Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies. However, such learning techniques are data demanding and work poorly on new ads with little logging data, which is known as the cold-start problem. In this paper, we aim to improve CTR predictions during both the cold-start phase and the warm-up phase when a new ad is added to the candidate pool. We propose Meta-Embedding, a meta-learning-based approach that learns to generate desirable initial embeddings for new ad IDs. The proposed method trains an embedding generator for new ad IDs by making use of previously learned ads through gradient-based meta-learning. In other words, our method learns how to learn better embeddings. When a new ad comes, the trained generator initializes the embedding of its ID by feeding its contents and attributes. Next, the generated embedding can speed up the model fitting during the warm-up phase when a few labeled examples are available, compared to the existing initialization methods. Experimental results on three real-world datasets showed that Meta-Embedding can significantly improve both the cold-start and warm-up performances for six existing CTR prediction models, ranging from lightweight models such as Factorization Machines to complicated deep models such as PNN and DeepFM. All of the above apply to conversion rate (CVR) predictions as well.
In this study, we focus on extracting knowledgeable snippets and annotating knowledgeable documents from Web corpus, consisting of the documents from social media and We-media. Informally, knowledgeable snippets refer to the text describing concepts, properties of entities, or relations among entities, while knowledgeable documents are the ones with enough knowledgeable snippets. These knowledgeable snippets and documents could be helpful in multiple applications, such as knowledge base construction and knowledge-oriented service. Previous studies extracted the knowledgeable snippets using the pattern-based method. Here, we propose the semantic-based method for this task. Specifically, a CNN based model is developed to extract knowledgeable snippets and annotate knowledgeable documents simultaneously. Additionally, a "low-level sharing, high-level splitting" structure of CNN is designed to handle the documents from different content domains. Compared with building multiple domain-specific CNNs, this joint model not only critically saves the training time, but also improves the prediction accuracy visibly. The superiority of the proposed method is demonstrated in a real dataset from Wechat public platform.
One of the drawbacks of frequent episode mining is that overwhelmingly many of the discovered patterns are redundant. Free-rider episode, as a typical example, consists of a real pattern doped with some additional noise events. Because of the possible high support of the inside noise events, such free-rider episodes may have abnormally high support that they cannot be filtered by frequency based framework. An effective technique for filtering free-rider episodes is using a partition model to divide an episode into two consecutive subepisodes and comparing the observed support of such episode with its expected support under the assumption that these two subepisodes occur independently. In this paper, we take more complex subepisodes into consideration and develop a novel partition model named EDP for free-rider episode filtering from a given set of episodes. It combines (1) a dual partition strategy which divides an episode to an underlying real pattern and potential noises; (2) a novel definition of the expected support of a free-rider episode based on the proposed partition strategy. We can deem the episode interesting if the observed support is substantially higher than the expected support estimated by our model. The experiments on synthetic and real-world datasets demonstrate EDP can effectively filter free-rider episodes compared with existing state-of-the-arts.