Recommendation is the task of providing personalized suggestions to users based on their preferences and behavior.
Multimodal content is crucial for click-through rate (CTR) prediction. However, directly incorporating continuous embeddings from pre-trained models into CTR models yields suboptimal results due to misaligned optimization objectives and convergence speed inconsistency during joint training. Discretizing embeddings into semantic IDs before feeding them into CTR models offers a more effective solution, yet existing methods suffer from limited codebook utilization, reconstruction accuracy, and semantic discriminability. We propose RQ-GMM (Residual Quantized Gaussian Mixture Model), which introduces probabilistic modeling to better capture the statistical structure of multimodal embedding spaces. Through Gaussian Mixture Models combined with residual quantization, RQ-GMM achieves superior codebook utilization and reconstruction accuracy. Experiments on public datasets and online A/B tests on a large-scale short-video platform serving hundreds of millions of users demonstrate substantial improvements: RQ-GMM yields a 1.502% gain in Advertiser Value over strong baselines. The method has been fully deployed, serving daily recommendations for hundreds of millions of users.
An important goal for personalized diet systems is to improve nutritional quality without compromising convenience or affordability. We present an end-to-end framework that converts dietary standards into complete meals with minimal change. Using the What We Eat in America (WWEIA) intake data for 135,491 meals, we identify 34 interpretable meal archetypes that we then use to condition a generative model and a portion predictor to meet USDA nutritional targets. In comparisons within archetypes, generated meals are better at following recommended daily intake (RDI) targets by 47.0%, while remaining compositionally close to real meals. Our results show that by allowing one to three food substitutions, we were able to create meals that were 10% more nutritious, while reducing costs 19-32%, on average. By turning dietary guidelines into realistic, budget-aware meals and simple swaps, this framework can underpin clinical decision support, public-health programs, and consumer apps that deliver scalable, equitable improvements in everyday nutrition.
Traditional methods for automating recommender system design, such as Neural Architecture Search (NAS), are often constrained by a fixed search space defined by human priors, limiting innovation to pre-defined operators. While recent LLM-driven code evolution frameworks shift fixed search space target to open-ended program spaces, they primarily rely on scalar metrics (e.g., NDCG, Hit Ratio) that fail to provide qualitative insights into model failures or directional guidance for improvement. To address this, we propose Self-EvolveRec, a novel framework that establishes a directional feedback loop by integrating a User Simulator for qualitative critiques and a Model Diagnosis Tool for quantitative internal verification. Furthermore, we introduce a Diagnosis Tool - Model Co-Evolution strategy to ensure that evaluation criteria dynamically adapt as the recommendation architecture evolves. Extensive experiments demonstrate that Self-EvolveRec significantly outperforms state-of-the-art NAS and LLM-driven code evolution baselines in both recommendation performance and user satisfaction. Our code is available at https://github.com/Sein-Kim/self_evolverec.
Inventory control is a fundamental operations problem in which ordering decisions are traditionally guided by theoretically grounded operations research (OR) algorithms. However, such algorithms often rely on rigid modeling assumptions and can perform poorly when demand distributions shift or relevant contextual information is unavailable. Recent advances in large language models (LLMs) have generated interest in AI agents that can reason flexibly and incorporate rich contextual signals, but it remains unclear how best to incorporate LLM-based methods into traditional decision-making pipelines. We study how OR algorithms, LLMs, and humans can interact and complement each other in a multi-period inventory control setting. We construct InventoryBench, a benchmark of over 1,000 inventory instances spanning both synthetic and real-world demand data, designed to stress-test decision rules under demand shifts, seasonality, and uncertain lead times. Through this benchmark, we find that OR-augmented LLM methods outperform either method in isolation, suggesting that these methods are complementary rather than substitutes. We further investigate the role of humans through a controlled classroom experiment that embeds LLM recommendations into a human-in-the-loop decision pipeline. Contrary to prior findings that human-AI collaboration can degrade performance, we show that, on average, human-AI teams achieve higher profits than either humans or AI agents operating alone. Beyond this population-level finding, we formalize an individual-level complementarity effect and derive a distribution-free lower bound on the fraction of individuals who benefit from AI collaboration; empirically, we find this fraction to be substantial.
Proactive intent prediction is a critical capability in modern e-commerce chatbots, enabling "zero-query" recommendations by anticipating user needs from behavioral and contextual signals. However, existing industrial systems face two fundamental challenges: (1) the semantic gap between discrete user features and the semantic intents within the chatbot's Knowledge Base, and (2) the objective misalignment between general-purpose LLM outputs and task-specific ranking utilities. To address these issues, we propose RGAlign-Rec, a closed-loop alignment framework that integrates an LLM-based semantic reasoner with a Query-Enhanced (QE) ranking model. We also introduce Ranking-Guided Alignment (RGA), a multi-stage training paradigm that utilizes downstream ranking signals as feedback to refine the LLM's latent reasoning. Extensive experiments on a large-scale industrial dataset from Shopee demonstrate that RGAlign-Rec achieves a 0.12% gain in GAUC, leading to a significant 3.52% relative reduction in error rate, and a 0.56% improvement in Recall@3. Online A/B testing further validates the cumulative effectiveness of our framework: the Query-Enhanced model (QE-Rec) initially yields a 0.98% improvement in CTR, while the subsequent Ranking-Guided Alignment stage contributes an additional 0.13% gain. These results indicate that ranking-aware alignment effectively synchronizes semantic reasoning with ranking objectives, significantly enhancing both prediction accuracy and service quality in real-world proactive recommendation systems.
