Best of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice

Adaptive experimental design (AED) methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N testing methods. However, the behavior and guarantees of such methods are not well-understood beyond idealized stationary settings. This paper shares lessons learned regarding the challenges of naively using AED systems in industrial settings where non-stationarity is prevalent, while also providing perspectives on the proper objectives and system specifications in such settings. We developed an AED framework for counterfactual inference based on these experiences, and tested it in a commercial environment.

DIRECT: Deep Active Learning under Imbalance and Label Noise

Class imbalance is a prevalent issue in real world machine learning applications, often leading to poor performance in rare and minority classes. With an abundance of wild unlabeled data, active learning is perhaps the most effective technique in solving the problem at its root -- collecting a more balanced and informative set of labeled examples during annotation. In this work, we propose a novel algorithm that first identifies the class separation threshold and then annotate the most uncertain examples from the minority classes, close to the separation threshold. Through a novel reduction to one-dimensional active learning, our algorithm DIRECT is able to leverage the classic active learning literature to address issues such as batch labeling and tolerance towards label noise. Compared to existing algorithms, our algorithm saves more than 15\% of the annotation budget compared to state-of-art active learning algorithm and more than 90\% of annotation budget compared to random sampling.

Fair Active Learning in Low-Data Regimes

In critical machine learning applications, ensuring fairness is essential to avoid perpetuating social inequities. In this work, we address the challenges of reducing bias and improving accuracy in data-scarce environments, where the cost of collecting labeled data prohibits the use of large, labeled datasets. In such settings, active learning promises to maximize marginal accuracy gains of small amounts of labeled data. However, existing applications of active learning for fairness fail to deliver on this, typically requiring large labeled datasets, or failing to ensure the desired fairness tolerance is met on the population distribution. To address such limitations, we introduce an innovative active learning framework that combines an exploration procedure inspired by posterior sampling with a fair classification subroutine. We demonstrate that this framework performs effectively in very data-scarce regimes, maximizing accuracy while satisfying fairness constraints with high probability. We evaluate our proposed approach using well-established real-world benchmark datasets and compare it against state-of-the-art methods, demonstrating its effectiveness in producing fair models, and improvement over existing methods.

Pessimistic Off-Policy Multi-Objective Optimization

Multi-objective optimization is a type of decision making problems where multiple conflicting objectives are optimized. We study offline optimization of multi-objective policies from data collected by an existing policy. We propose a pessimistic estimator for the multi-objective policy values that can be easily plugged into existing formulas for hypervolume computation and optimized. The estimator is based on inverse propensity scores (IPS), and improves upon a naive IPS estimator in both theory and experiments. Our analysis is general, and applies beyond our IPS estimators and methods for optimizing them. The pessimistic estimator can be optimized by policy gradients and performs well in all of our experiments.

Minimax Optimal Submodular Optimization with Bandit Feedback

We consider maximizing a monotonic, submodular set function $f: 2^{[n]} \rightarrow [0,1]$ under stochastic bandit feedback. Specifically, $f$ is unknown to the learner but at each time $t=1,\dots,T$ the learner chooses a set $S_t \subset [n]$ with $|S_t| \leq k$ and receives reward $f(S_t) + \eta_t$ where $\eta_t$ is mean-zero sub-Gaussian noise. The objective is to minimize the learner's regret over $T$ times with respect to ($1-e^{-1}$)-approximation of maximum $f(S_*)$ with $|S_*| = k$, obtained through greedy maximization of $f$. To date, the best regret bound in the literature scales as $k n^{1/3} T^{2/3}$. And by trivially treating every set as a unique arm one deduces that $\sqrt{ {n \choose k} T }$ is also achievable. In this work, we establish the first minimax lower bound for this setting that scales like $\mathcal{O}(\min_{i \le k}(in^{1/3}T^{2/3} + \sqrt{n^{k-i}T}))$. Moreover, we propose an algorithm that is capable of matching the lower bound regret.

Optimal Exploration is no harder than Thompson Sampling

Given a set of arms $\mathcal{Z}\subset \mathbb{R}^d$ and an unknown parameter vector $\theta_\ast\in\mathbb{R}^d$, the pure exploration linear bandit problem aims to return $\arg\max_{z\in \mathcal{Z}} z^{\top}\theta_{\ast}$, with high probability through noisy measurements of $x^{\top}\theta_{\ast}$ with $x\in \mathcal{X}\subset \mathbb{R}^d$. Existing (asymptotically) optimal methods require either a) potentially costly projections for each arm $z\in \mathcal{Z}$ or b) explicitly maintaining a subset of $\mathcal{Z}$ under consideration at each time. This complexity is at odds with the popular and simple Thompson Sampling algorithm for regret minimization, which just requires access to a posterior sampling and argmax oracle, and does not need to enumerate $\mathcal{Z}$ at any point. Unfortunately, Thompson sampling is known to be sub-optimal for pure exploration. In this work, we pose a natural question: is there an algorithm that can explore optimally and only needs the same computational primitives as Thompson Sampling? We answer the question in the affirmative. We provide an algorithm that leverages only sampling and argmax oracles and achieves an exponential convergence rate, with the exponent being the optimal among all possible allocations asymptotically. In addition, we show that our algorithm can be easily implemented and performs as well empirically as existing asymptotically optimal methods.

A/B Testing and Best-arm Identification for Linear Bandits with Robustness to Non-stationarity

We investigate the fixed-budget best-arm identification (BAI) problem for linear bandits in a potentially non-stationary environment. Given a finite arm set $\mathcal{X}\subset\mathbb{R}^d$, a fixed budget $T$, and an unpredictable sequence of parameters $\left\lbrace\theta_t\right\rbrace_{t=1}^{T}$, an algorithm will aim to correctly identify the best arm $x^* := \arg\max_{x\in\mathcal{X}}x^\top\sum_{t=1}^{T}\theta_t$ with probability as high as possible. Prior work has addressed the stationary setting where $\theta_t = \theta_1$ for all $t$ and demonstrated that the error probability decreases as $\exp(-T /\rho^*)$ for a problem-dependent constant $\rho^*$. But in many real-world $A/B/n$ multivariate testing scenarios that motivate our work, the environment is non-stationary and an algorithm expecting a stationary setting can easily fail. For robust identification, it is well-known that if arms are chosen randomly and non-adaptively from a G-optimal design over $\mathcal{X}$ at each time then the error probability decreases as $\exp(-T\Delta^2_{(1)}/d)$, where $\Delta_{(1)} = \min_{x \neq x^*} (x^* - x)^\top \frac{1}{T}\sum_{t=1}^T \theta_t$. As there exist environments where $\Delta_{(1)}^2/ d \ll 1/ \rho^*$, we are motivated to propose a novel algorithm $\mathsf{P1}$-$\mathsf{RAGE}$ that aims to obtain the best of both worlds: robustness to non-stationarity and fast rates of identification in benign settings. We characterize the error probability of $\mathsf{P1}$-$\mathsf{RAGE}$ and demonstrate empirically that the algorithm indeed never performs worse than G-optimal design but compares favorably to the best algorithms in the stationary setting.