Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search

Modeling user's historical feedback is essential for Click-Through Rate Prediction in personalized search and recommendation. Existing methods usually only model users' positive feedback information such as click sequences which neglects the context information of the feedback. In this paper, we propose a new perspective for context-aware users' behavior modeling by including the whole page-wisely exposed products and the corresponding feedback as contextualized page-wise feedback sequence. The intra-page context information and inter-page interest evolution can be captured to learn more specific user preference. We design a novel neural ranking model RACP(i.e., Recurrent Attention over Contextualized Page sequence), which utilizes page-context aware attention to model the intra-page context. A recurrent attention process is used to model the cross-page interest convergence evolution as denoising the interest in the previous pages. Experiments on public and real-world industrial datasets verify our model's effectiveness.

Grid Tagging Scheme for Aspect-oriented Fine-grained Opinion Extraction

Aspect-oriented Fine-grained Opinion Extraction (AFOE) aims at extracting aspect terms and opinion terms from review in the form of opinion pairs or additionally extracting sentiment polarity of aspect term to form opinion triplet. Because of containing several opinion factors, the complete AFOE task is usually divided into multiple subtasks and achieved in the pipeline. However, pipeline approaches easily suffer from error propagation and inconvenience in real-world scenarios. To this end, we propose a novel tagging scheme, Grid Tagging Scheme (GTS), to address the AFOE task in an end-to-end fashion only with one unified grid tagging task. Additionally, we design an effective inference strategy on GTS to exploit mutual indication between different opinion factors for more accurate extractions. To validate the feasibility and compatibility of GTS, we implement three different GTS models respectively based on CNN, BiLSTM, and BERT, and conduct experiments on the aspect-oriented opinion pair extraction and opinion triplet extraction datasets. Extensive experimental results indicate that GTS models outperform strong baselines significantly and achieve state-of-the-art performance.