As AI usage becomes more prevalent in social contexts, understanding agent-user interaction is critical to designing systems that improve both individual and group outcomes. We present an online behavioral experiment (N = 243) in which participants play three multi-turn bargaining games in groups of three. Each game, presented in randomized order, grants access to a single LLM assistance modality: proactive recommendations from an Advisor, reactive feedback from a Coach, or autonomous execution by a Delegate; all modalities are powered by an underlying LLM that achieves superhuman performance in an all-agent environment. On each turn, participants privately decide whether to act manually or use the AI modality available in that game. Despite preferring the Advisor modality, participants achieve the highest mean individual gains with the Delegate, demonstrating a preference-performance misalignment. Moreover, delegation generates positive externalities; even non-adopting users in access-to-delegate treatment groups benefit by receiving higher-quality offers. Mechanism analysis reveals that the Delegate agent acts as a market maker, injecting rational, Pareto-improving proposals that restructure the trading environment. Our research reveals a gap between agent capabilities and realized group welfare. While autonomous agents can exhibit super-human strategic performance, their impact on realized welfare gains can be constrained by interfaces, user perceptions, and adoption barriers. Assistance modalities should be designed as mechanisms with endogenous participation; adoption-compatible interaction rules are a prerequisite to improving human welfare with automated assistance.
The success of businesses depends on their ability to convert consumers into loyal customers. A customer's value proposition is a primary determinant in this process, requiring a balance between affordability and long-term brand equity. Broad marketing campaigns can erode perceived brand value and reduce return on investment, while existing economic algorithms often misidentify highly engaged customers as ideal targets, leading to inefficient engagement and conversion outcomes. This work introduces a two-stage multi-model architecture employing Self-Paced Loss to improve customer categorization. The first stage uses a multi-class neural network to distinguish customers influenced by campaigns, organically engaged customers, and low-engagement customers. The second stage applies a binary label correction model to identify true campaign-driven intent using a missing-label framework, refining customer segmentation during training. By separating prompted engagement from organic behavior, the system enables more precise campaign targeting, reduces exposure costs, and improves conversion efficiency. A/B testing demonstrates over 100 basis points improvement in key success metrics, highlighting the effectiveness of intent-aware segmentation for value-driven marketing strategies.
Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where the interaction backbone plays a critical role in determining both predictive performance and system efficiency. However, existing interaction modules often struggle to simultaneously achieve strong interaction capacity, high computational efficiency, and good scalability, resulting in limited ROI when models are scaled under strict production constraints. In this work, we propose MLCC, a structured feature interaction architecture that organizes feature crosses through hierarchical compression and dynamic composition, which can efficiently capture high-order feature dependencies while maintaining favorable computational complexity. We further introduce MC-MLCC, a Multi-Channel extension that decomposes feature interactions into parallel subspaces, enabling efficient horizontal scaling with improved representation capacity and significantly reduced parameter growth. Extensive experiments on three public benchmarks and a large-scale industrial dataset show that our proposed models consistently outperform strong DLRM-style baselines by up to 0.52 AUC, while reducing model parameters and FLOPs by up to 26$\times$ under comparable performance. Comprehensive scaling analyses demonstrate stable and predictable scaling behavior across embedding dimension, head number, and channel count, with channel-based scaling achieving substantially better efficiency than conventional embedding inflation. Finally, online A/B testing on a real-world advertising platform validates the practical effectiveness of our approach, which has been widely adopted in Bilibili advertising system under strict latency and resource constraints.
A widespread practice in software development is to tailor coding agents to repositories using context files, such as AGENTS.md, by either manually or automatically generating them. Although this practice is strongly encouraged by agent developers, there is currently no rigorous investigation into whether such context files are actually effective for real-world tasks. In this work, we study this question and evaluate coding agents' task completion performance in two complementary settings: established SWE-bench tasks from popular repositories, with LLM-generated context files following agent-developer recommendations, and a novel collection of issues from repositories containing developer-committed context files. Across multiple coding agents and LLMs, we find that context files tend to reduce task success rates compared to providing no repository context, while also increasing inference cost by over 20%. Behaviorally, both LLM-generated and developer-provided context files encourage broader exploration (e.g., more thorough testing and file traversal), and coding agents tend to respect their instructions. Ultimately, we conclude that unnecessary requirements from context files make tasks harder, and human-written context files should describe only minimal requirements.
Urdu, as a low-resource language, lacks effective semantic content recommendation systems, particularly in the domain of personalized news retrieval. Existing approaches largely rely on lexical matching or language-agnostic techniques, which struggle to capture semantic intent and perform poorly under varying query lengths and information needs. This limitation results in reduced relevance and adaptability in Urdu content recommendation. We propose ULTRA (Urdu Language Transformer-based Recommendation Architecture),an adaptive semantic recommendation framework designed to address these challenges. ULTRA introduces a dual-embedding architecture with a query-length aware routing mechanism that dynamically distinguishes between short, intent-focused queries and longer, context-rich queries. Based on a threshold-driven decision process, user queries are routed to specialized semantic pipelines optimized for either title/headline-level or full-content/document level representations, ensuring appropriate semantic granularity during retrieval. The proposed system leverages transformer-based embeddings and optimized pooling strategies to move beyond surface-level keyword matching and enable context-aware similarity search. Extensive experiments conducted on a large-scale Urdu news corpus demonstrate that the proposed architecture consistently improves recommendation relevance across diverse query types. Results show gains in precision above 90% compared to single-pipeline baselines, highlighting the effectiveness of query-adaptive semantic alignment for low-resource languages. The findings establish ULTRA as a robust and generalizable content recommendation architecture, offering practical design insights for semantic retrieval systems in low-resource language settings.