Chaining text-to-image and large language model: A novel approach for generating personalized e-commerce banners

Text-to-image models such as stable diffusion have opened a plethora of opportunities for generating art. Recent literature has surveyed the use of text-to-image models for enhancing the work of many creative artists. Many e-commerce platforms employ a manual process to generate the banners, which is time-consuming and has limitations of scalability. In this work, we demonstrate the use of text-to-image models for generating personalized web banners with dynamic content for online shoppers based on their interactions. The novelty in this approach lies in converting users' interaction data to meaningful prompts without human intervention. To this end, we utilize a large language model (LLM) to systematically extract a tuple of attributes from item meta-information. The attributes are then passed to a text-to-image model via prompt engineering to generate images for the banner. Our results show that the proposed approach can create high-quality personalized banners for users.

Seller-side Outcome Fairness in Online Marketplaces

This paper aims to investigate and achieve seller-side fairness within online marketplaces, where many sellers and their items are not sufficiently exposed to customers in an e-commerce platform. This phenomenon raises concerns regarding the potential loss of revenue associated with less exposed items as well as less marketplace diversity. We introduce the notion of seller-side outcome fairness and build an optimization model to balance collected recommendation rewards and the fairness metric. We then propose a gradient-based data-driven algorithm based on the duality and bandit theory. Our numerical experiments on real e-commerce data sets show that our algorithm can lift seller fairness measures while not hurting metrics like collected Gross Merchandise Value (GMV) and total purchases.