Viral Marketing in Social Networks with Competing Products

Consider a directed network where each node is either red (using the red product), blue (using the blue product), or uncolored (undecided). Then in each round, an uncolored node chooses red (resp. blue) with some probability proportional to the number of its red (resp. blue) out-neighbors. What is the best strategy to maximize the expected final number of red nodes given the budget to select $k$ red seed nodes? After proving that this problem is computationally hard, we provide a polynomial time approximation algorithm with the best possible approximation guarantee, building on the monotonicity and submodularity of the objective function and exploiting the Monte Carlo method. Furthermore, our experiments on various real-world and synthetic networks demonstrate that our proposed algorithm outperforms other algorithms. Additionally, we investigate the convergence time of the aforementioned process both theoretically and experimentally. In particular, we prove several tight bounds on the convergence time in terms of different graph parameters, such as the number of nodes/edges, maximum out-degree and diameter, by developing novel proof techniques.

A Fast Algorithm for Moderating Critical Nodes via Edge Removal

Critical nodes in networks are extremely vulnerable to malicious attacks to trigger negative cascading events such as the spread of misinformation and diseases. Therefore, effective moderation of critical nodes is very vital for mitigating the potential damages caused by such malicious diffusions. The current moderation methods are computationally expensive. Furthermore, they disregard the fundamental metric of information centrality, which measures the dissemination power of nodes. We investigate the problem of removing $k$ edges from a network to minimize the information centrality of a target node $\lea$ while preserving the network's connectivity. We prove that this problem is computationally challenging: it is NP-complete and its objective function is not supermodular. However, we propose three approximation greedy algorithms using novel techniques such as random walk-based Schur complement approximation and fast sum estimation. One of our algorithms runs in nearly linear time in the number of edges. To complement our theoretical analysis, we conduct a comprehensive set of experiments on synthetic and real networks with over one million nodes. Across various settings, the experimental results illustrate the effectiveness and efficiency of our proposed algorithms.

Random Majority Opinion Diffusion: Stabilization Time, Absorbing States, and Influential Nodes

Consider a graph G with n nodes and m edges, which represents a social network, and assume that initially each node is blue or white. In each round, all nodes simultaneously update their color to the most frequent color in their neighborhood. This is called the Majority Model (MM) if a node keeps its color in case of a tie and the Random Majority Model (RMM) if it chooses blue with probability 1/2 and white otherwise. We prove that there are graphs for which RMM needs exponentially many rounds to reach a stable configuration in expectation, and such a configuration can have exponentially many states (i.e., colorings). This is in contrast to MM, which is known to always reach a stable configuration with one or two states in $O(m)$ rounds. For the special case of a cycle graph C_n, we prove the stronger and tight bounds of $\lceil n/2\rceil-1$ and $O(n^2)$ in MM and RMM, respectively. Furthermore, we show that the number of stable colorings in MM on C_n is equal to $\Theta(\Phi^n)$, where $\Phi = (1+\sqrt{5})/2$ is the golden ratio, while it is equal to 2 for RMM. We also study the minimum size of a winning set, which is a set of nodes whose agreement on a color in the initial coloring enforces the process to end in a coloring where all nodes share that color. We present tight bounds on the minimum size of a winning set for both MM and RMM. Furthermore, we analyze our models for a random initial coloring, where each node is colored blue independently with some probability $p$ and white otherwise. Using some martingale analysis and counting arguments, we prove that the expected final number of blue nodes is respectively equal to $(2p^2-p^3)n/(1-p+p^2)$ and pn in MM and RMM on a cycle graph C_n. Finally, we conduct some experiments which complement our theoretical findings and also lead to the proposal of some intriguing open problems and conjectures to be tackled in future work.

On the Oracle Complexity of Higher-Order Smooth Non-Convex Finite-Sum Optimization

We prove lower bounds for higher-order methods in smooth non-convex finite-sum optimization. Our contribution is threefold: We first show that a deterministic algorithm cannot profit from the finite-sum structure of the objective, and that simulating a pth-order regularized method on the whole function by constructing exact gradient information is optimal up to constant factors. We further show lower bounds for randomized algorithms and compare them with the best known upper bounds. To address some gaps between the bounds, we propose a new second-order smoothness assumption that can be seen as an analogue of the first-order mean-squared smoothness assumption. We prove that it is sufficient to ensure state-of-the-art convergence guarantees, while allowing for a sharper lower bound.

Majority Opinion Diffusion in Social Networks: An Adversarial Approach

We introduce and study a novel majority-based opinion diffusion model. Consider a graph $G$, which represents a social network. Assume that initially a subset of nodes, called seed nodes or early adopters, are colored either black or white, which correspond to positive or negative opinion regarding a consumer product or a technological innovation. Then, in each round an uncolored node, which is adjacent to at least one colored node, chooses the most frequent color among its neighbors. Consider a marketing campaign which advertises a product of poor quality and its ultimate goal is that more than half of the population believe in the quality of the product at the end of the opinion diffusion process. We focus on three types of attackers which can select the seed nodes in a deterministic or random fashion and manipulate almost half of them to adopt a positive opinion toward the product (that is, to choose black color). We say that an attacker succeeds if a majority of nodes are black at the end of the process. Our main purpose is to characterize classes of graphs where an attacker cannot succeed. In particular, we prove that if the maximum degree of the underlying graph is not too large or if it has strong expansion properties, then it is fairly resilient to such attacks. Furthermore, we prove tight bounds on the stabilization time of the process (that is, the number of rounds it needs to end) in both settings of choosing the seed nodes deterministically and randomly. We also provide several hardness results for some optimization problems regarding stabilization time and choice of seed nodes.