DeepSeek-VL: Towards Real-World Vision-Language Understanding

We present DeepSeek-VL, an open-source Vision-Language (VL) Model designed for real-world vision and language understanding applications. Our approach is structured around three key dimensions: We strive to ensure our data is diverse, scalable, and extensively covers real-world scenarios including web screenshots, PDFs, OCR, charts, and knowledge-based content, aiming for a comprehensive representation of practical contexts. Further, we create a use case taxonomy from real user scenarios and construct an instruction tuning dataset accordingly. The fine-tuning with this dataset substantially improves the model's user experience in practical applications. Considering efficiency and the demands of most real-world scenarios, DeepSeek-VL incorporates a hybrid vision encoder that efficiently processes high-resolution images (1024 x 1024), while maintaining a relatively low computational overhead. This design choice ensures the model's ability to capture critical semantic and detailed information across various visual tasks. We posit that a proficient Vision-Language Model should, foremost, possess strong language abilities. To ensure the preservation of LLM capabilities during pretraining, we investigate an effective VL pretraining strategy by integrating LLM training from the beginning and carefully managing the competitive dynamics observed between vision and language modalities. The DeepSeek-VL family (both 1.3B and 7B models) showcases superior user experiences as a vision-language chatbot in real-world applications, achieving state-of-the-art or competitive performance across a wide range of visual-language benchmarks at the same model size while maintaining robust performance on language-centric benchmarks. We have made both 1.3B and 7B models publicly accessible to foster innovations based on this foundation model.

On the Factory Floor: ML Engineering for Industrial-Scale Ads Recommendation Models

For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to users. Additionally, in cost-per-click advertising systems where advertisers are charged per click, click rate expectations feed directly into value estimation. Accordingly, CTR model development is a significant investment for most Internet advertising companies. Engineering for such problems requires many machine learning (ML) techniques suited to online learning that go well beyond traditional accuracy improvements, especially concerning efficiency, reproducibility, calibration, credit attribution. We present a case study of practical techniques deployed in Google's search ads CTR model. This paper provides an industry case study highlighting important areas of current ML research and illustrating how impactful new ML methods are evaluated and made useful in a large-scale industrial setting.