorithms enjoy a smooth efficiency-robustness tradeoff under corruption by varying their learning rates. Specifically, under general concave user utility, Dueling Bandit Gradient Descent (DBGD) of Yue and Joachims (2009) can be tuned to achieve regret $O(T^{1-\alpha} + T^{ \alpha} C)$ for any given parameter $\alpha \in (0, \frac{1}{4}]$. Additionally, this result enables us to pin down the regret lower bound of the standard DBGD (the $\alpha=1/4$ case) as $\Omega(T^{3/4})$ for the first time, to the best of our knowledge. For strongly concave user utility we show a better tradeoff: there is an algorithm that achieves $O(T^{\alpha} + T^{\frac{1}{2}(1-\alpha)}C)$ for any given $\alpha \in [\frac{1}{2},1)$. Our theoretical insights are corroborated by extensive experiments on real-world recommendation data.

User Welfare Optimization in Recommender Systems with Competing Content Creators

Driven by the new economic opportunities created by the creator economy, an increasing number of content creators rely on and compete for revenue generated from online content recommendation platforms. This burgeoning competition reshapes the dynamics of content distribution and profoundly impacts long-term user welfare on the platform. However, the absence of a comprehensive picture of global user preference distribution often traps the competition, especially the creators, in states that yield sub-optimal user welfare. To encourage creators to best serve a broad user population with relevant content, it becomes the platform's responsibility to leverage its information advantage regarding user preference distribution to accurately signal creators. In this study, we perform system-side user welfare optimization under a competitive game setting among content creators. We propose an algorithmic solution for the platform, which dynamically computes a sequence of weights for each user based on their satisfaction of the recommended content. These weights are then utilized to design mechanisms that adjust the recommendation policy or the post-recommendation rewards, thereby influencing creators' content production strategies. To validate the effectiveness of our proposed method, we report our findings from a series of experiments, including: 1. a proof-of-concept negative example illustrating how creators' strategies converge towards sub-optimal states without platform intervention; 2. offline experiments employing our proposed intervention mechanisms on diverse datasets; and 3. results from a three-week online experiment conducted on a leading short-video recommendation platform.

Multi-Sender Persuasion -- A Computational Perspective

We consider multiple senders with informational advantage signaling to convince a single self-interested actor towards certain actions. Generalizing the seminal Bayesian Persuasion framework, such settings are ubiquitous in computational economics, multi-agent learning, and machine learning with multiple objectives. The core solution concept here is the Nash equilibrium of senders' signaling policies. Theoretically, we prove that finding an equilibrium in general is PPAD-Hard; in fact, even computing a sender's best response is NP-Hard. Given these intrinsic difficulties, we turn to finding local Nash equilibria. We propose a novel differentiable neural network to approximate this game's non-linear and discontinuous utilities. Complementing this with the extra-gradient algorithm, we discover local equilibria that Pareto dominates full-revelation equilibria and those found by existing neural networks. Broadly, our theoretical and empirical contributions are of interest to a large class of economic problems.

Incentivized Truthful Communication for Federated Bandits

To enhance the efficiency and practicality of federated bandit learning, recent advances have introduced incentives to motivate communication among clients, where a client participates only when the incentive offered by the server outweighs its participation cost. However, existing incentive mechanisms naively assume the clients are truthful: they all report their true cost and thus the higher cost one participating client claims, the more the server has to pay. Therefore, such mechanisms are vulnerable to strategic clients aiming to optimize their own utility by misreporting. To address this issue, we propose an incentive compatible (i.e., truthful) communication protocol, named Truth-FedBan, where the incentive for each participant is independent of its self-reported cost, and reporting the true cost is the only way to achieve the best utility. More importantly, Truth-FedBan still guarantees the sub-linear regret and communication cost without any overheads. In other words, the core conceptual contribution of this paper is, for the first time, demonstrating the possibility of simultaneously achieving incentive compatibility and nearly optimal regret in federated bandit learning. Extensive numerical studies further validate the effectiveness of our proposed solution.

Learning in Online Principal-Agent Interactions: The Power of Menus

We study a ubiquitous learning challenge in online principal-agent problems during which the principal learns the agent's private information from the agent's revealed preferences in historical interactions. This paradigm includes important special cases such as pricing and contract design, which have been widely studied in recent literature. However, existing work considers the case where the principal can only choose a single strategy at every round to interact with the agent and then observe the agent's revealed preference through their actions. In this paper, we extend this line of study to allow the principal to offer a menu of strategies to the agent and learn additionally from observing the agent's selection from the menu. We provide a thorough investigation of several online principal-agent problem settings and characterize their sample complexities, accompanied by the corresponding algorithms we have developed. We instantiate this paradigm to several important design problems $-$ including Stackelberg (security) games, contract design, and information design. Finally, we also explore the connection between our findings and existing results about online learning in Stackelberg games, and we offer a solution that can overcome a key hard instance of Peng et al. (2019).