Abstract:Recommender systems are widely used to suggest engaging content, and Large Language Models (LLMs) have given rise to generative recommenders. Such systems can directly generate items, including for open-set tasks like question suggestion. While the world knowledge of LLMs enable good recommendations, improving the generated content through user feedback is challenging as continuously fine-tuning LLMs is prohibitively expensive. We present a training-free approach for optimizing generative recommenders by connecting user feedback loops to LLM-based optimizers. We propose a generative explore-exploit method that can not only exploit generated items with known high engagement, but also actively explore and discover hidden population preferences to improve recommendation quality. We evaluate our approach on question generation in two domains (e-commerce and general knowledge), and model user feedback with Click Through Rate (CTR). Experiments show our LLM-based explore-exploit approach can iteratively improve recommendations, and consistently increase CTR. Ablation analysis shows that generative exploration is key to learning user preferences, avoiding the pitfalls of greedy exploit-only approaches. A human evaluation strongly supports our quantitative findings.
Abstract:Large Language Models (LLMs) operating in 0-shot or few-shot settings achieve competitive results in Text Classification tasks. In-Context Learning (ICL) typically achieves better accuracy than the 0-shot setting, but it pays in terms of efficiency, due to the longer input prompt. In this paper, we propose a strategy to make LLMs as efficient as 0-shot text classifiers, while getting comparable or better accuracy than ICL. Our solution targets the low resource setting, i.e., when only 4 examples per class are available. Using a single LLM and few-shot real data we perform a sequence of generation, filtering and Parameter-Efficient Fine-Tuning steps to create a robust and efficient classifier. Experimental results show that our approach leads to competitive results on multiple text classification datasets.
Abstract:As Large Language Models (LLMs) gain great success in real-world applications, an increasing number of users are seeking to develop and deploy their customized LLMs through cloud services. Nonetheless, in some specific domains, there are still concerns regarding cost and trade-offs between privacy issues and accuracy. In this study, we introduce a cost-effective and self-adaptive LLM shaking tuning and recovery mechanism, named CypherTalk. With carefully designed horizontal and vertical shaking operators, we can achieve comparable accuracy results with SOTA privacy-preserving LLM schemes using Cryptography-based or Differential Privacy-based methods. Experiments also show that with the CypherTalk framework, users can achieve reliable accuracy when using optimized shaking operator settings. To our best knowledge, this is the first work that considers cost, and trade-off between model utility and privacy in LLM scenarios.
Abstract:Self-supervised recommendation (SSR) has achieved great success in mining the potential interacted behaviors for collaborative filtering in recent years. As a major branch, Contrastive Learning (CL) based SSR conquers data sparsity in Web platforms by contrasting the embedding between raw data and augmented data. However, existing CL-based SSR methods mostly focus on contrasting in a batch-wise way, failing to exploit potential regularity in the feature-wise dimension, leading to redundant solutions during the representation learning process of users (items) from Websites. Furthermore, the joint benefits of utilizing both Batch-wise CL (BCL) and Feature-wise CL (FCL) for recommendations remain underexplored. To address these issues, we investigate the relationship of objectives between BCL and FCL. Our study suggests a cooperative benefit of employing both methods, as evidenced from theoretical and experimental perspectives. Based on these insights, we propose a dual CL method for recommendation, referred to as RecDCL. RecDCL first eliminates redundant solutions on user-item positive pairs in a feature-wise manner. It then optimizes the uniform distributions within users and items using a polynomial kernel from an FCL perspective. Finally, it generates contrastive embedding on output vectors in a batch-wise objective. We conduct experiments on four widely-used benchmarks and an industrial dataset. The results consistently demonstrate that the proposed RecDCL outperforms the state-of-the-art GNNs-based and SSL-based models (with up to a 5.65\% improvement in terms of Recall@20), thereby confirming the effectiveness of the joint-wise objective. All source codes used in this paper are publicly available at \url{https://github.com/THUDM/RecDCL}}.
Abstract:Recommending suitable items to a group of users, commonly referred to as the group recommendation task, is becoming increasingly urgent with the development of group activities. The challenges within the group recommendation task involve aggregating the individual preferences of group members as the group's preferences and facing serious sparsity problems due to the lack of user/group-item interactions. To solve these problems, we propose a novel approach called Dependency Relationships-Enhanced Attentive Group Recommendation (DREAGR) for the recommendation task of occasional groups. Specifically, we introduce the dependency relationship between items as side information to enhance the user/group-item interaction and alleviate the interaction sparsity problem. Then, we propose a Path-Aware Attention Embedding (PAAE) method to model users' preferences on different types of paths. Next, we design a gated fusion mechanism to fuse users' preferences into their comprehensive preferences. Finally, we develop an attention aggregator that aggregates users' preferences as the group's preferences for the group recommendation task. We conducted experiments on two datasets to demonstrate the superiority of DREAGR by comparing it with state-of-the-art group recommender models. The experimental results show that DREAGR outperforms other models, especially HR@N and NDCG@N (N=5, 10), where DREAGR has improved in the range of 3.64% to 7.01% and 2.57% to 3.39% on both datasets, respectively.
