Generative AI Beyond LLMs: System Implications of Multi-Modal Generation

As the development of large-scale Generative AI models evolve beyond text (1D) generation to include image (2D) and video (3D) generation, processing spatial and temporal information presents unique challenges to quality, performance, and efficiency. We present the first work towards understanding this new system design space for multi-modal text-to-image (TTI) and text-to-video (TTV) generation models. Current model architecture designs are bifurcated into 2 categories: Diffusion- and Transformer-based models. Our systematic performance characterization on a suite of eight representative TTI/TTV models shows that after state-of-the-art optimization techniques such as Flash Attention are applied, Convolution accounts for up to 44% of execution time for Diffusion-based TTI models, while Linear layers consume up to 49% of execution time for Transformer-based models. We additionally observe that Diffusion-based TTI models resemble the Prefill stage of LLM inference, and benefit from 1.1-2.5x greater speedup from Flash Attention than Transformer-based TTI models that resemble the Decode phase. Since optimizations designed for LLMs do not map directly onto TTI/TTV models, we must conduct a thorough characterization of these workloads to gain insights for new optimization opportunities. In doing so, we define sequence length in the context of TTI/TTV models and observe sequence length can vary up to 4x in Diffusion model inference. We additionally observe temporal aspects of TTV workloads pose unique system bottlenecks, with Temporal Attention accounting for over 60% of total Attention time. Overall, our in-depth system performance characterization is a critical first step towards designing efficient and deployable systems for emerging TTI/TTV workloads.

MAD Max Beyond Single-Node: Enabling Large Machine Learning Model Acceleration on Distributed Systems

Training and deploying large machine learning (ML) models is time-consuming and requires significant distributed computing infrastructures. Based on real-world large model training on datacenter-scale infrastructures, we show 14~32% of all GPU hours are spent on communication with no overlapping computation. To minimize the outstanding communication latency, in this work, we develop an agile performance modeling framework to guide parallelization and hardware-software co-design strategies. Using the suite of real-world large ML models on state-of-the-art GPU training hardware, we demonstrate 2.24x and 5.27x throughput improvement potential for pre-training and inference scenarios, respectively.

MP-Rec: Hardware-Software Co-Design to Enable Multi-Path Recommendation

Deep learning recommendation systems serve personalized content under diverse tail-latency targets and input-query loads. In order to do so, state-of-the-art recommendation models rely on terabyte-scale embedding tables to learn user preferences over large bodies of contents. The reliance on a fixed embedding representation of embedding tables not only imposes significant memory capacity and bandwidth requirements but also limits the scope of compatible system solutions. This paper challenges the assumption of fixed embedding representations by showing how synergies between embedding representations and hardware platforms can lead to improvements in both algorithmic- and system performance. Based on our characterization of various embedding representations, we propose a hybrid embedding representation that achieves higher quality embeddings at the cost of increased memory and compute requirements. To address the system performance challenges of the hybrid representation, we propose MP-Rec -- a co-design technique that exploits heterogeneity and dynamic selection of embedding representations and underlying hardware platforms. On real system hardware, we demonstrate how matching custom accelerators, i.e., GPUs, TPUs, and IPUs, with compatible embedding representations can lead to 16.65x performance speedup. Additionally, in query-serving scenarios, MP-Rec achieves 2.49x and 3.76x higher correct prediction throughput and 0.19% and 0.22% better model quality on a CPU-GPU system for the Kaggle and Terabyte datasets, respectively.

RecPipe: Co-designing Models and Hardware to Jointly Optimize Recommendation Quality and Performance

Deep learning recommendation systems must provide high quality, personalized content under strict tail-latency targets and high system loads. This paper presents RecPipe, a system to jointly optimize recommendation quality and inference performance. Central to RecPipe is decomposing recommendation models into multi-stage pipelines to maintain quality while reducing compute complexity and exposing distinct parallelism opportunities. RecPipe implements an inference scheduler to map multi-stage recommendation engines onto commodity, heterogeneous platforms (e.g., CPUs, GPUs).While the hardware-aware scheduling improves ranking efficiency, the commodity platforms suffer from many limitations requiring specialized hardware. Thus, we design RecPipeAccel (RPAccel), a custom accelerator that jointly optimizes quality, tail-latency, and system throughput. RPAc-cel is designed specifically to exploit the distinct design space opened via RecPipe. In particular, RPAccel processes queries in sub-batches to pipeline recommendation stages, implements dual static and dynamic embedding caches, a set of top-k filtering units, and a reconfigurable systolic array. Com-pared to prior-art and at iso-quality, we demonstrate that RPAccel improves latency and throughput by 3x and 6x.

RecSSD: Near Data Processing for Solid State Drive Based Recommendation Inference

Neural personalized recommendation models are used across a wide variety of datacenter applications including search, social media, and entertainment. State-of-the-art models comprise large embedding tables that have billions of parameters requiring large memory capacities. Unfortunately, large and fast DRAM-based memories levy high infrastructure costs. Conventional SSD-based storage solutions offer an order of magnitude larger capacity, but have worse read latency and bandwidth, degrading inference performance. RecSSD is a near data processing based SSD memory system customized for neural recommendation inference that reduces end-to-end model inference latency by 2X compared to using COTS SSDs across eight industry-representative models.