Automated Evaluation of Personalized Text Generation using Large Language Models

Personalized text generation presents a specialized mechanism for delivering content that is specific to a user's personal context. While the research progress in this area has been rapid, evaluation still presents a challenge. Traditional automated metrics such as BLEU and ROUGE primarily measure lexical similarity to human-written references, and are not able to distinguish personalization from other subtle semantic aspects, thus falling short of capturing the nuances of personalized generated content quality. On the other hand, human judgments are costly to obtain, especially in the realm of personalized evaluation. Inspired by these challenges, we explore the use of large language models (LLMs) for evaluating personalized text generation, and examine their ability to understand nuanced user context. We present AuPEL, a novel evaluation method that distills three major semantic aspects of the generated text: personalization, quality and relevance, and automatically measures these aspects. To validate the effectiveness of AuPEL, we design carefully controlled experiments and compare the accuracy of the evaluation judgments made by LLMs versus that of judgements made by human annotators, and conduct rigorous analyses of the consistency and sensitivity of the proposed metric. We find that, compared to existing evaluation metrics, AuPEL not only distinguishes and ranks models based on their personalization abilities more accurately, but also presents commendable consistency and efficiency for this task. Our work suggests that using LLMs as the evaluators of personalized text generation is superior to traditional text similarity metrics, even though interesting new challenges still remain.

Automatic Prompt Rewriting for Personalized Text Generation

Facilitated by large language models (LLMs), personalized text generation has become a rapidly growing research direction. Most existing studies focus on designing specialized models for a particular domain, or they require fine-tuning the LLMs to generate personalized text. We consider a typical scenario in which the large language model, which generates personalized output, is frozen and can only be accessed through APIs. Under this constraint, all one can do is to improve the input text (i.e., text prompts) sent to the LLM, a procedure that is usually done manually. In this paper, we propose a novel method to automatically revise prompts for personalized text generation. The proposed method takes the initial prompts generated by a state-of-the-art, multistage framework for personalized generation and rewrites a few critical components that summarize and synthesize the personal context. The prompt rewriter employs a training paradigm that chains together supervised learning (SL) and reinforcement learning (RL), where SL reduces the search space of RL and RL facilitates end-to-end training of the rewriter. Using datasets from three representative domains, we demonstrate that the rewritten prompts outperform both the original prompts and the prompts optimized via supervised learning or reinforcement learning alone. In-depth analysis of the rewritten prompts shows that they are not only human readable, but also able to guide manual revision of prompts when there is limited resource to employ reinforcement learning to train the prompt rewriter, or when it is costly to deploy an automatic prompt rewriter for inference.

Ambiguity-Aware In-Context Learning with Large Language Models

In-context learning (ICL) i.e. showing LLMs only a few task-specific demonstrations has led to downstream gains with no task-specific fine-tuning required. However, LLMs are sensitive to the choice of prompts, and therefore a crucial research question is how to select good demonstrations for ICL. One effective strategy is leveraging semantic similarity between the ICL demonstrations and test inputs by using a text retriever, which however is sub-optimal as that does not consider the LLM's existing knowledge about that task. From prior work (Min et al., 2022), we already know that labels paired with the demonstrations bias the model predictions. This leads us to our hypothesis whether considering LLM's existing knowledge about the task, especially with respect to the output label space can help in a better demonstration selection strategy. Through extensive experimentation on three text classification tasks, we find that it is beneficial to not only choose semantically similar ICL demonstrations but also to choose those demonstrations that help resolve the inherent label ambiguity surrounding the test example. Interestingly, we find that including demonstrations that the LLM previously mis-classified and also fall on the test example's decision boundary, brings the most performance gain.

Teach LLMs to Personalize -- An Approach inspired by Writing Education

Personalized text generation is an emerging research area that has attracted much attention in recent years. Most studies in this direction focus on a particular domain by designing bespoke features or models. In this work, we propose a general approach for personalized text generation using large language models (LLMs). Inspired by the practice of writing education, we develop a multistage and multitask framework to teach LLMs for personalized generation. In writing instruction, the task of writing from sources is often decomposed into multiple steps that involve finding, evaluating, summarizing, synthesizing, and integrating information. Analogously, our approach to personalized text generation consists of multiple stages: retrieval, ranking, summarization, synthesis, and generation. In addition, we introduce a multitask setting that helps the model improve its generation ability further, which is inspired by the observation in education that a student's reading proficiency and writing ability are often correlated. We evaluate our approach on three public datasets, each of which covers a different and representative domain. Our results show significant improvements over a variety of baselines.

SMILE: Evaluation and Domain Adaptation for Social Media Language Understanding

We study the ability of transformer-based language models (LMs) to understand social media language. Social media (SM) language is distinct from standard written language, yet existing benchmarks fall short of capturing LM performance in this socially, economically, and politically important domain. We quantify the degree to which social media language differs from conventional language and conclude that the difference is significant both in terms of token distribution and rate of linguistic shift. Next, we introduce a new benchmark for Social MedIa Language Evaluation (SMILE) that covers four SM platforms and eleven tasks. Finally, we show that learning a tokenizer and pretraining on a mix of social media and conventional language yields an LM that outperforms the best similar-sized alternative by 4.2 points on the overall SMILE score.

Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting

Ranking documents using Large Language Models (LLMs) by directly feeding the query and candidate documents into the prompt is an interesting and practical problem. However, there has been limited success so far, as researchers have found it difficult to outperform fine-tuned baseline rankers on benchmark datasets. We analyze pointwise and listwise ranking prompts used by existing methods and argue that off-the-shelf LLMs do not fully understand these ranking formulations, possibly due to the nature of how LLMs are trained. In this paper, we propose to significantly reduce the burden on LLMs by using a new technique called Pairwise Ranking Prompting (PRP). Our results are the first in the literature to achieve state-of-the-art ranking performance on standard benchmarks using moderate-sized open-sourced LLMs. On TREC-DL2020, PRP based on the Flan-UL2 model with 20B parameters outperforms the previous best approach in the literature, which is based on the blackbox commercial GPT-4 that has 50x (estimated) model size, by over 5% at NDCG@1. On TREC-DL2019, PRP is only inferior to the GPT-4 solution on the NDCG@5 and NDCG@10 metrics, while outperforming other existing solutions, such as InstructGPT which has 175B parameters, by over 10% for nearly all ranking metrics. Furthermore, we propose several variants of PRP to improve efficiency and show that it is possible to achieve competitive results even with linear complexity. We also discuss other benefits of PRP, such as supporting both generation and scoring LLM APIs, as well as being insensitive to input ordering.

Do Not Blindly Imitate the Teacher: Using Perturbed Loss for Knowledge Distillation

Knowledge distillation is a popular technique to transfer knowledge from large teacher models to a small student model. Typically, the student learns to imitate the teacher by minimizing the KL divergence of its output distribution with the teacher's output distribution. In this work, we argue that such a learning objective is sub-optimal because there exists a discrepancy between the teacher's output distribution and the ground truth label distribution. Therefore, forcing the student to blindly imitate the unreliable teacher output distribution leads to inferior performance. To this end, we propose a novel knowledge distillation objective PTLoss by first representing the vanilla KL-based distillation loss function via a Maclaurin series and then perturbing the leading-order terms in this series. This perturbed loss implicitly transforms the original teacher into a proxy teacher with a distribution closer to the ground truth distribution. We establish the theoretical connection between this "distribution closeness" and the student model generalizability, which enables us to select the PTLoss's perturbation coefficients in a principled way. Extensive experiments on five datasets demonstrate PTLoss can significantly improve the distillation effectiveness for teachers of various scales.

Query Expansion by Prompting Large Language Models

Query expansion is a widely used technique to improve the recall of search systems. In this paper, we propose an approach to query expansion that leverages the generative abilities of Large Language Models (LLMs). Unlike traditional query expansion approaches such as Pseudo-Relevance Feedback (PRF) that relies on retrieving a good set of pseudo-relevant documents to expand queries, we rely on the generative and creative abilities of an LLM and leverage the knowledge inherent in the model. We study a variety of different prompts, including zero-shot, few-shot and Chain-of-Thought (CoT). We find that CoT prompts are especially useful for query expansion as these prompts instruct the model to break queries down step-by-step and can provide a large number of terms related to the original query. Experimental results on MS-MARCO and BEIR demonstrate that query expansions generated by LLMs can be more powerful than traditional query expansion methods.

Multivariate Representation Learning for Information Retrieval

Dense retrieval models use bi-encoder network architectures for learning query and document representations. These representations are often in the form of a vector representation and their similarities are often computed using the dot product function. In this paper, we propose a new representation learning framework for dense retrieval. Instead of learning a vector for each query and document, our framework learns a multivariate distribution and uses negative multivariate KL divergence to compute the similarity between distributions. For simplicity and efficiency reasons, we assume that the distributions are multivariate normals and then train large language models to produce mean and variance vectors for these distributions. We provide a theoretical foundation for the proposed framework and show that it can be seamlessly integrated into the existing approximate nearest neighbor algorithms to perform retrieval efficiently. We conduct an extensive suite of experiments on a wide range of datasets, and demonstrate significant improvements compared to competitive dense retrieval models.

LaMP: When Large Language Models Meet Personalization

This paper highlights the importance of personalization in the current state of natural language understanding and generation and introduces the LaMP benchmark -- a novel benchmark for training and evaluating language models for producing personalized outputs. LaMP offers a comprehensive evaluation framework with diverse language tasks and multiple entries for each user profile. It consists of seven personalized tasks, spanning three classification and four text generation tasks. We also propose a retrieval augmentation approach that retrieves personalized items from user profiles to construct personalized prompts for large language models. Our baseline zero-shot and fine-tuned model results indicate that LMs utilizing profile augmentation outperform their counterparts that do not factor in profile information.