Abstract:E-commerce product catalogs contain billions of items. Most products have lengthy titles, as sellers pack them with product attributes to improve retrieval, and highlight key product aspects. This results in a gap between such unnatural products titles, and how customers refer to them. It also limits how e-commerce stores can use these seller-provided titles for recommendation, QA, or review summarization. Inspired by recent work on instruction-tuned LLMs, we present InstructPTS, a controllable approach for the task of Product Title Summarization (PTS). Trained using a novel instruction fine-tuning strategy, our approach is able to summarize product titles according to various criteria (e.g. number of words in a summary, inclusion of specific phrases, etc.). Extensive evaluation on a real-world e-commerce catalog shows that compared to simple fine-tuning of LLMs, our proposed approach can generate more accurate product name summaries, with an improvement of over 14 and 8 BLEU and ROUGE points, respectively.
Abstract:We present MULTICONER V2, a dataset for fine-grained Named Entity Recognition covering 33 entity classes across 12 languages, in both monolingual and multilingual settings. This dataset aims to tackle the following practical challenges in NER: (i) effective handling of fine-grained classes that include complex entities like movie titles, and (ii) performance degradation due to noise generated from typing mistakes or OCR errors. The dataset is compiled from open resources like Wikipedia and Wikidata, and is publicly available. Evaluation based on the XLM-RoBERTa baseline highlights the unique challenges posed by MULTICONER V2: (i) the fine-grained taxonomy is challenging, where the scores are low with macro-F1=0.63 (across all languages), and (ii) the corruption strategy significantly impairs performance, with entity corruption resulting in 9% lower performance relative to non-entity corruptions across all languages. This highlights the greater impact of entity noise in contrast to context noise.
Abstract:Mental illness remains one of the most critical public health issues of our time, due to the severe scarcity and accessibility limit of professionals. Psychotherapy requires high-level expertise to conduct deep, complex reasoning and analysis on the cognition modeling of the patients. In the era of Large Language Models, we believe it is the right time to develop AI assistance for computational psychotherapy. We study the task of cognitive distortion detection and propose the Diagnosis of Thought (DoT) prompting. DoT performs diagnosis on the patient's speech via three stages: subjectivity assessment to separate the facts and the thoughts; contrastive reasoning to elicit the reasoning processes supporting and contradicting the thoughts; and schema analysis to summarize the cognition schemas. The generated diagnosis rationales through the three stages are essential for assisting the professionals. Experiments demonstrate that DoT obtains significant improvements over ChatGPT for cognitive distortion detection, while generating high-quality rationales approved by human experts.
Abstract:Customers interacting with product search engines are increasingly formulating information-seeking queries. Frequently Asked Question (FAQ) retrieval aims to retrieve common question-answer pairs for a user query with question intent. Integrating FAQ retrieval in product search can not only empower users to make more informed purchase decisions, but also enhance user retention through efficient post-purchase support. Determining when an FAQ entry can satisfy a user's information need within product search, without disrupting their shopping experience, represents an important challenge. We propose an intent-aware FAQ retrieval system consisting of (1) an intent classifier that predicts when a user's information need can be answered by an FAQ; (2) a reformulation model that rewrites a query into a natural question. Offline evaluation demonstrates that our approach improves Hit@1 by 13% on retrieving ground-truth FAQs, while reducing latency by 95% compared to baseline systems. These improvements are further validated by real user feedback, where 71% of displayed FAQs on top of product search results received explicit positive user feedback. Overall, our findings show promising directions for integrating FAQ retrieval into product search at scale.
Abstract:Spoken Question Answering (QA) is a key feature of voice assistants, usually backed by multiple QA systems. Users ask questions via spontaneous speech which can contain disfluencies, errors, and informal syntax or phrasing. This is a major challenge in QA, causing unanswered questions or irrelevant answers, and leading to bad user experiences. We analyze failed QA requests to identify core challenges: lexical gaps, proposition types, complex syntactic structure, and high specificity. We propose a Semantic Question Reformulation (SURF) model offering three linguistically-grounded operations (repair, syntactic reshaping, generalization) to rewrite questions to facilitate answering. Offline evaluation on 1M unanswered questions from a leading voice assistant shows that SURF significantly improves answer rates: up to 24% of previously unanswered questions obtain relevant answers (75%). Live deployment shows positive impact for millions of customers with unanswered questions; explicit relevance feedback shows high user satisfaction.