NAM: A Normalization Attention Model for Personalized Product Search In Fliggy

Personalized product search provides significant benefits to e-commerce platforms by extracting more accurate user preferences from historical behaviors. Previous studies largely focused on the user factors when personalizing the search query, while ignoring the item perspective, which leads to the following two challenges that we summarize in this paper: First, previous approaches relying only on co-occurrence frequency tend to overestimate the conversion rates for popular items and underestimate those for long-tail items, resulting in inaccurate item similarities; Second, user purchasing propensity is highly heterogeneous according to the popularity of the target item: it is less correlated with the user's historical behavior for a popular item and more correlated for a long-tail item. To address these challenges, in this paper we propose NAM, a Normalization Attention Model, which optimizes ''when to personalize'' by utilizing Inverse Item Frequency (IIF) and employing a gating mechanism, as well as optimizes ''how to personalize'' by normalizing the attention mechanism from a global perspective. Through comprehensive experiments, we demonstrate that our proposed NAM model significantly outperforms state-of-the-art baseline models. Furthermore, we conducted an online A/B test at Fliggy, and obtained a significant improvement of 0.8% over the latest production system in conversion rate.

CRAFT: Time Series Forecasting with Cross-Future Behavior Awareness

The past decades witness the significant advancements in time series forecasting (TSF) across various real-world domains, including e-commerce and disease spread prediction. However, TSF is usually constrained by the uncertainty dilemma of predicting future data with limited past observations. To settle this question, we explore the use of Cross-Future Behavior (CFB) in TSF, which occurs before the current time but takes effect in the future. We leverage CFB features and propose the CRoss-Future Behavior Awareness based Time Series Forecasting method (CRAFT). The core idea of CRAFT is to utilize the trend of cross-future behavior to mine the trend of time series data to be predicted. Specifically, to settle the sparse and partial flaws of cross-future behavior, CRAFT employs the Koopman Predictor Module to extract the key trend and the Internal Trend Mining Module to supplement the unknown area of the cross-future behavior matrix. Then, we introduce the External Trend Guide Module with a hierarchical structure to acquire more representative trends from higher levels. Finally, we apply the demand-constrained loss to calibrate the distribution deviation of prediction results. We conduct experiments on real-world dataset. Experiments on both offline large-scale dataset and online A/B test demonstrate the effectiveness of CRAFT. Our dataset and code is available at https://github.com/CRAFTinTSF/CRAFT.