Chaining text-to-image and large language model: A novel approach for generating personalized e-commerce banners

Text-to-image models such as stable diffusion have opened a plethora of opportunities for generating art. Recent literature has surveyed the use of text-to-image models for enhancing the work of many creative artists. Many e-commerce platforms employ a manual process to generate the banners, which is time-consuming and has limitations of scalability. In this work, we demonstrate the use of text-to-image models for generating personalized web banners with dynamic content for online shoppers based on their interactions. The novelty in this approach lies in converting users' interaction data to meaningful prompts without human intervention. To this end, we utilize a large language model (LLM) to systematically extract a tuple of attributes from item meta-information. The attributes are then passed to a text-to-image model via prompt engineering to generate images for the banner. Our results show that the proposed approach can create high-quality personalized banners for users.

A Real-Time Whole Page Personalization Framework for E-Commerce

E-commerce platforms consistently aim to provide personalized recommendations to drive user engagement, enhance overall user experience, and improve business metrics. Most e-commerce platforms contain multiple carousels on their homepage, each attempting to capture different facets of the shopping experience. Given varied user preferences, optimizing the placement of these carousels is critical for improved user satisfaction. Furthermore, items within a carousel may change dynamically based on sequential user actions, thus necessitating online ranking of carousels. In this work, we present a scalable end-to-end production system to optimally rank item-carousels in real-time on the Walmart online grocery homepage. The proposed system utilizes a novel model that captures the user's affinity for different carousels and their likelihood to interact with previously unseen items. Our system is flexible in design and is easily extendable to settings where page components need to be ranked. We provide the system architecture consisting of a model development phase and an online inference framework. To ensure low-latency, various optimizations across these stages are implemented. We conducted extensive online evaluations to benchmark against the prior experience. In production, our system resulted in an improvement in item discovery, an increase in online engagement, and a significant lift on add-to-carts (ATCs) per visitor on the homepage.

A Large-Scale Deep Architecture for Personalized Grocery Basket Recommendations

With growing consumer adoption of online grocery shopping through platforms such as Amazon Fresh, Instacart, and Walmart Grocery, there is a pressing business need to provide relevant recommendations throughout the customer journey. In this paper, we introduce a production within-basket grocery recommendation system, RTT2Vec, which generates real-time personalized product recommendations to supplement the user's current grocery basket. We conduct extensive offline evaluation of our system and demonstrate a 9.4% uplift in prediction metrics over baseline state-of-the-art within-basket recommendation models. We also propose an approximate inference technique 11.6x times faster than exact inference approaches. In production, our system has resulted in an increase in average basket size, improved product discovery, and enabled faster user check-out