Large Language Models for Relevance Judgment in Product Search

High relevance of retrieved and re-ranked items to the search query is the cornerstone of successful product search, yet measuring relevance of items to queries is one of the most challenging tasks in product information retrieval, and quality of product search is highly influenced by the precision and scale of available relevance-labelled data. In this paper, we present an array of techniques for leveraging Large Language Models (LLMs) for automating the relevance judgment of query-item pairs (QIPs) at scale. Using a unique dataset of multi-million QIPs, annotated by human evaluators, we test and optimize hyper parameters for finetuning billion-parameter LLMs with and without Low Rank Adaption (LoRA), as well as various modes of item attribute concatenation and prompting in LLM finetuning, and consider trade offs in item attribute inclusion for quality of relevance predictions. We demonstrate considerable improvement over baselines of prior generations of LLMs, as well as off-the-shelf models, towards relevance annotations on par with the human relevance evaluators. Our findings have immediate implications for the growing field of relevance judgment automation in product search.

Persona-DB: Efficient Large Language Model Personalization for Response Prediction with Collaborative Data Refinement

The increasing demand for personalized interactions with large language models (LLMs) calls for the development of methodologies capable of accurately and efficiently identifying user opinions and preferences. Retrieval augmentation emerges as an effective strategy, as it can accommodate a vast number of users without the costs from fine-tuning. Existing research, however, has largely focused on enhancing the retrieval stage and devoted limited exploration toward optimizing the representation of the database, a crucial aspect for tasks such as personalization. In this work, we examine the problem from a novel angle, focusing on how data can be better represented for more efficient retrieval in the context of LLM customization. To tackle this challenge, we introduce Persona-DB, a simple yet effective framework consisting of a hierarchical construction process to improve generalization across task contexts and collaborative refinement to effectively bridge knowledge gaps among users. In the task of response forecasting, Persona-DB demonstrates superior efficiency in maintaining accuracy with a significantly reduced retrieval size, a critical advantage in scenarios with extensive histories or limited context windows. Our experiments also indicate a marked improvement of over 15% under cold-start scenarios, when users have extremely sparse data. Furthermore, our analysis reveals the increasing importance of collaborative knowledge as the retrieval capacity expands.

Seed-Guided Fine-Grained Entity Typing in Science and Engineering Domains

Accurately typing entity mentions from text segments is a fundamental task for various natural language processing applications. Many previous approaches rely on massive human-annotated data to perform entity typing. Nevertheless, collecting such data in highly specialized science and engineering domains (e.g., software engineering and security) can be time-consuming and costly, without mentioning the domain gaps between training and inference data if the model needs to be applied to confidential datasets. In this paper, we study the task of seed-guided fine-grained entity typing in science and engineering domains, which takes the name and a few seed entities for each entity type as the only supervision and aims to classify new entity mentions into both seen and unseen types (i.e., those without seed entities). To solve this problem, we propose SEType which first enriches the weak supervision by finding more entities for each seen type from an unlabeled corpus using the contextualized representations of pre-trained language models. It then matches the enriched entities to unlabeled text to get pseudo-labeled samples and trains a textual entailment model that can make inferences for both seen and unseen types. Extensive experiments on two datasets covering four domains demonstrate the effectiveness of SEType in comparison with various baselines.

Social Commonsense-Guided Search Query Generation for Open-Domain Knowledge-Powered Conversations

Open-domain dialog involves generating search queries that help obtain relevant knowledge for holding informative conversations. However, it can be challenging to determine what information to retrieve when the user is passive and does not express a clear need or request. To tackle this issue, we present a novel approach that focuses on generating internet search queries that are guided by social commonsense. Specifically, we leverage a commonsense dialog system to establish connections related to the conversation topic, which subsequently guides our query generation. Our proposed framework addresses passive user interactions by integrating topic tracking, commonsense response generation and instruction-driven query generation. Through extensive evaluations, we show that our approach overcomes limitations of existing query generation techniques that rely solely on explicit dialog information, and produces search queries that are more relevant, specific, and compelling, ultimately resulting in more engaging responses.

Decoding the Silent Majority: Inducing Belief Augmented Social Graph with Large Language Model for Response Forecasting

Automatic response forecasting for news media plays a crucial role in enabling content producers to efficiently predict the impact of news releases and prevent unexpected negative outcomes such as social conflict and moral injury. To effectively forecast responses, it is essential to develop measures that leverage the social dynamics and contextual information surrounding individuals, especially in cases where explicit profiles or historical actions of the users are limited (referred to as lurkers). As shown in a previous study, 97% of all tweets are produced by only the most active 25% of users. However, existing approaches have limited exploration of how to best process and utilize these important features. To address this gap, we propose a novel framework, named SocialSense, that leverages a large language model to induce a belief-centered graph on top of an existent social network, along with graph-based propagation to capture social dynamics. We hypothesize that the induced graph that bridges the gap between distant users who share similar beliefs allows the model to effectively capture the response patterns. Our method surpasses existing state-of-the-art in experimental evaluations for both zero-shot and supervised settings, demonstrating its effectiveness in response forecasting. Moreover, the analysis reveals the framework's capability to effectively handle unseen user and lurker scenarios, further highlighting its robustness and practical applicability.

