Rethinking Personalized Ranking at Pinterest: An End-to-End Approach

In this work, we present our journey to revolutionize the personalized recommendation engine through end-to-end learning from raw user actions. We encode user's long-term interest in Pinner- Former, a user embedding optimized for long-term future actions via a new dense all-action loss, and capture user's short-term intention by directly learning from the real-time action sequences. We conducted both offline and online experiments to validate the performance of the new model architecture, and also address the challenge of serving such a complex model using mixed CPU/GPU setup in production. The proposed system has been deployed in production at Pinterest and has delivered significant online gains across organic and Ads applications.

Modeling User Behavior With Interaction Networks for Spam Detection

Spam is a serious problem plaguing web-scale digital platforms which facilitate user content creation and distribution. It compromises platform's integrity, performance of services like recommendation and search, and overall business. Spammers engage in a variety of abusive and evasive behavior which are distinct from non-spammers. Users' complex behavior can be well represented by a heterogeneous graph rich with node and edge attributes. Learning to identify spammers in such a graph for a web-scale platform is challenging because of its structural complexity and size. In this paper, we propose SEINE (Spam DEtection using Interaction NEtworks), a spam detection model over a novel graph framework. Our graph simultaneously captures rich users' details and behavior and enables learning on a billion-scale graph. Our model considers neighborhood along with edge types and attributes, allowing it to capture a wide range of spammers. SEINE, trained on a real dataset of tens of millions of nodes and billions of edges, achieves a high performance of 80% recall with 1% false positive rate. SEINE achieves comparable performance to the state-of-the-art techniques on a public dataset while being pragmatic to be used in a large-scale production system.

ItemSage: Learning Product Embeddings for Shopping Recommendations at Pinterest

Learned embeddings for products are an important building block for web-scale e-commerce recommendation systems. At Pinterest, we build a single set of product embeddings called ItemSage to provide relevant recommendations in all shopping use cases including user, image and search based recommendations. This approach has led to significant improvements in engagement and conversion metrics, while reducing both infrastructure and maintenance cost. While most prior work focuses on building product embeddings from features coming from a single modality, we introduce a transformer-based architecture capable of aggregating information from both text and image modalities and show that it significantly outperforms single modality baselines. We also utilize multi-task learning to make ItemSage optimized for several engagement types, leading to a candidate generation system that is efficient for all of the engagement objectives of the end-to-end recommendation system. Extensive offline experiments are conducted to illustrate the effectiveness of our approach and results from online A/B experiments show substantial gains in key business metrics (up to +7% gross merchandise value/user and +11% click volume).

MultiBiSage: A Web-Scale Recommendation System Using Multiple Bipartite Graphs at Pinterest

Graph Convolutional Networks (GCN) can efficiently integrate graph structure and node features to learn high-quality node embeddings. These embeddings can then be used for several tasks such as recommendation and search. At Pinterest, we have developed and deployed PinSage, a data-efficient GCN that learns pin embeddings from the Pin-Board graph. The Pin-Board graph contains pin and board entities and the graph captures the pin belongs to a board interaction. However, there exist several entities at Pinterest such as users, idea pins, creators, and there exist heterogeneous interactions among these entities such as add-to-cart, follow, long-click. In this work, we show that training deep learning models on graphs that captures these diverse interactions would result in learning higher-quality pin embeddings than training PinSage on only the Pin-Board graph. To that end, we model the diverse entities and their diverse interactions through multiple bipartite graphs and propose a novel data-efficient MultiBiSage model. MultiBiSage can capture the graph structure of multiple bipartite graphs to learn high-quality pin embeddings. We take this pragmatic approach as it allows us to utilize the existing infrastructure developed at Pinterest -- such as Pixie system that can perform optimized random-walks on billion node graphs, along with existing training and deployment workflows. We train MultiBiSage on six bipartite graphs including our Pin-Board graph. Our offline metrics show that MultiBiSage significantly outperforms the deployed latest version of PinSage on multiple user engagement metrics.

PinnerFormer: Sequence Modeling for User Representation at Pinterest

Sequential models have become increasingly popular in powering personalized recommendation systems over the past several years. These approaches traditionally model a user's actions on a website as a sequence to predict the user's next action. While theoretically simplistic, these models are quite challenging to deploy in production, commonly requiring streaming infrastructure to reflect the latest user activity and potentially managing mutable data for encoding a user's hidden state. Here we introduce PinnerFormer, a user representation trained to predict a user's future long-term engagement using a sequential model of a user's recent actions. Unlike prior approaches, we adapt our modeling to a batch infrastructure via our new dense all-action loss, modeling long-term future actions instead of next action prediction. We show that by doing so, we significantly close the gap between batch user embeddings that are generated once a day and realtime user embeddings generated whenever a user takes an action. We describe our design decisions via extensive offline experimentation and ablations and validate the efficacy of our approach in A/B experiments showing substantial improvements in Pinterest's user retention and engagement when comparing PinnerFormer against our previous user representation. PinnerFormer is deployed in production as of Fall 2021.

