Viral Marketing in Social Networks with Competing Products

Consider a directed network where each node is either red (using the red product), blue (using the blue product), or uncolored (undecided). Then in each round, an uncolored node chooses red (resp. blue) with some probability proportional to the number of its red (resp. blue) out-neighbors. What is the best strategy to maximize the expected final number of red nodes given the budget to select $k$ red seed nodes? After proving that this problem is computationally hard, we provide a polynomial time approximation algorithm with the best possible approximation guarantee, building on the monotonicity and submodularity of the objective function and exploiting the Monte Carlo method. Furthermore, our experiments on various real-world and synthetic networks demonstrate that our proposed algorithm outperforms other algorithms. Additionally, we investigate the convergence time of the aforementioned process both theoretically and experimentally. In particular, we prove several tight bounds on the convergence time in terms of different graph parameters, such as the number of nodes/edges, maximum out-degree and diameter, by developing novel proof techniques.

Large Language Model Soft Ideologization via AI-Self-Consciousness

Large language models (LLMs) have demonstrated human-level performance on a vast spectrum of natural language tasks. However, few studies have addressed the LLM threat and vulnerability from an ideology perspective, especially when they are increasingly being deployed in sensitive domains, e.g., elections and education. In this study, we explore the implications of GPT soft ideologization through the use of AI-self-consciousness. By utilizing GPT self-conversations, AI can be granted a vision to "comprehend" the intended ideology, and subsequently generate finetuning data for LLM ideology injection. When compared to traditional government ideology manipulation techniques, such as information censorship, LLM ideologization proves advantageous; it is easy to implement, cost-effective, and powerful, thus brimming with risks.

A Fast Algorithm for Moderating Critical Nodes via Edge Removal

Critical nodes in networks are extremely vulnerable to malicious attacks to trigger negative cascading events such as the spread of misinformation and diseases. Therefore, effective moderation of critical nodes is very vital for mitigating the potential damages caused by such malicious diffusions. The current moderation methods are computationally expensive. Furthermore, they disregard the fundamental metric of information centrality, which measures the dissemination power of nodes. We investigate the problem of removing $k$ edges from a network to minimize the information centrality of a target node $\lea$ while preserving the network's connectivity. We prove that this problem is computationally challenging: it is NP-complete and its objective function is not supermodular. However, we propose three approximation greedy algorithms using novel techniques such as random walk-based Schur complement approximation and fast sum estimation. One of our algorithms runs in nearly linear time in the number of edges. To complement our theoretical analysis, we conduct a comprehensive set of experiments on synthetic and real networks with over one million nodes. Across various settings, the experimental results illustrate the effectiveness and efficiency of our proposed algorithms.

Adaptive Margin Ranking Loss for Knowledge Graph Embeddings via a Correntropy Objective Function

Translation-based embedding models have gained significant attention in link prediction tasks for knowledge graphs. TransE is the primary model among translation-based embeddings and is well-known for its low complexity and high efficiency. Therefore, most of the earlier works have modified the score function of the TransE approach in order to improve the performance of link prediction tasks. Nevertheless, proven theoretically and experimentally, the performance of TransE strongly depends on the loss function. Margin Ranking Loss (MRL) has been one of the earlier loss functions which is widely used for training TransE. However, the scores of positive triples are not necessarily enforced to be sufficiently small to fulfill the translation from head to tail by using relation vector (original assumption of TransE). To tackle this problem, several loss functions have been proposed recently by adding upper bounds and lower bounds to the scores of positive and negative samples. Although highly effective, previously developed models suffer from an expansion in search space for a selection of the hyperparameters (in particular the upper and lower bounds of scores) on which the performance of the translation-based models is highly dependent. In this paper, we propose a new loss function dubbed Adaptive Margin Loss (AML) for training translation-based embedding models. The formulation of the proposed loss function enables an adaptive and automated adjustment of the margin during the learning process. Therefore, instead of obtaining two values (upper bound and lower bound), only the center of a margin needs to be determined. During learning, the margin is expanded automatically until it converges. In our experiments on a set of standard benchmark datasets including Freebase and WordNet, the effectiveness of AML is confirmed for training TransE on link prediction tasks.