Sparse Modular Activation for Efficient Sequence Modeling

Linear State Space Models (SSMs) have demonstrated strong performance in a variety of sequence modeling tasks due to their efficient encoding of the recurrent structure. However, in more comprehensive tasks like language modeling and machine translation, self-attention-based models still outperform SSMs. Hybrid models employing both SSM and self-attention generally show promising performance, but current approaches apply attention modules statically and uniformly to all elements in the input sequences, leading to sub-optimal quality-efficiency trade-offs. In this work, we introduce Sparse Modular Activation (SMA), a general mechanism enabling neural networks to sparsely and dynamically activate sub-modules for sequence elements in a differentiable manner. Through allowing each element to skip non-activated sub-modules, SMA reduces computation and memory consumption at both training and inference stages of sequence modeling. As a specific instantiation of SMA, we design a novel neural architecture, SeqBoat, which employs SMA to sparsely activate a Gated Attention Unit (GAU) based on the state representations learned from an SSM. By constraining the GAU to only conduct local attention on the activated inputs, SeqBoat can achieve linear inference complexity with theoretically infinite attention span, and provide substantially better quality-efficiency trade-off than the chunking-based models. With experiments on a wide range of tasks, including language modeling, speech classification and long-range arena, SeqBoat brings new state-of-the-art results among hybrid models with linear complexity and reveals the amount of attention needed for each task through the learned sparse activation patterns.

C-PMI: Conditional Pointwise Mutual Information for Turn-level Dialogue Evaluation

Existing reference-free turn-level evaluation metrics for chatbots inadequately capture the interaction between the user and the system. Consequently, they often correlate poorly with human evaluations. To address this issue, we propose a novel model-agnostic approach that leverages Conditional Pointwise Mutual Information (C-PMI) to measure the turn-level interaction between the system and the user based on a given evaluation dimension. Experimental results on the widely used FED dialogue evaluation dataset demonstrate that our approach significantly improves the correlation with human judgment compared with existing evaluation systems. By replacing the negative log-likelihood-based scorer with our proposed C-PMI scorer, we achieve a relative 60.5% higher Spearman correlation on average for the FED evaluation metric. Our code is publicly available at https://github.com/renll/C-PMI.

User Simulation for Evaluating Information Access Systems

Information access systems, such as search engines, recommender systems, and conversational assistants, have become integral to our daily lives as they help us satisfy our information needs. However, evaluating the effectiveness of these systems presents a long-standing and complex scientific challenge. This challenge is rooted in the difficulty of assessing a system's overall effectiveness in assisting users to complete tasks through interactive support, and further exacerbated by the substantial variation in user behaviour and preferences. To address this challenge, user simulation emerges as a promising solution. This book focuses on providing a thorough understanding of user simulation techniques designed specifically for evaluation purposes. We begin with a background of information access system evaluation and explore the diverse applications of user simulation. Subsequently, we systematically review the major research progress in user simulation, covering both general frameworks for designing user simulators, utilizing user simulation for evaluation, and specific models and algorithms for simulating user interactions with search engines, recommender systems, and conversational assistants. Realizing that user simulation is an interdisciplinary research topic, whenever possible, we attempt to establish connections with related fields, including machine learning, dialogue systems, user modeling, and economics. We end the book with a detailed discussion of important future research directions, many of which extend beyond the evaluation of information access systems and are expected to have broader impact on how to evaluate interactive intelligent systems in general.

Measuring the Effect of Influential Messages on Varying Personas

Predicting how a user responds to news events enables important applications such as allowing intelligent agents or content producers to estimate the effect on different communities and revise unreleased messages to prevent unexpected bad outcomes such as social conflict and moral injury. We present a new task, Response Forecasting on Personas for News Media, to estimate the response a persona (characterizing an individual or a group) might have upon seeing a news message. Compared to the previous efforts which only predict generic comments to news, the proposed task not only introduces personalization in the modeling but also predicts the sentiment polarity and intensity of each response. This enables more accurate and comprehensive inference on the mental state of the persona. Meanwhile, the generated sentiment dimensions make the evaluation and application more reliable. We create the first benchmark dataset, which consists of 13,357 responses to 3,847 news headlines from Twitter. We further evaluate the SOTA neural language models with our dataset. The empirical results suggest that the included persona attributes are helpful for the performance of all response dimensions. Our analysis shows that the best-performing models are capable of predicting responses that are consistent with the personas, and as a byproduct, the task formulation also enables many interesting applications in the analysis of social network groups and their opinions, such as the discovery of extreme opinion groups.

Quick Dense Retrievers Consume KALE: Post Training Kullback Leibler Alignment of Embeddings for Asymmetrical dual encoders

In this paper, we consider the problem of improving the inference latency of language model-based dense retrieval systems by introducing structural compression and model size asymmetry between the context and query encoders. First, we investigate the impact of pre and post-training compression on the MSMARCO, Natural Questions, TriviaQA, SQUAD, and SCIFACT, finding that asymmetry in the dual encoders in dense retrieval can lead to improved inference efficiency. Knowing this, we introduce Kullback Leibler Alignment of Embeddings (KALE), an efficient and accurate method for increasing the inference efficiency of dense retrieval methods by pruning and aligning the query encoder after training. Specifically, KALE extends traditional Knowledge Distillation after bi-encoder training, allowing for effective query encoder compression without full retraining or index generation. Using KALE and asymmetric training, we can generate models which exceed the performance of DistilBERT despite having 3x faster inference.