PinnerSage: Multi-Modal User Embedding Framework for Recommendations at Pinterest

Latent user representations are widely adopted in the tech industry for powering personalized recommender systems. Most prior work infers a single high dimensional embedding to represent a user, which is a good starting point but falls short in delivering a full understanding of the user's interests. In this work, we introduce PinnerSage, an end-to-end recommender system that represents each user via multi-modal embeddings and leverages this rich representation of users to provides high quality personalized recommendations. PinnerSage achieves this by clustering users' actions into conceptually coherent clusters with the help of a hierarchical clustering method (Ward) and summarizes the clusters via representative pins (Medoids) for efficiency and interpretability. PinnerSage is deployed in production at Pinterest and we outline the several design decisions that makes it run seamlessly at a very large scale. We conduct several offline and online A/B experiments to show that our method significantly outperforms single embedding methods.

Shop The Look: Building a Large Scale Visual Shopping System at Pinterest

As online content becomes ever more visual, the demand for searching by visual queries grows correspondingly stronger. Shop The Look is an online shopping discovery service at Pinterest, leveraging visual search to enable users to find and buy products within an image. In this work, we provide a holistic view of how we built Shop The Look, a shopping oriented visual search system, along with lessons learned from addressing shopping needs. We discuss topics including core technology across object detection and visual embeddings, serving infrastructure for realtime inference, and data labeling methodology for training/evaluation data collection and human evaluation. The user-facing impacts of our system design choices are measured through offline evaluations, human relevance judgements, and online A/B experiments. The collective improvements amount to cumulative relative gains of over 160% in end-to-end human relevance judgements and over 80% in engagement. Shop The Look is deployed in production at Pinterest.

Learning a Unified Embedding for Visual Search at Pinterest

At Pinterest, we utilize image embeddings throughout our search and recommendation systems to help our users navigate through visual content by powering experiences like browsing of related content and searching for exact products for shopping. In this work we describe a multi-task deep metric learning system to learn a single unified image embedding which can be used to power our multiple visual search products. The solution we present not only allows us to train for multiple application objectives in a single deep neural network architecture, but takes advantage of correlated information in the combination of all training data from each application to generate a unified embedding that outperforms all specialized embeddings previously deployed for each product. We discuss the challenges of handling images from different domains such as camera photos, high quality web images, and clean product catalog images. We also detail how to jointly train for multiple product objectives and how to leverage both engagement data and human labeled data. In addition, our trained embeddings can also be binarized for efficient storage and retrieval without compromising precision and recall. Through comprehensive evaluations on offline metrics, user studies, and online A/B experiments, we demonstrate that our proposed unified embedding improves both relevance and engagement of our visual search products for both browsing and searching purposes when compared to existing specialized embeddings. Finally, the deployment of the unified embedding at Pinterest has drastically reduced the operation and engineering cost of maintaining multiple embeddings while improving quality.

Complete the Look: Scene-based Complementary Product Recommendation

Modeling fashion compatibility is challenging due to its complexity and subjectivity. Existing work focuses on predicting compatibility between product images (e.g. an image containing a t-shirt and an image containing a pair of jeans). However, these approaches ignore real-world 'scene' images (e.g. selfies); such images are hard to deal with due to their complexity, clutter, variations in lighting and pose (etc.) but on the other hand could potentially provide key context (e.g. the user's body type, or the season) for making more accurate recommendations. In this work, we propose a new task called 'Complete the Look', which seeks to recommend visually compatible products based on scene images. We design an approach to extract training data for this task, and propose a novel way to learn the scene-product compatibility from fashion or interior design images. Our approach measures compatibility both globally and locally via CNNs and attention mechanisms. Extensive experiments show that our method achieves significant performance gains over alternative systems. Human evaluation and qualitative analysis are also conducted to further understand model behavior. We hope this work could lead to useful applications which link large corpora of real-world scenes with shoppable products.

Towards a Semantic Perceptual Image Metric

We present a full reference, perceptual image metric based on VGG-16, an artificial neural network trained on object classification. We fit the metric to a new database based on 140k unique images annotated with ground truth by human raters who received minimal instruction. The resulting metric shows competitive performance on TID 2013, a database widely used to assess image quality assessments methods. More interestingly, it shows strong responses to objects potentially carrying semantic relevance such as faces and text, which we demonstrate using a visualization technique and ablation experiments. In effect, the metric appears to model a higher influence of semantic context on judgments, which we observe particularly in untrained raters. As the vast majority of users of image processing systems are unfamiliar with Image Quality Assessment (IQA) tasks, these findings may have significant impact on real-world applications of perceptual metrics.