Visual Product Graph: Bridging Visual Products And Composite Images For End-to-End Style Recommendations

Retrieving semantically similar but visually distinct contents has been a critical capability in visual search systems. In this work, we aim to tackle this problem with Visual Product Graph (VPG), leveraging high-performance infrastructure for storage and state-of-the-art computer vision models for image understanding. VPG is built to be an online real-time retrieval system that enables navigation from individual products to composite scenes containing those products, along with complementary recommendations. Our system not only offers contextual insights by showcasing how products can be styled in a context, but also provides recommendations for complementary products drawn from these inspirations. We discuss the essential components for building the Visual Product Graph, along with the core computer vision model improvements across object detection, foundational visual embeddings, and other visual signals. Our system achieves a 78.8% extremely similar@1 in end-to-end human relevance evaluations, and a 6% module engagement rate. The "Ways to Style It" module, powered by the Visual Product Graph technology, is deployed in production at Pinterest.

Shop The Look: Building a Large Scale Visual Shopping System at Pinterest

As online content becomes ever more visual, the demand for searching by visual queries grows correspondingly stronger. Shop The Look is an online shopping discovery service at Pinterest, leveraging visual search to enable users to find and buy products within an image. In this work, we provide a holistic view of how we built Shop The Look, a shopping oriented visual search system, along with lessons learned from addressing shopping needs. We discuss topics including core technology across object detection and visual embeddings, serving infrastructure for realtime inference, and data labeling methodology for training/evaluation data collection and human evaluation. The user-facing impacts of our system design choices are measured through offline evaluations, human relevance judgements, and online A/B experiments. The collective improvements amount to cumulative relative gains of over 160% in end-to-end human relevance judgements and over 80% in engagement. Shop The Look is deployed in production at Pinterest.

Visual Discovery at Pinterest

Over the past three years Pinterest has experimented with several visual search and recommendation services, including Related Pins (2014), Similar Looks (2015), Flashlight (2016) and Lens (2017). This paper presents an overview of our visual discovery engine powering these services, and shares the rationales behind our technical and product decisions such as the use of object detection and interactive user interfaces. We conclude that this visual discovery engine significantly improves engagement in both search and recommendation tasks.