Language Models Encode Collaborative Signals in Recommendation

Recent studies empirically indicate that language models (LMs) encode rich world knowledge beyond mere semantics, attracting significant attention across various fields. However, in the recommendation domain, it remains uncertain whether LMs implicitly encode user preference information. Contrary to the prevailing understanding that LMs and traditional recommender models learn two distinct representation spaces due to a huge gap in language and behavior modeling objectives, this work rethinks such understanding and explores extracting a recommendation space directly from the language representation space. Surprisingly, our findings demonstrate that item representations, when linearly mapped from advanced LM representations, yield superior recommendation performance. This outcome suggests the homomorphism between the language representation space and an effective recommendation space, implying that collaborative signals may indeed be encoded within advanced LMs. Motivated by these findings, we propose a simple yet effective collaborative filtering (CF) model named AlphaRec, which utilizes language representations of item textual metadata (e.g., titles) instead of traditional ID-based embeddings. Specifically, AlphaRec is comprised of three main components: a multilayer perceptron (MLP), graph convolution, and contrastive learning (CL) loss function, making it extremely easy to implement and train. Our empirical results show that AlphaRec outperforms leading ID-based CF models on multiple datasets, marking the first instance of such a recommender with text embeddings achieving this level of performance. Moreover, AlphaRec introduces a new language-representation-based CF paradigm with several desirable advantages: being easy to implement, lightweight, rapid convergence, superior zero-shot recommendation abilities in new domains, and being aware of user intention.

On Softmax Direct Preference Optimization for Recommendation

Recommender systems aim to predict personalized rankings based on user preference data. With the rise of Language Models (LMs), LM-based recommenders have been widely explored due to their extensive world knowledge and powerful reasoning abilities. Most of the LM-based recommenders convert historical interactions into language prompts, pairing with a positive item as the target response and fine-tuning LM with a language modeling loss. However, the current objective fails to fully leverage preference data and is not optimized for personalized ranking tasks, which hinders the performance of LM-based recommenders. Inspired by the current advancement of Direct Preference Optimization (DPO) in human preference alignment and the success of softmax loss in recommendations, we propose Softmax-DPO (S-DPO) to instill ranking information into the LM to help LM-based recommenders distinguish preferred items from negatives, rather than solely focusing on positives. Specifically, we incorporate multiple negatives in user preference data and devise an alternative version of DPO loss tailored for LM-based recommenders, connected to softmax sampling strategies. Theoretically, we bridge S-DPO with the softmax loss over negative sampling and find that it has a side effect of mining hard negatives, which assures its exceptional capabilities in recommendation tasks. Empirically, extensive experiments conducted on three real-world datasets demonstrate the superiority of S-DPO to effectively model user preference and further boost recommendation performance while mitigating the data likelihood decline issue of DPO. Our codes are available at https://github.com/chenyuxin1999/S-DPO.

General Debiasing for Graph-based Collaborative Filtering via Adversarial Graph Dropout

Graph neural networks (GNNs) have shown impressive performance in recommender systems, particularly in collaborative filtering (CF). The key lies in aggregating neighborhood information on a user-item interaction graph to enhance user/item representations. However, we have discovered that this aggregation mechanism comes with a drawback, which amplifies biases present in the interaction graph. For instance, a user's interactions with items can be driven by both unbiased true interest and various biased factors like item popularity or exposure. However, the current aggregation approach combines all information, both biased and unbiased, leading to biased representation learning. Consequently, graph-based recommenders can learn distorted views of users/items, hindering the modeling of their true preferences and generalizations. To address this issue, we introduce a novel framework called Adversarial Graph Dropout (AdvDrop). It differentiates between unbiased and biased interactions, enabling unbiased representation learning. For each user/item, AdvDrop employs adversarial learning to split the neighborhood into two views: one with bias-mitigated interactions and the other with bias-aware interactions. After view-specific aggregation, AdvDrop ensures that the bias-mitigated and bias-aware representations remain invariant, shielding them from the influence of bias. We validate AdvDrop's effectiveness on five public datasets that cover both general and specific biases, demonstrating significant improvements. Furthermore, our method exhibits meaningful separation of subgraphs and achieves unbiased representations for graph-based CF models, as revealed by in-depth analysis. Our code is publicly available at https://github.com/Arthurma71/AdvDrop.

Empowering Collaborative Filtering with Principled Adversarial Contrastive Loss

Contrastive Learning (CL) has achieved impressive performance in self-supervised learning tasks, showing superior generalization ability. Inspired by the success, adopting CL into collaborative filtering (CF) is prevailing in semi-supervised top-K recommendations. The basic idea is to routinely conduct heuristic-based data augmentation and apply contrastive losses (e.g., InfoNCE) on the augmented views. Yet, some CF-tailored challenges make this adoption suboptimal, such as the issue of out-of-distribution, the risk of false negatives, and the nature of top-K evaluation. They necessitate the CL-based CF scheme to focus more on mining hard negatives and distinguishing false negatives from the vast unlabeled user-item interactions, for informative contrast signals. Worse still, there is limited understanding of contrastive loss in CF methods, especially w.r.t. its generalization ability. To bridge the gap, we delve into the reasons underpinning the success of contrastive loss in CF, and propose a principled Adversarial InfoNCE loss (AdvInfoNCE), which is a variant of InfoNCE, specially tailored for CF methods. AdvInfoNCE adaptively explores and assigns hardness to each negative instance in an adversarial fashion and further utilizes a fine-grained hardness-aware ranking criterion to empower the recommender's generalization ability. Training CF models with AdvInfoNCE, we validate the effectiveness of AdvInfoNCE on both synthetic and real-world benchmark datasets, thus showing its generalization ability to mitigate out-of-distribution problems. Given the theoretical guarantees and empirical superiority of AdvInfoNCE over most contrastive loss functions, we advocate its adoption as a standard loss in recommender systems, particularly for the out-of-distribution tasks. Codes are available at https://github.com/LehengTHU/AdvInfoNCE.

On Generative Agents in Recommendation

Recommender systems are the cornerstone of today's information dissemination, yet a disconnect between offline metrics and online performance greatly hinders their development. Addressing this challenge, we envision a recommendation simulator, capitalizing on recent breakthroughs in human-level intelligence exhibited by Large Language Models (LLMs). We propose Agent4Rec, a novel movie recommendation simulator, leveraging LLM-empowered generative agents equipped with user profile, memory, and actions modules specifically tailored for the recommender system. In particular, these agents' profile modules are initialized using the MovieLens dataset, capturing users' unique tastes and social traits; memory modules log both factual and emotional memories and are integrated with an emotion-driven reflection mechanism; action modules support a wide variety of behaviors, spanning both taste-driven and emotion-driven actions. Each agent interacts with personalized movie recommendations in a page-by-page manner, relying on a pre-implemented collaborative filtering-based recommendation algorithm. We delve into both the capabilities and limitations of Agent4Rec, aiming to explore an essential research question: to what extent can LLM-empowered generative agents faithfully simulate the behavior of real, autonomous humans in recommender systems? Extensive and multi-faceted evaluations of Agent4Rec highlight both the alignment and deviation between agents and user-personalized preferences. Beyond mere performance comparison, we explore insightful experiments, such as emulating the filter bubble effect and discovering the underlying causal relationships in recommendation tasks. Our codes are available at https://github.com/LehengTHU/Agent4Rec.