MSN: A Memory-based Sparse Activation Scaling Framework for Large-scale Industrial Recommendation

Scaling deep learning recommendation models is an effective way to improve model expressiveness. Existing approaches often incur substantial computational overhead, making them difficult to deploy in large-scale industrial systems under strict latency constraints. Recent sparse activation scaling methods, such as Sparse Mixture-of-Experts, reduce computation by activating only a subset of parameters, but still suffer from high memory access costs and limited personalization capacity due to the large size and small number of experts. To address these challenges, we propose MSN, a memory-based sparse activation scaling framework for recommendation models. MSN dynamically retrieves personalized representations from a large parameterized memory and integrates them into downstream feature interaction modules via a memory gating mechanism, enabling fine-grained personalization with low computational overhead. To enable further expansion of the memory capacity while keeping both computational and memory access costs under control, MSN adopts a Product-Key Memory (PKM) mechanism, which factorizes the memory retrieval complexity from linear time to sub-linear complexity. In addition, normalization and over-parameterization techniques are introduced to maintain balanced memory utilization and prevent memory retrieval collapse. We further design customized Sparse-Gather operator and adopt the AirTopK operator to improve training and inference efficiency in industrial settings. Extensive experiments demonstrate that MSN consistently improves recommendation performance while maintaining high efficiency. Moreover, MSN has been successfully deployed in the Douyin Search Ranking System, achieving significant gains over deployed state-of-the-art models in both offline evaluation metrics and large-scale online A/B test.

MDL: A Unified Multi-Distribution Learner in Large-scale Industrial Recommendation through Tokenization

Industrial recommender systems increasingly adopt multi-scenario learning (MSL) and multi-task learning (MTL) to handle diverse user interactions and contexts, but existing approaches suffer from two critical drawbacks: (1) underutilization of large-scale model parameters due to limited interaction with complex feature modules, and (2) difficulty in jointly modeling scenario and task information in a unified framework. To address these challenges, we propose a unified \textbf{M}ulti-\textbf{D}istribution \textbf{L}earning (MDL) framework, inspired by the "prompting" paradigm in large language models (LLMs). MDL treats scenario and task information as specialized tokens rather than auxiliary inputs or gating signals. Specifically, we introduce a unified information tokenization module that transforms features, scenarios, and tasks into a unified tokenized format. To facilitate deep interaction, we design three synergistic mechanisms: (1) feature token self-attention for rich feature interactions, (2) domain-feature attention for scenario/task-adaptive feature activation, and (3) domain-fused aggregation for joint distribution prediction. By stacking these interactions, MDL enables scenario and task information to "prompt" and activate the model's vast parameter space in a bottom-up, layer-wise manner. Extensive experiments on real-world industrial datasets demonstrate that MDL significantly outperforms state-of-the-art MSL and MTL baselines. Online A/B testing on Douyin Search platform over one month yields +0.0626\% improvement in LT30 and -0.3267\% reduction in change query rate. MDL has been fully deployed in production, serving hundreds of millions of users daily.

Hybrid Contrastive Constraints for Multi-Scenario Ad Ranking

Multi-scenario ad ranking aims at leveraging the data from multiple domains or channels for training a unified ranking model to improve the performance at each individual scenario. Although the research on this task has made important progress, it still lacks the consideration of cross-scenario relations, thus leading to limitation in learning capability and difficulty in interrelation modeling. In this paper, we propose a Hybrid Contrastive Constrained approach (HC^2) for multi-scenario ad ranking. To enhance the modeling of data interrelation, we elaborately design a hybrid contrastive learning approach to capture commonalities and differences among multiple scenarios. The core of our approach consists of two elaborated contrastive losses, namely generalized and individual contrastive loss, which aim at capturing common knowledge and scenario-specific knowledge, respectively. To adapt contrastive learning to the complex multi-scenario setting, we propose a series of important improvements. For generalized contrastive loss, we enhance contrastive learning by extending the contrastive samples (label-aware and diffusion noise enhanced contrastive samples) and reweighting the contrastive samples (reciprocal similarity weighting). For individual contrastive loss, we use the strategies of dropout-based augmentation and {cross-scenario encoding} for generating meaningful positive and negative contrastive samples, respectively. Extensive experiments on both offline evaluation and online test have demonstrated the effectiveness of the proposed HC$^2$ by comparing it with a number of competitive baselines.

RecBole 2.0: Towards a More Up-to-Date Recommendation Library

In order to support the study of recent advances in recommender systems, this paper presents an extended recommendation library consisting of eight packages for up-to-date topics and architectures. First of all, from a data perspective, we consider three important topics related to data issues (i.e., sparsity, bias and distribution shift), and develop five packages accordingly: meta-learning, data augmentation, debiasing, fairness and cross-domain recommendation. Furthermore, from a model perspective, we develop two benchmarking packages for Transformer-based and graph neural network (GNN)-based models, respectively. All the packages (consisting of 65 new models) are developed based on a popular recommendation framework RecBole, ensuring that both the implementation and interface are unified. For each package, we provide complete implementations from data loading, experimental setup, evaluation and algorithm implementation. This library provides a valuable resource to facilitate the up-to-date research in recommender systems. The project is released at the link: https://github.com/RUCAIBox/RecBole2.0.

Towards Universal Sequence Representation Learning for Recommender Systems

In order to develop effective sequential recommenders, a series of sequence representation learning (SRL) methods are proposed to model historical user behaviors. Most existing SRL methods rely on explicit item IDs for developing the sequence models to better capture user preference. Though effective to some extent, these methods are difficult to be transferred to new recommendation scenarios, due to the limitation by explicitly modeling item IDs. To tackle this issue, we present a novel universal sequence representation learning approach, named UniSRec. The proposed approach utilizes the associated description text of items to learn transferable representations across different recommendation scenarios. For learning universal item representations, we design a lightweight item encoding architecture based on parametric whitening and mixture-of-experts enhanced adaptor. For learning universal sequence representations, we introduce two contrastive pre-training tasks by sampling multi-domain negatives. With the pre-trained universal sequence representation model, our approach can be effectively transferred to new recommendation domains or platforms in a parameter-efficient way, under either inductive or transductive settings. Extensive experiments conducted on real-world datasets demonstrate the effectiveness of the proposed approach. Especially, our approach also leads to a performance improvement in a cross-platform setting, showing the strong transferability of the proposed universal SRL method. The code and pre-trained model are available at: https://github.com/RUCAIBox/UniSRec.

ID-Agnostic User Behavior Pre-training for Sequential Recommendation

Recently, sequential recommendation has emerged as a widely studied topic. Existing researches mainly design effective neural architectures to model user behavior sequences based on item IDs. However, this kind of approach highly relies on user-item interaction data and neglects the attribute- or characteristic-level correlations among similar items preferred by a user. In light of these issues, we propose IDA-SR, which stands for ID-Agnostic User Behavior Pre-training approach for Sequential Recommendation. Instead of explicitly learning representations for item IDs, IDA-SR directly learns item representations from rich text information. To bridge the gap between text semantics and sequential user behaviors, we utilize the pre-trained language model as text encoder, and conduct a pre-training architecture on the sequential user behaviors. In this way, item text can be directly utilized for sequential recommendation without relying on item IDs. Extensive experiments show that the proposed approach can achieve comparable results when only using ID-agnostic item representations, and performs better than baselines by a large margin when fine-tuned with ID information.